Report: Sega Working Closely with ESRB on MadWorld Content

October 7, 2008 -

Sega, publisher of the upcoming MadWorld, is working closely with the ESRB on the bloody game's content, according to a report on MTV Multiplayer.

Sega's goal, of course, is to avoid a sales-killing Adults Only rating. It's more or less a given that black-and-white (and red) MadWorld will be tagged with at least an M rating in the United States.

Of the cooperation, MTV Multiplayer's Patrick Klepek writes:

Sega is working closely with the Entertainment Software Ratings Board to ensure the game receives just an M rating, they told me. The ESRB receives new builds on a regular basis and Sega notes their feedback. Sega wants them to feel “part of the process” of developing “MadWorld” and isn’t looking to surprise them...

 

But don’t let the ESRB’s involvement make you nervous; “MadWorld” is plenty violent right now. It looks like “Sin City” was bathed in a bucket of blood.

As GamePolitics reported in August, Sega is similarly working with the BBFC on smoothing over MadWorld's path to a successful U.K. release. It's unclear, however, whether MadWorld will see release in other violence-sensitive markets, including Japan, Germany and Australia.

Although MadWorld is not scheduled for release until March, the game has already been the subject of at least one call for a ban.


Comments

Re: Report: Sega Working Closely with ESRB on MadWorld Content

Certain age groups have certain content which would almost universally be regarded as innappropriate. The public, as a whole, shares certain ideas of what is and is not appropriate for minors of certain ages. The ratings boards try to reflect this.

If we applied your approach to law, we would have chaos. Who is to say, for instance, that a murder, a rape, an instance of fraud, etc. isn't justified? 

Re: Report: Sega Working Closely with ESRB on MadWorld Content

I really think it should be up to the parents to decide what is innapprorpriate for children and not some assholes in suits that they have never met, don't you?

-Ultimately what will do in mankind is a person's fear of their own freedom-

Re: Report: Sega Working Closely with ESRB on MadWorld Content

I take it all back Erik, you're not a cock.

I, however, am knackered.

-- teh moominz --

Re: Report: Sega Working Closely with ESRB on MadWorld Content

I have no problem with you thinking I'm a cock.  It is quite normal for enemies to have such an opinion about one another.

-Ultimately what will do in mankind is a person's fear of their own freedom-

Re: Report: Sega Working Closely with ESRB on MadWorld Content

Don't self-aggrandise.  Having opposing views doesn't have to lead to a vendetta or a conflict as long as you are willing to understand one-another even if you don't agree with their point of view.

Personally, I don't consider anyone on here an enemy, much less yourself, and I'm pretty sure most right thinking people don't either.  You're a name and an opinion on a website.  I don't even consider Jack Thompson to be an enemy; he's just another name, opinion and troll on these boards.  True in his case I find his antics abhorant, but he is far too abstract to be an enemy.

Re: Report: Sega Working Closely with ESRB on MadWorld Content

I consider this to be part of the battlefield for a person's right to their own mind.  Anyone who defends censorship in any of its forms is the enemy.  Ergo I have no problem being refered to as a cock or a troll.  In fact I welcome it.

-Ultimately what will do in mankind is a person's fear of their own freedom-

Re: Report: Sega Working Closely with ESRB on MadWorld Content

I've long since come to accept that you need an organization to tell you what you should or shouldn't play.

Disagreeing with you in any way is a result of being brainwashed by the establishment. The only way to think for yourself is to agree with you entirely.

I can say that the ESRB doesn't factor into the decisions of what I want to buy one iota.

You're an idealist anarchist. One significant reason you want to play MadWorld is because you think the ESRB doesn't like it. Are you sure that you don't need an organisation to tell you what you shouldn't play?

Re: Report: Sega Working Closely with ESRB on MadWorld Content

For your point to be relevant I would have to own only M rated titles and only those who were part of some controversy.  But I own games of every rating you see.  But once again those ratings don't factor into what games I buy at all.  The ESRB can rate it whatever the hell it wants.  But I will not play a game if the devs make it known that they sold out on a creative level.  If they have so little respect for their own artistic vision, why should I have any respect for it either?

