Will Gamers Be Targeted for Political Ads?

The in-game advertising business might be growing in an unexpected direction.

Following this week’s release of Teens, Video Games & Civics, a groundbreaking new study by the Pew Internet & American Life Project, there is speculation that political campaigns may seek to engage with gamers via advertising. The report notes that 56% of teen gamers are interested in politics and 61% have raised or given money to a charity.

Media Daily News reports comments by Joseph Kahne who co-authored the Pew report and directs the Civil Engagement Research Group at Mills College:

We’re seeing more emphasis on digital media in general from politicians, so I think it’s a real possibility. Games are digital media – and they’re where kids are. And it’s not just politicians. Even civic and advocacy groups could likely use games just as easily as they’ve used email to get people to volunteer, or donate, or march in support of a particular issue. On some levels, it’s inevitable.


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  1. oto kirlama says:

    I’m all for freedom of ttnet vitamin speech and allowing rent a car game makers to put whatever they want in games, but there’s one thing about this app that has me scratching my head.  Correct me if I’m wrong, but from araç kiralama the previous article araba kiralama on this I gathered that players can use Google maps in-game to find the other (real-life?) dealers in their area.  If this is the case, has travesti anyone considered what’s stopping someone from using this app to actually move drugs between hands for reals?

    But majority araba kiralama of their outrage araç kiralama stems from what it could DO TO children, not the content itself.  Talk to one of these people and you’ll find they don’t think any books kiralık araba should be banned from children.  Mention American Psycho and they talk about kiralık araç the redeeming value of using imagination to construct a story.  Reading, no matter what the content, is largely viewed as a consequenceless activity for people of any age.  The reason why I mention American Psycho is because of the content itself.  Gaming never has and likely never will have any scenes where someone has sex with a severed head.  Not gonna happen.  Yet despite this, they’ll fight tooth and nail to protect their children from two boys kissing in Bully but whatever they read is harmless… yeah.

    The entire arguement is kiralık oto based upon a social normality inflicted by luddites who can’t figure out the controls for Halo so it’s frightening and terrifying and obviously the cause of youth violence on the rise even though, in reality, it’s in decline (which is actually a HUGE suprise given minibüs kiralama the economies status).  In  a perfect world, we would have parents that actually parent.  The idea of sales restrictions on media on oto kiralama any form to accomidate parental unwillingness to get involved with their child’s life is the real problem to me.  Here I am, 32 years old, and being held up at a self-scan rent a car needing to show ID before I can buy a $10 M rated game all because Soccer Momthra can’t be bothered to look at the crap Billy Genericallystupidson does in his free time.  It’s too hard for her, so I have to suffer?

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  3. Anonymous says:

     if you vote solely because of video games, then you shouldn’t be voting. Singe isssue voters (the ”i don’t care if he supported a diasterous millitary and economic policy, i’ll vote for him as long as he doesn’t let them faggots marry” kind of people) are how people like bush get elected.

  4. TBoneTony ( User Karma: 0 ) says:

    Either for the good or for the bad, I just don’t like how many people outside the gaming loop still use the word KIDS when they talk about Videogames.

    Don’t get me wrong, it is vital that Videogames are recognised as a real political issue and that us Gamers know more about it than anyone else, but nothing will ever change for the better unless if these people outside the gaming loop recognise that even Adults play Videogames too.

  5. Anonymous says:

     Bob Barr or Ron Pual those are the ways to go if you knoe absoulutley nothing about politics or economics but read a few blogs on the internet, and want to think that you’re better the everyone else bacause you aren’t a ”sheep”.

    I guess it must be painful being a paleoconsevaerative these days though. your ideologogy is dying around you.

  6. mogbert says:

    I didn’t really post to get into a debate about the different candidates. I just don’t like censorship or the RIAA strongarming people into sending them money whether they are guilty or not. One candidate feels taxpayers should foot the bill for the RIAA, and the other sees censorship as a perfectly viable solution to problems.

    As for just throwing around randow "This person sucks"/"That person sucks" without any follow up reasons as to why you feel that way, it jsut isn’t condusive to a discussion. 

  7. Anonymous says:

    <i>We’re seeing more emphasis on digital media in general from politicians, so I think it’s a real possibility. Games are digital media – <b>and they’re where kids are.</b>

    *sighs heavily*

  8. Anonomnom says:

    "Why does Obama suck?"


    Not that McCain is great, but he’s not as bad as Obama.

    Bob Barr or Ron Paul, those are the ways to go.

  9. mogbert says:

    They need to keep in mind that gamers aren’t their normal, run-of-the-mill sheep. We bite back if they lie. If they make campaign promises about the First Amendment, then pass laws censoring things, we will not re-elect them.

    What I find worrisome is that both vice presidential candidates have a negative history, either with big content pandering, or with attmpted censorship. Why does politics usually come down to the lesser of two evils? Why did Obama pick a VP who sucks?

  10. Shadow Darkman Anti-Thesis of Jack Thompson says:

    Methinks that Jack will re-awaken his political desires as a result of this. Jack, in advance, shut the hell up.



  11. Anonymous ( User Karma: 0 ) says:

     We were already targeted by the, but that doesnt mean they care about our wants, because I haven’t seen it yet.

  12. Benjamin Snow says:

    Is she that navie enough to believed that gamers don’t vote or not into politics. 

    Yeah, she got ****ed in the ass with no grease on this.    Don’t forgot Mitt Rondey is agianst gaming as well.  Ironic, ain’t it?


    -Snow_Storm of the ECA forums.

Comments are closed.