EA Confirms Obama Ads in Burnout: Paradise

October 14, 2008 -

Last week GamePolitics broke the news that in-game ads for Barack Obama were apparently running inside Burnout: Paradise on Xbox Live. Although we sought comment several times from publisher Electronic Arts before running that story, no confirmation was forthcoming.

GigaOm, however, managed to get the official word from Holly Rockwood, EA's director of corporate communications, late yesterday:

I can confirm that the Obama campaign has paid for in-game advertising in Burnout. Like most television, radio and print outlets, we accept advertising from credible political candidates. Like political spots on the television networks, these ads do not reflect the political policies of EA or the opinions of its development teams.

In the meantime, we've got an exclusive follow-up with Dragunov765, the gamer who took those great photos which originally brought the ads to our attention:

The photos were taken Oct. 6th, 2008 in my living room with an Olympus 550UZ... I imported them directly from the camera into Photoshop because Photobucket won't handle any images over 1Mb and I generally shoot in super HQ...  Beyond reducing the file size for posting to the internet, no other adjustments were made to the images.  The files I sent you were the images that came off the camera.  I would have taken more, but I didn't even have the memory stick in there because I'd just completed downloading some other photos and hadn't put it back in.

The funny thing is that I had already played through 97% of the game months ago and it was collecting dust on the shelf.  I had only tossed it in because we just bought the new TV and one of my daughter's friends wanted to see the motorcycles in action.  We'd been buzzing around the city in various vehicles at high speed for about half an hour before I happened to crash right in front of one of the billboards (Burnout's in-game camera induces vertigo if you try to manipulate it so you normally have to get a car airborne before you can actually read any of the signs close up).  It was a genuine "WTF?" moment.


Comments

Re: EA Confirms Obama Ads in Burnout: Paradise

 How about this, if we're going to be subjected to ads in games and the developers are going to make big money off of those ads, why not make the games free?

Re: EA Confirms Obama Ads in Burnout: Paradise

 

"you normally have to get a car airborne before you can actually read any of the signs close up"

What I find funnier than political advertising in games is that no one noticed it because players can't even see the ads. Guess those ad firms still haven't quite figured out games.

-Christopher J. Rock

http://blog.sokay.net/

-Christopher J. Rock http://blog.sokay.net/

Re: EA Confirms Obama Ads in Burnout: Paradise

Point for discussion:

Does the FCC play a role in in-game advertising, and if so, does the "equal time" rule apply?  If not, should they become involved in order appy television advertising rules to in-game ads?

Re: EA Confirms Obama Ads in Burnout: Paradise

I'm sure EA wouldn't refuse to let the McCain camp buy their own ads if they wanted to.

 

Re: EA Confirms Obama Ads in Burnout: Paradise

Gah, sad thing is, The Sims 3 is going to follow suit since I've seen pictures of ads in that as well.  Though that won't bother me since I won't be playing it.  But honestly, I don't want Obama in my video games.  I don't like him, but tbh, I don't want any political ads, or any ads period in my game.

 
Forgot your password?
Username :
Password :

Poll

Who's responsible for crappy Netflix performance on Verizon?:

Shout box

You're not permitted to post shouts.
Andrew EisenThe Steam controller may have changed again. http://www.vg247.com/2014/07/23/steam-controller-valve/07/23/2014 - 6:46pm
james_fudgePlease use the comments section for bitching about specific articles :) We do read them, after all.07/23/2014 - 10:52am
Andrew EisenThat's unfair but thank you for the tip on the Reddit thread containing the Kickstarter message to backers. The article has been updated.07/23/2014 - 10:50am
SleakerHere's the message Areal backers recieved from Kickstarter: http://www.reddit.com/r/Games/comments/2beqlc/areal_kickstarter_suspended/07/23/2014 - 8:52am
Sleaker@MW - I still think Cogent/Level3 hookups were lacking prior to the comcast switch, but I do think verizon is being dumb here.07/23/2014 - 12:06am
Andrew EisenOf course it's a question. It's got a question mark and everything!07/22/2014 - 6:43pm
Matthew WilsonHate to say it, but that poll is not even a question. there is too much evidence that points to Verizon. http://www.extremetech.com/computing/186576-verizon-caught-throttling-netflix-traffic-even-after-its-pays-for-more-bandwidth07/22/2014 - 6:23pm
Andrew EisenHuh. The new Battlefield has been delayed to early next year. Are you feeling okay, EA? http://blogs.battlefield.com/2014/07/bfh-will-launch-2015/07/22/2014 - 6:11pm
SleakerWest End Games - Areal developers just got their Kickstarter suspended. Might want to dump that 'fully funded' status.07/22/2014 - 12:08pm
MaskedPixelanteHas anyone who bought it gotten their Sims 2 Ultimate Edition upgrade yet? Still waiting on mine, especially since they're supposed to be out by today.07/22/2014 - 10:45am
IanCDynasty Warriors 8 for the PS4 finally has the option to turn off the OTT depth of field that made the game look like a blurry mess. Only a few months behind the JP version patch...07/22/2014 - 10:17am
NeenekoI see nothing in Section 111 that would exclude IP transmission. It even explicitly includes 'other transmission methods'07/22/2014 - 9:28am
ZippyDSMleehttp://www.afterdawn.com/news/article.cfm/2014/07/19/ruling_aereo_is_not_a_cable_company07/22/2014 - 8:13am
ZippyDSMleelul what?07/22/2014 - 7:53am
ZippyDSMleehttp://arstechnica.com/gaming/2014/07/bungie-cross-generation-destiny-wouldnt-be-fair-to-low-res-players/07/22/2014 - 7:53am
MaskedPixelantehttp://www.joystiq.com/2014/07/22/wii-u-update-adds-system-to-system-transfers/ The latest Wii U update allows you to do the system transfer between two Wii Us. Still not true accounts, but getting there.07/22/2014 - 7:39am
Papa MidnightSpeculation from PC Gamer. Don't hold your breath. http://www.pcgamer.com/2014/07/21/microsoft-job-listing-says-nice-things-about-pc-gaming-isnt-clear-if-it-means-them/07/21/2014 - 5:58pm
MaskedPixelanteI dunno, it's probably Vevo powertripping.07/21/2014 - 5:52pm
Andrew EisenMP - Makes you wonder what the intention behind the removal was. Stop the RickRolls? Yeah, like removing that one video is going to make a difference.07/21/2014 - 3:27pm
 

Be Heard - Contact Your Politician