Digital Distribution CEO: Publishers Are Scared of DRM-less Games

September 22, 2008 -

Are video game publishers afraid to operate in a DRM-free environment?

They are, according to Michal Kicinski, CEO of digital distribution company CD Projekt and its GOG (Good Old Games) service. Kicinski told gamesindustry.biz:

We're trying to convince [game publishers] there is nothing to be afraid of. DRM-free, that is something they are really scared of, but on the other hand we can say 'all of those games are available pirated widely so it's better to sell them for small money than make the customer's life difficult and get some more revenues'.

 

...I think that if somebody is paying for the game then they deserve own it, not with a certain list of conditions and sometimes the list of conditions can be long... DRM makes customer's lives too complicated, and this is usually because of some corporate ideas, policies and trying to be smart, too smart, in how to get customers and how to keep them and no let them go somewhere else. We are believers in the free market and bringing freedom to customers.

 

Piracy in Poland is always much, much bigger here than in Western countries so we got used to living with piracy and we grew up in a surrounding where there was no help from governments to actually fight piracy. So we had to learn to compete with pirates...

GP: To be candid, I was not aware of GoG until I checked it out for this post. It's apparently not live yet, but is supposed to start up this month. And they've got Fallout and Fallout 2 displayed. I've been wanting to replay those with the new Fallout 3 coming out soon...


Comments

Re: Digital Distribution CEO: Publishers Are Scared of DRM-less

Sadly Crysis Warhead also contains the DRM and limited installs, which is a shame and also extremely bizarre, because unlike Spore, Warhead's target is the very hardcore PC gamers, whom regularly swap machines, hard-drives and upgrade, each of which requires a new installation (upgrade only for the motherboard though).

Re: Digital Distribution CEO: Publishers Are Scared of DRM-less

Oh yes, they've proved amply that it's all about what the users need. Didn't you know that only 1% of gamers need more than three installs?

They assumed we understood the problem of piracy.

Re: Digital Distribution CEO: Publishers Are Scared of DRM-less

They also have freespace 2 for sale.

Re: Digital Distribution CEO: Publishers Are Scared of DRM-less

Thank you, I love how this game is getting ignored.  It usually fetches a ton of money on Ebay.  Having a copy for $6 that actually WORKS with the current windows environment is one of the greatest things ever.

Re: Digital Distribution CEO: Publishers Are Scared of DRM-less

Once you get it, check out the Source Code Project, they've done some incredible stuff with it :)

Re: Digital Distribution CEO: Publishers Are Scared of DRM-less

And yes, that was a shameless plug, since I'm part of it ;)

 
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Andrew EisenMarvel has replaced Manara on the variant covers for Thor #2 and Avengers and X-Men: AXIS #1. I hope I'm wrong but I don't think Marvel is learning the right lesson here.09/23/2014 - 6:26pm
quiknkoldI'm 7 years old, and my cousin(Also 7, maybe 8 at this time) tells me has Battletoads. its Summer Vacation. We play and play and play until finally, We won coop. Those were the days.09/23/2014 - 5:29pm
quiknkoldlets take a moment to share some gaming memories, shall we?09/23/2014 - 5:28pm
MechaTama31I buy stuff off the eshop because it gives me the convenience of a flashcart without the guilt.09/23/2014 - 5:03pm
Montewell thanks for the info Eisen; try that the next time i need something off the eshop09/23/2014 - 3:54pm
james_fudgere: MP, i've sent tech support a note - thank you :)09/23/2014 - 3:14pm
IanCNah that wasnt directed at you Andrew :)09/23/2014 - 3:00pm
Papa MidnightRe: SIEGE 2014 Keynote: oh dear...09/23/2014 - 2:44pm
MaskedPixelanteDear GP, something called "doubleverify" is causing some nasty browser issues on my end. Probably one of your ads.09/23/2014 - 2:36pm
Andrew EisenOh hell no. No, it took Nintendo a dog's age just to get to the point its competitors have been at for a while! (And it's still not there yet, in a lot of respects.)09/23/2014 - 2:26pm
IanCSame as PSN handles it, fi you are trying to say only nintendo do that.09/23/2014 - 2:23pm
Andrew EisenYou have to try to purchase something first. Pick a game, hit purchase and if your wallet doesn't have enough to cover it, you'll be given an option to "add exact funds" or something like that.09/23/2014 - 2:05pm
MonteI have seen no option for that on my 3DS; anytime i want to add funds it only gives me the option to add in denominations of $10, 20, 50 or 10009/23/2014 - 2:03pm
IanCWhat Andrew Wilson said. PSN is the same when you make a purchase over a certain price (£5 in the UK)09/23/2014 - 2:02pm
Andrew EisenNeither eShop charges sales tax either. At least in California.09/23/2014 - 2:00pm
Andrew EisenBoth Wii U and 3DS eShops allow you to add funds in the exact amount of whatever's in your shopping cart. If your game is $39.99, you can add exactly $39.99.09/23/2014 - 1:57pm
Infophile@Matthew Wilson: As I understand it, any regulations to force tax online would also set up an easy database for these stores to use, minimizing overhead.09/23/2014 - 1:30pm
MonteReally, the eshop just does next to nothing to make buying digitally advantagous for the customer. Its nice to have the game on my 3DS, but i can get more for less buying a physical copy at retail. And that's not even counting buying used09/23/2014 - 1:18pm
MonteIanC, The Eshop wallet system only lets you add funds in set denominations and the tax makes sure you no longer have round numbers so you ALWAYS loose money. A $39.99 game for instance requires you to add $50 instead of just $4009/23/2014 - 1:13pm
Matthew Wilsonbut thats just it those sites, even the small ones, sell all over the country.09/23/2014 - 11:12am
 

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