-Ultimately what will do in mankind is a person's fear of their own freedom-

Re: Report: Sega Working Closely with ESRB on MadWorld Content

Okay.  Let's ignore the potential for banning a moment.  Do you not think that rating a game with a guidance rating like an age or T,M etc helps the buyer know for who the game is intended and help you avoid giving little johnny something you don't think he is ready for?  A game like "Conkers Bad Fur Day" with a cute squirrel on the front and platform game style graphics on the back looks innocuous without the 18 rating.

Re: Report: Sega Working Closely with ESRB on MadWorld Content

In an idealistic world, yeah, I think that ratings guides would be not only acceptable but a useful tool at that.  In this ideal world these rating groups would be completely impartial.  They assign a rating and that is it.  In this ideal world this group, as they are only for education and not for control, would have no right to not assign a rating.  Nor in this ideal world would there be a "taboo" (AO) rating that the rating boards can use to put leverage on the industry as a form of a pseudo ban.  Furthermore in this ideal world the industry wouldn't have to work with the ratings boards to get  a particular rating, as whatever rating is decided will ultimately have no negative outcomes.

But unfortunately we don't live in an ideal world.  We live in a world where these groups CAN ban games and ARE dictating to the industry what they can and can't do.  Then add on top of that we have politicians turning what should be a tool of education into a tool of control by making these ratings have some sort of legal meaning.

The ratings boards really need to be more detatched and mechanical in what they do.

-Ultimately what will do in mankind is a person's fear of their own freedom-

Re: Report: Sega Working Closely with ESRB on MadWorld Content

This ideal world you speak of. I think I have seen it somewhere. In a country that has two words, the first beginning with U and the second beginning with S. In this country there is a ratings board that impartially rates games. I think their names is an accronym. ESRZ no wait, it is ESRB. THey assign ratings with no manner of dictation of content. They simply rate games and let console manufacturers, retailers and publishers decide what to do with those ratings. They hold no control beyond assigning ratings. I have seen the light. This ideal world does exist.

E. Zachary Knight
Oklahoma City Chapter of the ECA
MySpace Page: http://www.myspace.com/okceca
Facebook Page: http://www.facebook.com/profile.php?id=1325674091

Re: Report: Sega Working Closely with ESRB on MadWorld Content

Wow, awesome.  You must have completely missed the part about the AO rating and the leverage it gives the ESRB bastards.  Please re-read.  Also as Sega is working with the ESRB as well that is further influence they are projecting when their job should be education.

-Ultimately what will do in mankind is a person's fear of their own freedom-

Re: Report: Sega Working Closely with ESRB on MadWorld Content

I understand the point. The ESRB has ABSOLUTELY NO POWER OVER WHAT OTHER ORGANIZATIONS DO WITH THE AO RATING. Nothing to confuse here my friend.

E. Zachary Knight
Oklahoma City Chapter of the ECA
MySpace Page: http://www.myspace.com/okceca
Facebook Page: http://www.facebook.com/profile.php?id=1325674091

Re: Report: Sega Working Closely with ESRB on MadWorld Content

That is irrelevant.  The fact is that the taboo of the AO does give them power.  Furthermore they ARE having direct influence as Madworld is showing us.

-Ultimately what will do in mankind is a person's fear of their own freedom-

Re: Report: Sega Working Closely with ESRB on MadWorld Content

Pretty much, aye.  Can I ask you to scroll down and see what you think of my opinion on the socialist differences of US and UK and if this is the reason 'we' (that is to say the bulk of UK posters and the bulk of US posters) can't agree on this debate?

This debate has actually because a little more about understanding people's positions and less about incorrect assumptions and petty arguments now.  I'm actually enjoying it again.  Plus once people have laid out their positions, it is ground you don't have to keep covering and you can start debating the individual points of an article on merit.

Re: Report: Sega Working Closely with ESRB on MadWorld Content

First of all I am constantly amazed that people consider films like Saw and Hostel to be the most extreme of films that push the boudaries of on-screen gore. There are many more films they are routinely cut even banned for their on-screen violence and gore. 'Unrated' films are a marketing ploy where the makers release a film that receives no cuts and then add further scenes to the films (which do doubt wouldn't be cut) so that they can be called 'unrated'.

Sega aren't going to attempt to push boundaries with Madworld. They will state that certains scenes weren't put in the game for fear of being cut, but the fact that they weren't included in the first place means that they weren't tested against the censors. They are making it seem like the game has been edited.

