Take-Two Nearing GTA IV Ad Settlement with Chicago Bus Company

September 30, 2008 -

A settlement has apparently been reached between Grand Theft Auto IV publisher Take-Two Interactive and the Chicago Transit Authority over the agency's removal of ads for the controversial game from its vehicles and facilities.

GamePolitics readers may recall that during GTA IV's launch week, the CTA yanked the ads following a Fox News report which sought to relate the popular crime game to a rash of local shootings.

Take-Two filed suit shortly thereafter, accusing the CTA and sales agent Titan Outdoor, LLC with breaching a $300,000 contract. A document filed by the defendants with the U.S. District Court in Manhattan last week indicates that a settlement is imminent, although no details are provided.

Take-Two declined to comment on the case.


Comments

Re: Take-Two Nearing GTA IV Ad Settlement with Chicago Bus ...

OMG. It's come to this? Actually, bad idea in the first place. I love GTA but advertising this game this way is asking for trouble. Actually, do they really need ads for GTA? Everyone knows about it already??

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Re: Take-Two Nearing GTA IV Ad Settlement with Chicago Bus

And thanks to the nature of the private settlement, both parties will decline to comment to the media, no doubt.  I guess that'll probably mean that Take Two had a clear-cut breach-of-contract case and the CTA opted to negotiate a settlement of some amount rather than go to court.

Re: Take-Two Nearing GTA IV Ad Settlement with Chicago Bus

Exactly why did Take Two wait until now for this?

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Re: Take-Two Nearing GTA IV Ad Settlement with Chicago Bus

Legal stuff takes a long time. I'd imagine this has been in the works for months.

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Re: Take-Two Nearing GTA IV Ad Settlement with Chicago Bus

It would not surprise me at all if the Transit authority agrees to allow the use of edited ads, Take Two submits the very same ads, and they get accepted

Re: Take-Two Nearing GTA IV Ad Settlement with Chicago Bus

The good old tried-and-tested Hitchcock approach to editing 'controversial' content.


-------------------------------------------------- I LIKE the fence. I get 2 groups to laugh at then.

Re: Take-Two Nearing GTA IV Ad Settlement with Chicago Bus

Could you enlighten me on what the Hitchcock approach is, I've never heard of it before.

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Re: Take-Two Nearing GTA IV Ad Settlement with Chicago Bus

When he made Psycho, he was forced by the ratings body at the time in America to make edits to the shower murder. He said he made the cuts, resubmitted exactly the same film, and it got passed with no problems.


-------------------------------------------------- I LIKE the fence. I get 2 groups to laugh at then.

Re: Take-Two Nearing GTA IV Ad Settlement with Chicago Bus

It's actually a fair bit older than that, all the way to the 18th century. The first recorded event is by Alexander Pope who had done a translation of the Illiad. The Earl of Halifax suggested Pope rewrite several passages. Pope went away for a few months, came back and read the new passages, with the earl heartily approving them. The catch is there were no changes.

Odds are, the technique is even older.

 
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Andrew EisenMP - I love that game but damn my squadmates are bozos.09/21/2014 - 10:05pm
MaskedPixelanteSWAT teams should be banned until they; 1. Learn not to walk into enemy fire, 2. Learn to throw the flashbang INTO the doorway, not the frame and 3. Stop complaining that I'm in their way.09/21/2014 - 9:53pm
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Andrew EisenAnd, predictably, it encouraged more parody accounts, having the exact opposite effect than what was intended.09/21/2014 - 7:07pm
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E. Zachary KnightJudge rules SWAT raid tageting parody Twitter account was justified. http://www.theguardian.com/world/2014/sep/19/illinois-judge-swat-raid-parody-twitter-peoria-mayor09/21/2014 - 6:41pm
MechaTama31quik: But even if it did break, at worst it is only as bad as the powder. Even that is assuming that it is dangerous through skin contact, which is not a given if its delivery vehicle is a syringe.09/21/2014 - 4:30pm
MaskedPixelantehttp://www.forbes.com/sites/insertcoin/2014/09/20/isis-uses-gta-5-in-new-teen-recruitment-video/09/21/2014 - 4:25pm
quiknkoldSyringes can break. And in a transcontinental delivery, the glass could've broken when crushed. I work in a mail center. Shit like this is super serious09/21/2014 - 3:25pm
E. Zachary KnightIt doesn't matter what is inside the needle. As long as it requires him to take the step of purposefully injecting himself, the threat of the substance is as close to zero as you can get.09/21/2014 - 1:27pm
quiknkoldEzach: I'm not talking about the needle. I'm talking about what's inside. Geeze. Depending on what it is, the sender could be guilty of bioterrorism.09/21/2014 - 12:51pm
E. Zachary Knightquiknkold, No. That syringe is not worse than white powder or a bomb. The syringe requires the recipient to actually inject themselves. Not true for other mail threats.09/21/2014 - 12:49pm
Andrew EisenThe closest to a threat I ever received was a handwritten note slipped under my door that read "I KNOW it was you." Still no idea what that was about. I think the author must have got the wrong apartment.09/21/2014 - 12:28pm
InfophileThat's what they call it? I always called it hydroxic acid...09/21/2014 - 11:57am
MaskedPixelanteProbably dihydrogen monoxide, the most dangerous substance in the universe.09/21/2014 - 10:14am
james_fudgewell I hope he called the police so they can let us all know.09/21/2014 - 9:07am
quiknkoldIt's pretty gnarly. Depending on what it is, it could be worse than white powder or a fake bomb.09/21/2014 - 9:06am
james_fudgeI just looked it up on UPS.com09/21/2014 - 8:56am
james_fudgeand expensive for an American to ship to London.09/21/2014 - 8:55am
E. Zachary KnightThat is pretty scary. Would have been worse if it were a fake bomb or white powder.09/21/2014 - 8:49am
 

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