Peter Moore Dishes on Dreamcast Days

September 15, 2008 -

Who doesn't love the Dreamcast?

I've got two of them around here somewhere, and they still work great. Ebay has occasionally crossed my mind, but I can't bear to part with them, actually.

Speaking of the Dreamcast, EA Sports exec Peter Moore, who was The Man when it came to the North American DC launch, is profiled in the current issue of Esquire. U.K. newspaper The Guardian is running excerpts, with the first installment appearing today. Moore is a terrific interview, entertaining and up-front. Here's a small taste:

The Dreamcast was an interesting beast. Sega was so financially strapped... These are big stakes games. I mean, when you're launching a games console, you need hundreds of millions of dollars to get it off the ground… and so the North American launch was the last best chance... to salvage what was going to be a tough situation with the PS2 looming 12 months out...

 

We amassed a very strong line up of titles, but unfortunately, EA - God bless 'em – decided they weren't going to publish on Dreamcast. That forced me to build my own sports brand, called 2K – we came up with the name one night, because it was the Y2K period...

 

Dreamcast was a phenomenal 18 months of pain, heartache, euphoria… We thought we had it, but then Playstation came out... and of course, EA didn't publish which left a big hole, not only in sports but in other genres. We ended up that Christmas period not being able to get to where we needed to be – we weren't far short, we just couldn't get that critical mass...
 

GP: The Dreamcast was the first console launch that I ever covered. I have vivid memories of playing Seaman, House of the Dead 2 and NFL2K at E3 1999, a few month pre-launch. The DC was going strong by the time of E3 2000 and so were Moore's marketing efforts. Sega's E3 presence was highlighted by a 5-story plywood building facade. At regular intervals, girls clad in silver hot pants outfits was pop out of the windows to dance to music from Space Channel 5.

E3 2001 was an entirely different story. By then, the DC was no longer in production. Peter Moore met with the press in a somber, bare space enclosed by a dark curtain. That was Sega's E3 presence. I can't remember all that he said, except that Sega was becoming "hardware agnostic" - that they would make games for other people's consoles, including the PS2. That must have been tough, since Sony's machine has just finished steamrolling the DC into oblivion. Peter was very subdued that day, far from his normal ebullient self. That press conference felt very much like a funeral for the Dreamcast.

At the time, EA's refusal to publish Dreamcast games was widely believed to be a crucial factor in its demise. Ironic, then, that Moore is now running EA Sports.


Comments

Re: Peter Moore Dishes on Dreamcast Days

 If this is the case, has travesti anyone considered what's stopping someone from using this app to actually move drugs between hands for reals? travesti i am.

Re: Peter Moore Dishes on Dreamcast Days

I'm all for freedom of ttnet vitamin speech and allowing rent a car game makers to put whatever they want in games, but there's one thing about this app that has me scratching my head.  Correct me if I'm wrong, but from araç kiralama the previous article araba kiralama on this I gathered that players can use Google maps in-game to find the other (real-life?) dealers in their area.  If this is the case, has travesti anyone considered what's stopping someone from using this app to actually move drugs between hands for reals?

But majority araba kiralama of their outrage araç kiralama stems from what it could DO TO children, not the content itself.  Talk to one of these people and you'll find they don't think any books kiralık araba should be banned from children.  Mention American Psycho and they talk about kiralık araç the redeeming value of using imagination to construct a story.  Reading, no matter what the content, is largely viewed as a consequenceless activity for people of any age.  The reason why I mention American Psycho is because of the content itself.  Gaming never has and likely never will have any scenes where someone has sex with a severed head.  Not gonna happen.  Yet despite this, they'll fight tooth and nail to protect their children from two boys kissing in Bully but whatever they read is harmless... yeah.

The entire arguement is kiralık oto based upon a social normality inflicted by luddites who can't figure out the controls for Halo so it's frightening and terrifying and obviously the cause of youth violence on the rise even though, in reality, it's in decline (which is actually a HUGE suprise given minibüs kiralama the economies status).  In  a perfect world, we would have parents that actually parent.  The idea of sales restrictions on media on oto kiralama any form to accomidate parental unwillingness to get involved with their child's life is the real problem to me.  Here I am, 32 years old, and being held up at a self-scan rent a car needing to show ID before I can buy a $10 M rated game all because Soccer Momthra can't be bothered to look at the crap Billy Genericallystupidson does in his free time.  It's too hard for her, so I have to suffer?