It is more PR from Sega who state that the game has already been banned in certain countries (when I fail to see how that is possible because the game hasn't been completed and so hasn't had the chance to be rated). We are being made to believe that this game is so violent that it will be cut, Sega saw the publicity generated off of Manhunt 2 and knows that controversy sells. I reckon Sega could put in all the content they wanted and it would get passed uncut 18 or uncut Mature, but they fear that because the game hasn't been seen to be cut it would lose the self-imposed title of "most violent game ever". Sega lost out on Condemned 2, when they put out similar feelings that the game could potentially get cut, it didn't, there was no publicity and so sales were poor. They are trying a new strategy this time.

People want to think they are getting a game that pushes the boudaries, and Sega are making it seem this way by stating that all the censoring bodies are definitely going to censor the full game, and yet this will never be proven or proven against because they won't try to push it. It actually shows a high amount of arrogance on Sega's part by saying that the game will definitely get banned.

Re: Report: Sega Working Closely with ESRB on MadWorld Content

This game has been described as a factor in the erosion of Western Society. I think we're onto a winner.

~You Could Be Mine, But You're Way Out Of Line..~

~You Could Be Mine, But You're Way Out Of Line..~

Re: Report: Sega Working Closely with ESRB on MadWorld Content

It's not the game, it's what the subtext represents.

Shit, now I sound like a Uni lecturer…

-- teh moominz --

Re: Report: Sega Working Closely with ESRB on MadWorld Content

As long as they don't plan to put explicit sexualized violence (ala Thrill Kill) or have a guy waving his wang around, I don't see what they have to worry about.

Re: Report: Sega Working Closely with ESRB on MadWorld Content

May I be so bold to suggest that if such a game were made today that it wouldn't have ay trouble receiving an 18/M rating?  Society adopts a moral code equal to the majority viewpoint whilst taking into account those of differing views surrounding it.  Sometimes the majority are out of touch with reality and sometimes it is the fringe groups who are out of touch or ahead of their time dependant on what their view is.

Thrill Kill wouldn't have a problem being released, even with updated graphics.  I don't think there is much different between the scenes in that and say Mortal Kombat vs DC.  Certainly the Catwoman character is a lot better looking than the one in Thrill Kill :)

Re: Report: Sega Working Closely with ESRB on MadWorld Content

Explicit sexualized violence like Thrill Kill? Oh come on, Thrill Kill had ONE character along those lines, and she was far from explicit. She wore PVC, moaned sexually a bit when she won and had a tazer....

--------------------------------------------------

I LIKE the fence. I get 2 groups to laugh at then.

-------------------------------------------------- I LIKE the fence. I get 2 groups to laugh at then.

Re: Report: Sega Working Closely with ESRB on MadWorld Content

Regardless, it was enough to get AO. I use it as an example, nothing more.

Re: Report: Sega Working Closely with ESRB on MadWorld Content

God, I love the look of this game. However, I really hope that Sega won't tone down the violence too much; it's supposed to be "“Sin City”...bathed in a bucket of blood", not My Little Pony Adventures: Trouble in Ticklebug Meadow. A comment to European countries: lighten the hell up. It's a game, not mind-controlling propaganda. Let those who wish to play, play...'kay?

Game on, brothers and sisters.

------------------------------------------------------------------------------ "Those who sacrifice liberty for security deserve neither." -- Ben Franklin Game on, brothers and sisters.

Re: Report: Sega Working Closely with ESRB on MadWorld Content

The second I saw it being compared to Sin City I just knew it was going to end up all hype and no substance.

--------------------------------------------------

I LIKE the fence. I get 2 groups to laugh at then.

-------------------------------------------------- I LIKE the fence. I get 2 groups to laugh at then.

Re: Report: Sega Working Closely with ESRB on MadWorld Content

Sega knows that an AO rating will kill MadWorld. Sega does not want MadWorld to get killed. Sega wants MadWorld to get an M rating. Sega pushes alongside the ESRB to find the Ao threshold.

Face it. What's easier? 1) Sega convincing the console guys to allow AO content, and the shops to stock it, or 2) Getting their game as close to an AO as they can by having it pre-rated often.

