The Entertainment Software Association, which lobbies on behalf of U.S. video game publishers, announced last week that it would award $1 million in grants to nine non-profit organizations. The money will be distributed by the organization’s charitable arm, the ESA Foundation.
Most notable among the recipients is the Minneapolis-based National Institute for Media and the Family. The watchdog group, headed by Dr. David Walsh (left), is best known for its annual video game report card. At times it has been a harsh critic of the video game industry. In 2005, for example, NIMF tagged the ESRB with a failing grade in the wake of the Hot Coffee scandal.
According to an ESA press release, NIMF will receive funding to "develop an on-line e-learning zone for using the latest interactive technologies to help kids and adults understand the issues and potential areas of concern with the Internet."
GamePolitics has requested comment from NIMF.
Of the ESA Foundation grants CEO Michael Gallagher said:
We are pleased to help these organizations address such critical social issues. The creativity and commitment of these recipients gives us a glimpse into the countless ways technology, including video games, can be used to improve the quality of life of our young people.
Additional details on the grant awards are available on the ESA website. Aside from NIMF, other recipients include:
- Animation Project, Inc.
- HopeLab Foundation
- PAX (not the game conference)
- Web Wise Kids
- Federation of American Scientists
- One Economy Corporation