Re: Peter Moore Dishes on Dreamcast Days

I'm all for freedom of ttnet vitamin speech and allowing rent a car game makers to put whatever they want in games, but there's one thing about this app that has me scratching my head.  Correct me if I'm wrong, but from araç kiralama the previous article araba kiralama on this I gathered that players can use Google maps in-game to find the other (real-life?) dealers in their area.  If this is the case, has travesti anyone considered what's stopping someone from using this app to actually move drugs between hands for reals?

But majority araba kiralama of their outrage araç kiralama stems from what it could DO TO children, not the content itself.  Talk to one of these people and you'll find they don't think any books kiralık araba should be banned from children.  Mention American Psycho and they talk about kiralık araç the redeeming value of using imagination to construct a story.  Reading, no matter what the content, is largely viewed as a consequenceless activity for people of any age.  The reason why I mention American Psycho is because of the content itself.  Gaming never has and likely never will have any scenes where someone has sex with a severed head.  Not gonna happen.  Yet despite this, they'll fight tooth and nail to protect their children from two boys kissing in Bully but whatever they read is harmless... yeah.

The entire arguement is kiralık oto based upon a social normality inflicted by luddites who can't figure out the controls for Halo so it's frightening and terrifying and obviously the cause of youth violence on the rise even though, in reality, it's in decline (which is actually a HUGE suprise given minibüs kiralama the economies status).  In  a perfect world, we would have parents that actually parent.  The idea of sales restrictions on media on oto kiralama any form to accomidate parental unwillingness to get involved with their child's life is the real problem to me.  Here I am, 32 years old, and being held up at a self-scan rent a car needing to show ID before I can buy a $10 M rated game all because Soccer Momthra can't be bothered to look at the crap Billy Genericallystupidson does in his free time.  It's too hard for her, so I have to suffer?

Re: Peter Moore Dishes on Dreamcast Days

Damnit Dennis, just when I was starting to finally get over the death of my love, you had to reopen the wounds. Dude. I'm so getting a DC swirl tattoo.

Re: Peter Moore Dishes on Dreamcast Days

Peter Moore, there is a special place in hell waiting for you - and I will be waiting to dance on your grave.  

Re: Peter Moore Dishes on Dreamcast Days

What's wrong with me? I knew for a while that Moore was in charge of SEGA, that he huge had a hand in the creation of the 2K Sports brand, and that he is now heading the EA Sports monopoly, who had a direct hand in the death of SEGA's hardware dept; and yet I did not see any irony until just this minute.

Re: Peter Moore Dishes on Dreamcast Days

What kill Sega was 2 things.

1. No DVD player
2. The failures of the previous consoles

Re: Peter Moore Dishes on Dreamcast Days

Though it had its advantages. It was one of the, if not the first, console to take advantage of online game play. A trend that has plagued us with tons of rabid Xbox 12 year olds who pray to the halo gods that they are the best online player humanity has to offer (and bragging non-stop even after they are fragged mercilessly by someone who knows the game).

As for the failure of previous systems...while the Sega Saturn was a huge FUBAR, the Sega Genesis was a wild success. It was a system that lasted against the NES and SNES with gusto. Its Sega CD attachment was interesting, and the 32x Cart system was...ummm....well lets just say screw up was an understatement. (but it did give way to the N64 being a successful high bit cart based system). The Sega Genesis was still amazingly successful. Even with the failure of the Sega Saturn VS the Playstation, the Dreamcast was the system that could possibly go toe to toe with the PS2, while still retaining the, then, reputation Sega had from the 90's. It offered online gameplay, amazing graphics, and a few exclusive Capcom titles for awhile (Resident Evil: Code Veronica [one of the best in the series]) and Namco/Bandi titles (Mobile Suit Gundam: Rise From The Ashes  and SOULCALIBUR). In the end it was screwed by the lack of 3rd party developers willing to jump on the Sega band-wagon, especially when the PS2 was about to be released.

Dreamcast was one of those systems, that had a HUGE potential...that was sadly not realized until after the system's demise.

Re: Peter Moore Dishes on Dreamcast Days

Fact is EA had very little to do with the overrated Dreamcast's demise.

Sega was doomed when SOJ and SOA decided to be two different companies and not listen to eachother at all even though at the end of the day SOJ had final say in everything.

Square the Japanese "side" of EA had zero N64 games and half of a Gamecube game and Nintendo made it, one major powerhouse does not make a difference.

Re: Peter Moore Dishes on Dreamcast Days

Wow, that _so_ doesn't sound like a monopoly shutting down product it didn't like! Thanks EA!