It is not Sega's fault they're working with the ESRB and BBFC. It is in their best interests and much easier than campaigning for change. It's all very well calling for freedom of expression, but shouting at Sega isn't the direction to point in. They are potentially limiting their artistic expression in order to make money. Take it out on the consoles and retail giants by all means, but leave Sega out of it. The idea of the "starving artist" is a cliche for a reason.

Re: Report: Sega Working Closely with ESRB on MadWorld Content

While I'm on it, social reform is usually a slow process. A bunch of whiny kids demanding the right to be allowed to play ultraviolent games isn't going to push back the boundaries any more than throwing rocks at the sea will expand the coastline. Devs have to gently poke at the boundaries of social morals, causing small controversies that eventually give way to acceptance. Blood. Realistic humans. Realistic humans leaking blood. Realistic humans leaking blood based on hit location. Decapitation. Mutilation based on hit location. Fully deformable humans based on simulated physics. Face it, acceptable levels of violence in games have been increasing for years. Have patience and fight for small changes.

We didn't go from Elvis to Shakira overnight, and The Exorcist to Hostel in a weekend. We still have a glass ceiling and racial profiling. And you don't go from Postal to Entrail Juggler 3D in the course of a few years just because you really, really want to play it.

Or to put it another way, you don't roll your small band of catapults into Thebes and expect to take over Egypt.

Re: Report: Sega Working Closely with ESRB on MadWorld Content

Also, forget small changes.  What we need is a game that will make Manhunt 2 look like Sesame Street and Hostel look like National Lampoons Spring Break.

-Ultimately what will do in mankind is a person's fear of their own freedom-

Re: Report: Sega Working Closely with ESRB on MadWorld Content

Exactly why are such games "needed"? What makes them so vital? Furthermore, to whom do you refer when you say "we"?

I'm not criticising you for wanting such games, far from it - I just don't grasp your choice of words. 

 

-- teh moominz --

Re: Report: Sega Working Closely with ESRB on MadWorld Content

Such games are needed in a manner that sometimes the best way to learn to swim is that someone needs to throw your ass in the water.

-Ultimately what will do in mankind is a person's fear of their own freedom-

Re: Report: Sega Working Closely with ESRB on MadWorld Content

Didnlt get that. Once more, but without analogy? Srsly I want to learn here, not argue.

-- teh moominz --

Re: Report: Sega Working Closely with ESRB on MadWorld Content

Okay, no analogy.  Games like that need to be made to offend the ignorant soccer moms, massacre chasing lawyers, and fear-mongering politicians.  Not to push the bounderies, but to destroy them.

-Ultimately what will do in mankind is a person's fear of their own freedom-

Re: Report: Sega Working Closely with ESRB on MadWorld Content

I need to go away, listen to some Bill Hicks and have a long hard think about all of this.

-- teh moominz --

Re: Report: Sega Working Closely with ESRB on MadWorld Content

Don't mind him he thinks we can incite drastic social change by making one really loud noise instead of just slowly turning up the volume. Just look how well it worked for the hippies.

Now me I sometimes like really violent games and I don't mind a ton that they are demonized by the media (unless being demonized means fewer sales thus fewer ultra violent games which doesn't seem to be happening). So in my view I don't see why we can't have Corpse Mutilator IV right now, if enough people want it to warrant making the game. I'm all for social change too, and I also wish the games would become more tolerated.

I am realistic though and I do know two things.

1) If we are to take a cue from histroy games will be tolerated eventually (other mediums had worse moral panics than us).

2). If we insist on making all the mainstream games Manhunt 2, that day will come later than it normally would.

So yeah go ahead make Corpse Mutilator IV but hope that the media doesn't pick up on it although really their favorite whipping boys have always been GTA and Rockstar, (no really count the number of times they complained about GTA vs. Postal 2 which is far worse).

----------------------------------------------------

God created alcohol so that the Scottish and the Irish could never take over the world. -Chris 'Jedi' Knight

---------------------------------------------------- Debates are like merry go rounds. Two people take their positions then they go through the same points over and over and over again. Then when it's over they have the same positions they started in.

Re: Report: Sega Working Closely with ESRB on MadWorld Content

"Don't mind him he thinks we can incite drastic social change by making one really loud noise instead of just slowly turning up the volume. Just look how well it worked for the hippies."

No, I am talking about fighting back.  Not rolling over and dying like Sega.

