Electronic Arts has issued an apology to customers over the controversial DRM in Will Wright’s long-awaited Spore.
As reported by the Los Angeles Times, EA is also relaxing Spore’s extra-tight copy controls. EA exec Frank Gibeau said:
We’ve received complaints from a lot of customers who we recognize and respect. We need to adapt our policy to accommodate our legitimate consumers…
We assumed that consumers understand piracy is a huge problem. We have found that 75% of our consumers install and play any particular game on only one machine, and less than 1% ever try to play on more than three different machines.
As part of its reversal of course on Spore DRM, EA is boosting the install limit to five computers. Commenting on EA’s decision, IDC analyst Billy Pidgeon told the Times:
The key to making copyright restrictions work is to offer value. In the end, this will blow over because Spore is a fun game, and people will want to try it.