Take-Two Nearing GTA IV Ad Settlement with Chicago Bus Company

September 30, 2008

A settlement has apparently been reached between Grand Theft Auto IV publisher Take-Two Interactive and the Chicago Transit Authority over the agency's removal of ads for the controversial game from its vehicles and facilities.

GamePolitics readers may recall that during GTA IV's launch week, the CTA yanked the ads following a Fox News report which sought to relate the popular crime game to a rash of local shootings.

Take-Two filed suit shortly thereafter, accusing the CTA and sales agent Titan Outdoor, LLC with breaching a $300,000 contract. A document filed by the defendants with the U.S. District Court in Manhattan last week indicates that a settlement is imminent, although no details are provided.

Take-Two declined to comment on the case.

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Comments

Re: Take-Two Nearing GTA IV Ad Settlement with Chicago Bus ...

Submitted by shamrock on Wed, 02/11/2009 - 15:39.

OMG. It's come to this? Actually, bad idea in the first place. I love GTA but advertising this game this way is asking for trouble. Actually, do they really need ads for GTA? Everyone knows about it already??

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Re: Take-Two Nearing GTA IV Ad Settlement with Chicago Bus

Submitted by Shih Tzu on Tue, 09/30/2008 - 14:03.

And thanks to the nature of the private settlement, both parties will decline to comment to the media, no doubt. I guess that'll probably mean that Take Two had a clear-cut breach-of-contract case and the CTA opted to negotiate a settlement of some amount rather than go to court.

Re: Take-Two Nearing GTA IV Ad Settlement with Chicago Bus

Submitted by VideolandHero on Tue, 09/30/2008 - 13:15.

Exactly why did Take Two wait until now for this?

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Re: Take-Two Nearing GTA IV Ad Settlement with Chicago Bus

Submitted by Krono on Tue, 09/30/2008 - 14:06.

Legal stuff takes a long time. I'd imagine this has been in the works for months.

-Gray17

Re: Take-Two Nearing GTA IV Ad Settlement with Chicago Bus

Submitted by hellfire7885 on Tue, 09/30/2008 - 10:11.

It would not surprise me at all if the Transit authority agrees to allow the use of edited ads, Take Two submits the very same ads, and they get accepted

Re: Take-Two Nearing GTA IV Ad Settlement with Chicago Bus

Submitted by DarkSaber on Tue, 09/30/2008 - 10:36.

The good old tried-and-tested Hitchcock approach to editing 'controversial' content.

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Re: Take-Two Nearing GTA IV Ad Settlement with Chicago Bus

Submitted by Father Time on Tue, 09/30/2008 - 10:49.

Could you enlighten me on what the Hitchcock approach is, I've never heard of it before.

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Re: Take-Two Nearing GTA IV Ad Settlement with Chicago Bus

Submitted by DarkSaber on Tue, 09/30/2008 - 11:06.

When he made Psycho, he was forced by the ratings body at the time in America to make edits to the shower murder. He said he made the cuts, resubmitted exactly the same film, and it got passed with no problems.

-------------------------------------------------- I LIKE the fence. I get 2 groups to laugh at then.

Re: Take-Two Nearing GTA IV Ad Settlement with Chicago Bus

Submitted by lordlundar on Tue, 09/30/2008 - 12:14.

It's actually a fair bit older than that, all the way to the 18th century. The first recorded event is by Alexander Pope who had done a translation of the Illiad. The Earl of Halifax suggested Pope rewrite several passages. Pope went away for a few months, came back and read the new passages, with the earl heartily approving them. The catch is there were no changes.

Odds are, the technique is even older.

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Kajex: http://www.rockpapershotgun.com/2013/05/20/neverwinter-money-making-exploit-sees-cryptic-turn-back-time/ My understanding is that none of this was illegal, either.05/20/2013 - 11:42am

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PHX Corp: http://kotaku.com/ea-sports-developer-calls-wii-u-crap-and-nintendo-wa-508481261 EA Sports Canada Moron calls Wii U 'Crap' and Nintendo 'Walking Dead'05/18/2013 - 11:42am

E. Zachary Knight: If the videos are of sufficient quality that people subscribe and watch regularly, then those let's players are providing a service that people want. That is the heart of capitalism. That is not something that should be shamed.05/17/2013 - 8:06am

E. Zachary Knight: I have no idea who either of those people are. However, I still don't see why making a business out of creating let's play videos is somehow evil or wrong.05/17/2013 - 8:04am

MaskedPixelante: It sure is if you're just doing it for the money. See Tobuscus and/or Pewdiepie for what happens when people get into it just for the money.05/17/2013 - 7:30am

E. Zachary Knight: Why is it wrong to make money doing LPs? Why should that be something that should be shamed?05/17/2013 - 6:20am

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E. Zachary Knight: Lars Doucet of Levelup Labs has a Reddit going on game companies that allow monetization of Let's Play videos. http://www.reddit.com/r/Games/comments/1egayn/lets_build_a_list_of_game_studios_that_allow/05/16/2013 - 1:04pm

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MaskedPixelante: Yeah, let's all jump on Nintendo for doing this, even though they're hardly the first company to do this...05/16/2013 - 9:47am

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