This year [PAX] reminded me of the first few E3s. It was something to behold. Where else can you see a room full of 15,000 people in line… with ear-to-ear grins on their faces?!
The importance of this all… is an emergence; one that can and will effect change… As I explained to the reporters who we did interviews with, Generations X and Y have been negatively stereotyped as apathetic, lazy and uninvolved. And yet, by doing things such as attending these types of conferences, engaging in weighty panel discussions and becoming advocates for their passion, they disprove that label…
More important than the success of PAX as a business, or the comparisons with parallel events, is the underlying cultural significance of the attendees, individually and collectively, and how they choose to harness that power. Perhaps we’re not that far away from the mass media beginning to take gaming seriously. Maybe this is only the beginning.
GP: The Entertainment Consumers Association had a large presence at PAX this year. The ECA booth, for one thing, was more than double the size of that at PAX 2007 and included a members-only lounge where ECA members could take a break from the crowded show floor.
The ECA also ran two panel discussions as well as Hal’s one-on-one conversation with Geoff Keighley of Spike TV. In the pic at left, Hal is being interviewed by Sean Curran of GamerVision who, I found out at the show, lives a block and a half from GP HQ. Small world… Anyway, here’s a link to the GamerVision interview, one of a couple of dozen that Hal did at the show.
FULL DISCLOSURE DEPT: The ECA is the parent company of GamePolitics.