EA Confirms Obama Ads in Burnout: Paradise

October 14, 2008 -

Last week GamePolitics broke the news that in-game ads for Barack Obama were apparently running inside Burnout: Paradise on Xbox Live. Although we sought comment several times from publisher Electronic Arts before running that story, no confirmation was forthcoming.

GigaOm, however, managed to get the official word from Holly Rockwood, EA's director of corporate communications, late yesterday:

I can confirm that the Obama campaign has paid for in-game advertising in Burnout. Like most television, radio and print outlets, we accept advertising from credible political candidates. Like political spots on the television networks, these ads do not reflect the political policies of EA or the opinions of its development teams.

In the meantime, we've got an exclusive follow-up with Dragunov765, the gamer who took those great photos which originally brought the ads to our attention:

The photos were taken Oct. 6th, 2008 in my living room with an Olympus 550UZ... I imported them directly from the camera into Photoshop because Photobucket won't handle any images over 1Mb and I generally shoot in super HQ...  Beyond reducing the file size for posting to the internet, no other adjustments were made to the images.  The files I sent you were the images that came off the camera.  I would have taken more, but I didn't even have the memory stick in there because I'd just completed downloading some other photos and hadn't put it back in.

The funny thing is that I had already played through 97% of the game months ago and it was collecting dust on the shelf.  I had only tossed it in because we just bought the new TV and one of my daughter's friends wanted to see the motorcycles in action.  We'd been buzzing around the city in various vehicles at high speed for about half an hour before I happened to crash right in front of one of the billboards (Burnout's in-game camera induces vertigo if you try to manipulate it so you normally have to get a car airborne before you can actually read any of the signs close up).  It was a genuine "WTF?" moment.


Comments

Re: EA Confirms Obama Ads in Burnout: Paradise

 How about this, if we're going to be subjected to ads in games and the developers are going to make big money off of those ads, why not make the games free?

Re: EA Confirms Obama Ads in Burnout: Paradise

 

"you normally have to get a car airborne before you can actually read any of the signs close up"

What I find funnier than political advertising in games is that no one noticed it because players can't even see the ads. Guess those ad firms still haven't quite figured out games.

-Christopher J. Rock

http://blog.sokay.net/

-Christopher J. Rock http://blog.sokay.net/

Re: EA Confirms Obama Ads in Burnout: Paradise

Point for discussion:

Does the FCC play a role in in-game advertising, and if so, does the "equal time" rule apply?  If not, should they become involved in order appy television advertising rules to in-game ads?

Re: EA Confirms Obama Ads in Burnout: Paradise

I'm sure EA wouldn't refuse to let the McCain camp buy their own ads if they wanted to.

 

Re: EA Confirms Obama Ads in Burnout: Paradise

Gah, sad thing is, The Sims 3 is going to follow suit since I've seen pictures of ads in that as well.  Though that won't bother me since I won't be playing it.  But honestly, I don't want Obama in my video games.  I don't like him, but tbh, I don't want any political ads, or any ads period in my game.

 
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ZippyDSMleeIf publishers didn't play the region lock game then it would not be an issue.Tho I have seen more russian/chec games than asia ones on ebay.If they do not like it then mabye lower thier region prices to make alitte vrs none.09/22/2014 - 9:54am
MaskedPixelantehttp://hexus.net/gaming/news/industry/74981-pc-game-code-stripping-widespread-says-report/ Thievery, or perhaps the very idea of capitalism? You decide!09/22/2014 - 9:47am
MaskedPixelantehttps://www.youtube.com/watch?v=oDPCmmZifE8 John Oliver exposes Miss America.09/22/2014 - 9:00am
james_fudgeI reiterate now - not one email to-date.09/22/2014 - 8:37am
james_fudgeAnd this: https://archive.today/uIjwE09/22/2014 - 8:37am
james_fudgeLet me put this here: https://archive.today/hbtQJ09/22/2014 - 8:35am
InfophileRelevant to this site: http://nielsenhayden.com/makinglight/archives/015984.html#015984 - Apparently allowing comments to be downvoted leads to worse behaviour09/22/2014 - 6:18am
Andrew EisenMP - I love that game but damn my squadmates are bozos.09/21/2014 - 10:05pm
MaskedPixelanteSWAT teams should be banned until they; 1. Learn not to walk into enemy fire, 2. Learn to throw the flashbang INTO the doorway, not the frame and 3. Stop complaining that I'm in their way.09/21/2014 - 9:53pm
Craig R.I'm getting of the opinion that SWAT teams nationwide should be banned. This probably isn't even the most absurd situation in which they've been used.09/21/2014 - 9:26pm
Andrew EisenAnd, predictably, it encouraged more parody accounts, having the exact opposite effect than what was intended.09/21/2014 - 7:07pm
E. Zachary KnightThis is called a police state people. When public officials can send SWAT raids after anyone for any offense, we are no longer free.09/21/2014 - 6:41pm
E. Zachary KnightJudge rules SWAT raid tageting parody Twitter account was justified. http://www.theguardian.com/world/2014/sep/19/illinois-judge-swat-raid-parody-twitter-peoria-mayor09/21/2014 - 6:41pm
MechaTama31quik: But even if it did break, at worst it is only as bad as the powder. Even that is assuming that it is dangerous through skin contact, which is not a given if its delivery vehicle is a syringe.09/21/2014 - 4:30pm
MaskedPixelantehttp://www.forbes.com/sites/insertcoin/2014/09/20/isis-uses-gta-5-in-new-teen-recruitment-video/09/21/2014 - 4:25pm
quiknkoldSyringes can break. And in a transcontinental delivery, the glass could've broken when crushed. I work in a mail center. Shit like this is super serious09/21/2014 - 3:25pm
E. Zachary KnightIt doesn't matter what is inside the needle. As long as it requires him to take the step of purposefully injecting himself, the threat of the substance is as close to zero as you can get.09/21/2014 - 1:27pm
quiknkoldEzach: I'm not talking about the needle. I'm talking about what's inside. Geeze. Depending on what it is, the sender could be guilty of bioterrorism.09/21/2014 - 12:51pm
E. Zachary Knightquiknkold, No. That syringe is not worse than white powder or a bomb. The syringe requires the recipient to actually inject themselves. Not true for other mail threats.09/21/2014 - 12:49pm
Andrew EisenThe closest to a threat I ever received was a handwritten note slipped under my door that read "I KNOW it was you." Still no idea what that was about. I think the author must have got the wrong apartment.09/21/2014 - 12:28pm
 

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