The owner of public relations firm which represents video game publishers also runs a video game website at which games are reviewed.
Credit Joystick Division with bringing the situation to light.
Richard Kain, TriplePoint PR’s General Manager and Founder, in fact formed a new company – Pantheon Labs – under TriplePoint’s roof to create GameCyte, as a way to bring “quality journalism” to the gaming media – and then deliberately concealed his ownership of Pantheon and GameCyte.com using domain privacy services like Domains By Proxy, a Joystick Division investigation indicates.
Then, when it came time to put together the GameCyte team, he staffed the site exclusively with TriplePoint PR employees – his former account executive the site’s most prolific reviewer. And by Mr. Kain’s own admission, some of the highest-reviewed games on GameCyte are from Telltale Games – a company he just so happens to be invested in.
Venture Beat’s Dean Takahashi offers additional info:
In a phone call with me today, Kain said, “I f***ed up in terms of the degree of disclosure.” He noted that he had links to both firms on his Facebook page but neglected to disclose the ownership in the “about” page for GameCyte. Now the “about” page has been changed to include the disclosure…
You can put this one down in the “major whoops” column. It’s going to be hard for people to give the PR firm the benefit of the doubt and to trust GameCyte’s reviews, given how the relationship was unearthed. But so far, it doesn’t look like anything worse than bad judgement.
GP: We linked to GameCyte twice last week on stories which added follow-up information to the Activision piracy lawsuits revealed recently on GamePolitics. Activision is not listed among Triple Point’s clients.