-Ultimately what will do in mankind is a person's fear of their own freedom-

Re: Report: Sega Working Closely with ESRB on MadWorld Content

Yes I'm all for fighting back too but I don't think the most effective way to fight them would be to make the most sickening game we could think of then rub it in their face when they can't get it banned (although that would be really amusing and the resulting game could be very fun). They've all ready failed so many times yet they keep coming back and a really sick disturbing game would just give them media attention. Changing less rapidly into the very violent games won't give them that boost of attention.

Although I don't know why we're arguing about this as we don't control which way the game industry will go.

----------------------------------------------------

God created alcohol so that the Scottish and the Irish could never take over the world. -Chris 'Jedi' Knight

---------------------------------------------------- Debates are like merry go rounds. Two people take their positions then they go through the same points over and over and over again. Then when it's over they have the same positions they started in.

Re: Report: Sega Working Closely with ESRB on MadWorld Content

IAWTP

-- teh moominz --

Re: Report: Sega Working Closely with ESRB on MadWorld Content

And I think it goes without saying that surrender, as in the case of Sega, also is not an effective way to fight them.

-Ultimately what will do in mankind is a person's fear of their own freedom-

Re: Report: Sega Working Closely with ESRB on MadWorld Content

Sometimes the most effective way to create change is from the inside.

Re: Report: Sega Working Closely with ESRB on MadWorld Content

Then by worming their way into the industry the BBFC and ESRB has already won.

-Ultimately what will do in mankind is a person's fear of their own freedom-

Re: Report: Sega Working Closely with ESRB on MadWorld Content

If you insist that the ESRB is truly hellbent on censoring games then fine. But who's fault is it that the Ao rating has so much power? That would be the big three for not letting it on their consoles and game retailers for not selling them.

Although I guess you could fault the ESRB for assigning them a rating usually reserved for porno games (and I mean de facto reserved).

Perhaps I should keep quiet though so that I can avoid an argument with EZK I swear we've had before. 

----------------------------------------------------

God created alcohol so that the Scottish and the Irish could never take over the world. -Chris 'Jedi' Knight

---------------------------------------------------- Debates are like merry go rounds. Two people take their positions then they go through the same points over and over and over again. Then when it's over they have the same positions they started in.

Re: Report: Sega Working Closely with ESRB on MadWorld Content

I never stated why that the ESRB has this power, just that they do have it and are willing to use it.

-Ultimately what will do in mankind is a person's fear of their own freedom-

Re: Report: Sega Working Closely with ESRB on MadWorld Content

Well Postal 3 must be nearing completion sometime soon....

 

--------------------------------------------------

I LIKE the fence. I get 2 groups to laugh at then.

-------------------------------------------------- I LIKE the fence. I get 2 groups to laugh at then.

Re: Report: Sega Working Closely with ESRB on MadWorld Content

That really depends on how many rocks you throw now doesn't it?

-Ultimately what will do in mankind is a person's fear of their own freedom-

Re: Report: Sega Working Closely with ESRB on MadWorld Content

Why not? It's worked for me in Civ 4 quite a lot! The trick is to get the catapults there fast and not allow people to dig in.

--------------------------------------------------

I LIKE the fence. I get 2 groups to laugh at then.

-------------------------------------------------- I LIKE the fence. I get 2 groups to laugh at then.

Re: Report: Sega Working Closely with ESRB on MadWorld Content

Sorry, this was the post of the day.

-- teh moominz --

Re: Report: Sega Working Closely with ESRB on MadWorld Content

Hey Erik:

"Fuck the establishment!"

M I Rite? ;)

Re: Report: Sega Working Closely with ESRB on MadWorld Content

You have such a powerful intellect only BOLD text can convey your awesomeness, M I Rite? ;)

--------------------------------------------------

I LIKE the fence. I get 2 groups to laugh at then.

-------------------------------------------------- I LIKE the fence. I get 2 groups to laugh at then.

Re: Report: Sega Working Closely with ESRB on MadWorld Content

LOL!  I agree with you.  The bold text is extremely noobish.

--- Official Protector of Videoland!

--- Official Protector of Videoland!

Re: Report: Sega Working Closely with ESRB on MadWorld Content

You still haven't stated just why you don't support Thailand's decisions on video games, but why I should support the UKs.

