British Bureaucrats Spank Sega for Outdated Condemned 2 Ad

If there is a more pointless bureaucratic exercise than ordering that a commercial for a video game released six months ago not be run again, we’d like to hear about it.

Once again, the U.K.’s Advertising Standards Authority has banned a violent game ad well after the time when the action would have had any hint of relevance. This time around a pair of commercials for Sega’s Condemned 2: Bloodshot (release date: March, 2008) have been banned – not that they were likely to be aired again.

As detailed by the ASA’s website, nine complaints were received about a pair of Condemned 2 adverts:

The first ad… showed scenes of violence including a man punching another on the floor and blood splattering on the screen as a man was beaten with a club… The second ad… included the same violent scenes and on-screen text but also included further scenes… This time, as the characters fought, noises could be heard which seemed to express pain and the force of their exertions.

As one might expect, Sega Europe argued that Condemned 2 was aimed at a mature audience and that the ads ran later in the evening when less likely to be seen by children. Ultimately the ASA ruled today that:

The ads breached CAP (Broadcast) TV Advertising Standards Code rules 6.1 (Offence), 6.2 (Violence and cruelty) and 6.4 (Personal distress)… The ads must not be broadcast again in their current form.

GP: In other words: Sega, don’t broadcast that commercial that you had no further intention of broadcasting anyway. This is not the first time the ASA has weighed in so pointlessly. As GamePolitics previously reported, the agency banned ads for Kane & Lynch five months after release.

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29 comments

  1. 0
    Erik ( User Karma: 0 ) says:

    A ripping eh?  That actually made me laugh, congratulations.  I really don’t consider people regurgitating  information from the BBFC’s FAQ to be a ripping.  Now go wait for them to tell you what you can watch/play. 

  2. 0
    Erik ( User Karma: 0 ) says:

    A ripping eh?  That actually made me laugh, congratulations.  I really don’t consider people regurgitating  information from the BBFC’s FAQ to be a ripping.  Now go wait for them to tell you what you can watch/play. 

  3. 0
    Chuma says:

    No, Chuma will be agreeing that the ASA is obviously slow off the mark and ineffectual in these circumstances.

    Sorry that you are still smarting from the ripping you got over the BBFC.  Maybe if you got a clue instead of an attitude problem you might actually learn something beyond making comments like "all teh censorz suckz0r!".  Actually compared to some of your previous comments on the matter, that one is surprisingly lucid.

  4. 0
    DavCube (can't log in) ( User Karma: 0 ) says:

    "This time, as the characters fought, noises could be heard which seemed to express pain and the force of their exertions."

    …..BAN VOICE ACTING!!!

  5. 0
    Matthew says:

    Presumably these complaints were filed back when the ads were actually running, meaning that the ASA put them aside for half a year because the complaints were obviously so very urgent. The ruling itself may be absurd, as the ads were post-watershed anyway, but the message here is a clear “whatever.”

    It’s win-win-win politics. The ASA looks like it’s doing its job, the Tunbridge Wells complainers get to feel smug victory, and Sega gets to run the ads uncut until the game no longer needs advertising.

  6. 0
    Zero Beat ( User Karma: 0 ) says:

    You know, those Halo 2 ads had some shooting in them.  I DEMAND THEY NEVER BE RUN AGAIN!

     

    Oh, you mean they haven’t aired in years?  Well, I sure showed them!

  7. 0
    Erik ( User Karma: 0 ) says:

    I’m still waiting for Chuma, Buncha, or Wunderboy to show up and say that the UK handles all media 100% correctly all the time and should never be questioned on anything ever.

  8. 0
    C. Aaron Browbowski Jr. says:

    IMHO… the game was a bit of a disappointment in the violent department, but that’s my taste, but overall a very, VERY good game!

    Jesus Jack Jones Thompson told me to do it!

  9. 0
    DarkSaber says:

    Nine complaints. NINE complaints?! Anyone else reminded of that Family Guy episode where they said "As we all know, 1 complaint equals 1 million people, therefore NINE MILLION people were offended by this."

  10. 0
    BunchaKneejerks says:

    I was wondering how long it would take someone to say that on this thread. Glad you didn’t dissapoint. Theres been some new things posted on this site today, mibby you could go ctrl + c, ctrl + v that comment in them too.

  11. 0
    Shadow Darkman Anti-Thesis of Jack Thompson says:

    Taking bets on how long until Jack turns up.

    ——————————————————————————————————–

    I AM DOOMED TO HAUNT JACK THOMPSON’S DREAMS UNTIL HIS CRUSADE AGAINST VIDEO GAMES ENDS.

  12. 0
    davc4 x says:

    the ASA does not have a minimum number of complaints required to uphold an investigation.

    Just so you guys know i think this is completly barmy as well and the ASA seem to uphold complaints for the stupidest of reasons.  Where the real shocking ads are the ones released by the goverment pail are far worse and shocking than the actual ads they ban.

  13. 0
    Father Time says:

    Ye Gods imagine what the U.S. was like if it only took 45 complainers to bring down an ad (that’s proportionally the same amount as 9 people in the U.K. using the most recent numbers I could find in 20 seconds)

  14. 0
    Geno says:

    Hey guys that Legend of Zelda for the NES ad is really violent and offensive. Please take it off the air so our children will never have to see that gorefest of a game ever again.

  15. 0
    Azhrarn says:

    apparently they passed that one, but people must have complained about the ads, or they wouldn’t have done an investigation. Quite pointless as Dennis remarks, Sega isn’t going to air that ad ever again, so they’re probably just laughing at the ASA.

     

  16. 0
    Shadow Darkman Anti-Thesis of Jack Thompson says:

    LOL

    Anyone else?

    ——————————————————————————————————–

    I AM DOOMED TO HAUNT JACK THOMPSON’S DREAMS UNTIL HIS CRUSADE AGAINST VIDEO GAMES ENDS.

  17. 0
    Mech says:

    Obviously if they react to a non-issue, they can still look like they are doing their job without any worry of actually causing problems and making more work for themselves.

  18. 0
    Zerodash. ( User Karma: 0 ) says:

    Who are these people who take the time to file complaints about an advertisement they don’t like?  It must be nice to have all that free time…

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