A press release touting Xbox Live’s partnership with Rock the Vote notes that Barack Obama has a 12% edge over John McCain among participants in an XBL poll. 100,000 users took part, which, according to the press release, makes the XBL sample larger than Gallup, NBC and CNN combined. Of course, as Giant Bomb notes:
…they aren’t pretending that it’s actual science, because there are so many holes in this poll that it’s impossible to take it as anything other than sort-of interesting. For example, as someone who has more than one Xbox Live gold account, I probably could have voted twice…
Still, it is a fascinating use of what started out a few years back as a space designed strictly for online gaming.
As far as the results, Obama’s big lead is not especially surprising, given that XBL users likely skew significantly younger than the population as a whole. Here are the numbers:
- Obama \ Biden: 43%
- McCain \ Palin: 31%
- Undecided: 13%
- Other: 13%
Of more value than the polling is the impressive level of political engagement engendered by the XBL / Rock the Vote partnership. As the press release points out:
In its first two weeks of the program, more than 55,000 voter registration forms were downloaded through Xbox LIVE and xbox.com. Additionally, videos from the recent Democratic and Republican conventions were downloaded nearly 25,000 times.
To-date, the Xbox LIVE community has downloaded more than 350,000 pieces of program-specific content, ranging from candidate gamerpics to videos and Rock the Vote logos. That’s nearly five times the amount of people present at Barack Obama’s acceptance speech during the Democratic Convention in Denver.