-Ultimately what will do in mankind is a person's fear of their own freedom-

Re: Report: Sega Working Closely with ESRB on MadWorld Content

It's funny isn't it Eric, the way people seem to think making jokes about you is in someway a valid response to questions you ask them about their viewpoint, and yet they try to make you out to be the arsehole.

--------------------------------------------------

I LIKE the fence. I get 2 groups to laugh at then.

-------------------------------------------------- I LIKE the fence. I get 2 groups to laugh at then.
 
Forgot your password?
Username :
Password :

Shout box

You're not permitted to post shouts.
Cheater87Look what FINALLY came to Australia uncut! http://www.gamespot.com/articles/left-4-dead-2-gets-reclassified-in-australia/1100-6422038/?utm_source=gamefaqs&utm_medium=partner&utm_content=news_module&utm_campaign=hub_forum09/02/2014 - 6:49am
Andrew EisenHence the "Uh, yeah. Obviously."09/02/2014 - 12:53am
SleakerI think Nintendo has proven over the last 2 years that it doesn't.09/02/2014 - 12:31am
Andrew EisenSleaker - Uh, yeah. Obviously.09/01/2014 - 8:20pm
Sleaker@AE - exclusives do not a console business make.09/01/2014 - 8:03pm
Papa MidnightI find it disappointing that, despite the presence of a snopes article and multiple articles countering it, people are still spreading a fake news story about a "SWATter" being sentenced to X (because the number seems to keep changing) years in prison.09/01/2014 - 5:08pm
Papa MidnightAnd resulting in PC gaming continuing to be held back by developer habits09/01/2014 - 5:07pm
Papa MidnightI find it disappointing that the current gen of consoles is representative of 2009-2010 in PC gaming, and will be the bar by which games are released over the next 8 years - resulting in more years of poor PC ports (if they're ever ported)09/01/2014 - 5:06pm
Andrew EisenMeanwhile, 6 of Wii U's top 12 are exclusive: Mario 3D World, Nintendo Land, Pikmin 3, Mario Kart 8, Wonderful 101, and ZombiU. (Wind Waker HD is on the list too but I didn't count it.)09/01/2014 - 4:36pm
Andrew EisenLikewise, only two of Xbox One's top 12 are exclusive: Dead Rising 3 and Ryse: Son of Rome (if you ignore a PC release later this year).09/01/2014 - 4:34pm
Andrew EisenNot to disrespect the current gen of consoles but I find it telling that of the "12 Best Games For The PS4" (per Kotaku), only two are exclusive to the system: Infamous: Second Son and Resogun.09/01/2014 - 4:30pm
MaskedPixelantehttp://www.joystiq.com/2014/09/01/beyond-two-souls-ps4-trophies-emerge-directors-cut-reported/ MMM MMM, nothing quire like reheated last gen games to make you appreciate the 400 bucks you spent on a new console.09/01/2014 - 4:24pm
Andrew EisenThat's actually a super depressing thought, that a bunch of retweeters are taking that pic as an illustration of the actual issue instead of an example of a complete misunderstanding of it.09/01/2014 - 4:20pm
Andrew EisenObviously, the picture was created by someone who doesn't understand what the issue actually is (or, possibly, someone trying to satire said misunderstanding).09/01/2014 - 4:10pm
Papa MidnightPeople fear and attack what they do not understand.09/01/2014 - 4:04pm
Papa MidnightWell, let's not forget. Someone held their hand in a peace sign a few weeks ago and people started claiming it was a gang sign. Or a police chief displayed the hand signal of their fraternity and was accused of the same.09/01/2014 - 4:04pm
SleakerEither people don't understand that what the picture is saying is true, or the picture was created out of a misunderstanding of what sexism is.09/01/2014 - 3:52pm
Sleaker@AE ok yah that's where the kind of confusion I'm getting. Your tweet can be taken to mean two different things.09/01/2014 - 3:51pm
Andrew EisenSleaker - No. No, not even remotely. The pic attached to my tweet was not made by me; it's not a statement I'm making. It's an illustration of the complete misunderstanding of the issue my tweet is referring to.09/01/2014 - 3:13pm
Papa MidnightIn other news, Netflix states why it paid Comcast: http://money.cnn.com/2014/08/29/technology/netflix-comcast/index.html?hpt=hp_t209/01/2014 - 3:10pm
 

Be Heard - Contact Your Politician