Fallout 3 Ads Freak Out DC Metro Riders

With Fallout 3 launching later this month, Bethesda has placed ads for its post-apocalyptic adventure in the Metro Center station of Washington’s D.C.’s subway system.

Some riders don’t quite know what to make of the marketing campaign. digital metropolis reports:

In the four minutes I had to waste while waiting for the metro to come, I counted 37 people walk by, stop, and stare at this ad. For those who don’t know, Fallout 3 takes place in a post-apocalyptic DC, and word on the street is that you can play down in the metro tunnels in addition to roaming the streets…


Anyway, metro riders were transfixed by this ad. Unlike the “Fred, your ass is looking fat” hippo posters or the metro etiquette ads, the crumbling Washington Monument and mutated American flag caught a lot of eyes, and people STARED. Like, legit stared…

Meanwhile, Mike Musgrove of the Washington Post offers his own account:

Don’t get too freaked out, commuters: It’s just a video game.


Local game studio Bethesda Softworks has blanketed the advertising space in downtown’s Metro Center Metrorail station with some dark and kinda disturbing images of DC landmarks, such as a bombed-out-looking Capitol building and Washington Monument, lifted from its upcoming game title Fallout 3.

Joystiq has more, including a photo gallery.

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  1. Xveers says:

    Agreed on that. It’s quite a cunning marketing campaign. The fact that the Washington Post saw fit to mention it says something to how mainstream things are nowadays….


    Best keep your wits about you: The gears of life are always spinning, and ignorance eventually means you’ll get caught in them.

  2. Father Time says:

    Well to be fair if the Washington Post and the digital metropolis (whatever that is) took time away to cover these I think kinda qualifies it as being newsworthy here.


    God created alcohol so that the Scottish and the Irish could never take over the world. -Chris ‘Jedi’ Knight

  3. Bennett Beeny says:

    Hmmm.  Freaky subway ads.  Slow news day I guess.  Next GP will be saying that the new Super Mario game is provoking ‘stares’ in DC.  I realise that sometimes there’s little to report, but surely we can handle a couple fewer news stories on the really slow days.

  4. Erik says:

    Oh hey, its that censored game.

    -Ultimately what will do in mankind is a person’s fear of their own freedom-

  5. Nocturne says:

    I’m looking forwards to ’50s style metal lunchbox the collectors edition comes in…. no i’ve no idea why either other than it’s shiny

  6. Kris says:

    Well to be fair, unless you’ve actually seen ATHF, you’d have no idea what those things were.

    These ads, however, clearly show that they’re for a video game; the name of the game is plastered pretty largely on each ad.  So even if you don’t know that Fallout 3 is a video game, since there’s a release date on there, it would be easy to assume it was some sort of media and not something to be scared of.

  7. gamegod25 says:

    I know right. That was unbelievable that people would get so worked up about a bunch of ads. I could understand being confused and even considering terrorists for a millisecond, but then you’d actually think and realise that terrorists dont have a sense of humor! What, did snidely whiplash join al-qaeda?

    Aherm sorry for the rant. That kind of stupidity just pisses me off. Anyway good to see the people in DC taking it all in stride.

  8. GrimCW says:

    what no ones gonna call the cops like they did for a buncha light bright ads in boston when the aqua teen movie was on its way out?

    dang, maybe people figured out that ads are just ads! wow…

    honestly though wish i could see that thing in person…

  9. VideolandHero says:

    I’m glad nobody is getting offended and taking these ads down.

    — Official Protector of Videoland!

  10. Kajex says:

    I played the fist and second Fallout games in 2002, well after they were released, and I loved them. And I recently got my hands on Fallout Tactics, which maintains the spirit of the game (even if it’s not canon).

    As someone who has had his soul dominated by Oblivion and Fallout… I can’t wait.

  11. Geoff says:

    That’s pretty cool.  Though with the sudden media attention I’m wondering how long it’ll be before someone complains and makes a big stink over the whole thing.


    Tea and cake or death! Tea and cake or death! Little Red Cook-book! Little Red Cook-book!

  12. Mr. Stodern says:

    Very well done on Bethesda’s marketing department. Very well done.

    I’m really looking forward to this game, too.

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