Re: Peter Moore Dishes on Dreamcast Days

In all honesty I will take any shot at EA, no matter how lame.

Re: Peter Moore Dishes on Dreamcast Days

It took 12 nails to screw the DC sega brought 6 of them, EA brought 2 and the remaining from various other publishers that told sega to sit on them.

I is fuzzy brained mew =^^=
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(in need of a bad overhaul)


Copyright infringement is nothing more than civil disobedience to a bad set of laws. Let's renegotiate them.

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Re: Peter Moore Dishes on Dreamcast Days

So EA killed the Dreamcast then? I'd like to believe it, but I can't because I'd feel like I was jumping to conclusions.

Re: Peter Moore Dishes on Dreamcast Days

Just the fact that he hinted that EA was monopoly is good enough for me, not for killing the dreamcast, but for the FTC to split up EA.

Re: Peter Moore Dishes on Dreamcast Days

The biggest problem with the Dream Cast was the bochery of the Saturn. If Sega didn't screw customers, publishers and retailers at the same time with the Saturn, more people would have been onboard for the Dream Cast. Who knows, I may have become a Sega Fanboy for this generation.

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http://www.editorialgames.com
Oklahoma City Chapter of the ECA
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Re: Peter Moore Dishes on Dreamcast Days

Ahhhhh I love my Dreamcast....playing Soulcalibur till my eyes bugged out :P  I still play it once in awhile...have my copy of Virtua-On 2 :)

Re: Peter Moore Dishes on Dreamcast Days

EA wasn't the only factor. The PS2 also had what the Dreamcast didn.t A DVD player, thouhg I do hardly see hwo that matters since the Dreamcast had some great games, but I guess soem just HAVE to have their madden

I disagree about EA-Sega upper management was 50% of the problem

Sega's management from Japan was the problem here concerning the Dreamcast.  Bernie Stolar did a great job initially while top management didn't jive with what he was doing.  The NAOMI and NAOMI-2 systems were HIGHLY successful, and that's why there were so many games made for that Sega platform.

The Dreamcast had enormous potential but Sega top management just gave up.  Just look at their decisions regarding the 32X, and the Sega Saturn and the pattern is easy to understand.  All the people I know who owned Dreamcast machines felt betrayed by Sega.

At least they still have their resident genius, Sukuzi-San still working for them.

 

Re: I disagree about EA-Sega upper management was 50% of the

'At least they still have their resident genius, Sukuzi-San still working for them.'

And still no Shenmue III :(

I must say, Sega's main problem is how bad they have handled the Sonic franchise and bad marketing. So far Virtua Fighter 5, Virtua Tennis 3 and Sega Rally Revo have been quite outstanding.

NiGHTS 2 was OK but subject to Sega's notorious forcing people to replay the same levels multiple times before unlocking new ones. Oh and re-releasing Dreamcast software on the Wii.

Apparnetly they are working on a new House of the Dead for the Zapper, Sonic Unleashed does have potential (provided they fixed the hedgehog engine).

The 32X/Saturn debacle was more of a conflict between Sega's American and Japanese offices. The Americans wanted the 32X, being an add-on to the Mega Drive/Genesis while Japan wanted the new console the Saturn.

Personaly I think the new console was the wy to go, however more power struggles led to the demise of the Saturns would be killer app "Sonic Xtreme" and just could rebound over having 2 platforms. Once they went to the Saturn fully and dropped the 32X they lost alot of trust from publishers and consumers who flocked to the Playstaiton. They were never really able to rebound from that. 

The Dreamcast's strength was in the fighting genre more than anything, even to this day is untouchable:

Virtua Fighter 3tb, Soul Calibur, Dead of Alive 2, Marvel vs Capcom 2, Capcom vs SNK 2, Street Fighter III: 3rd Strike, Guilty Gear X, King of Fighters 99. All of them, best in their respective series'

Re: Peter Moore Dishes on Dreamcast Days

So it was him, was it?

Get your pitchforks and your flaming torches at the door, we're gonna have ourselves a good, old-fashioned lynchin'! Yee-hah!

*plays banjo music*

/b

Re: Peter Moore Dishes on Dreamcast Days

Peter Moore said it himself, right there, the console died because of a single publisher, there it is.  EA is a monopoly, F the FTC, and go to hell you worthless government, why the hell do I pay taxes for this crap.

That is all I was waiting to hear, and he said it...

 
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