MTV Multiplayer’s Stephen Totilo has a couple of points to make regarding the now-famous Barack Obama ads on Xbox Live.
Stephen reports that if you’re playing Burnout: Paradise on PlayStation 3, for example, you won’t see the Obama ads. They are running only on Xbox Live. Instead, you’ll see a faux car ad. For XBL players who want to check out the Obama ads, Stephen provides detailed instructions on how to locate them in-game.
It’s interesting to note the diverse opinions of gamers on the ads. Examiner’s Tom Hall, for example, hates them:
Shouldn’t we be allowed to escape this 3 ring ring circus once and while? Do we really have to have this crammed down our throats 24 hours a day? I’m pretty thankful that they have yet to discover the technology that lets them beam ads into my dreams… Video games, at least for me have always provided me with the escape from reality that I just plain need sometimes.
Meanwhile, Destructoid’s Brad Nicholson seems to like the in-game ads:
After the Burnout piece, I found myself wondering the impact that political ads can actually have. Have any of you been swayed to vote early, or consider Obama over that other candidate? Do you consider this intrusive? Personally, I enjoy this ad much more than a Nike one because it at least has a message that is important. I like sneakers and all, but politics and blueberry pie are higher on my priority list.
As for GP? Since I run GamePolitics, it should come as no surprise that I love the idea of political ads in games. Here’s what I told the Dallas Morning News:
Some gamers are saying, ‘We don’t want politics mixed in with our games,’ and some think it’s a very cool use of the medium. It’s a defining moment for not only advertising in video games but the political connection with video games.