Newseek: E3 2009 Format a Result of “Politically Difficult” Negotiations

Newsweek’s N’Gai Croal reports that the new, publicly accessible E3 was born of "long, bruising and politically difficult negotiations."

Although Croal does not specify which entities were hashing out the E3 2009 formula, such talks would presumably include the ESA, which owns the show, the ESA board of directors, ESA member companies and, possibly, representatives from the city of Los Angeles.

The new E3 will run June 2-6 at the L.A. Convention Center. Croal’s Level Up blog includes comments from his unnamed source on the deal:

It was a long journey to get there, politically. After vehemently opposing a bigger show three years ago–to now go back to the board, admit a mistake, and advocate for a bigger show. It reflects well on the [ESA] and the [ESA] board to recognize they made a mistake and, regardless of how it would look publicly, go ahead and fix it.


The [big] three [console manufacturers’] positions are opposed, indifferent and mildly supportive–not going to say which is which—to adding a consumer show on the back of the media and business summit.

GP: Croal’s source credited EA with leading the push to a new format. Indeed, EA CEO John Riccitiello was on record as among those who hated the awful 2008 show.

If we were guessing as to the Newseek source’s comments on the big three, we’d say that Sony was opposed (strapped for cash), Nintendo was indifferent (making big money either way) and Microsoft mildly supportive.

Tweet about this on TwitterShare on FacebookShare on Google+Share on RedditEmail this to someone


  1. 0
    The-Adder says:

    Sony is Opposed. They were the one of the companies who pushed for the change after E3 ’06.

    Microsoft is indifferent: They did well at both versions of the event.

    Nintendo is mildly supportive: They often had the most impressive showing at E3 events the way they once were and have seemed to be half-assing it ever since the change over. They even backed E4All which was an even more open version of E3.

  2. 0
    Father Time says:

    Good news for me, now I’ll finally be able to attend the old E3 … or any E3.

    Nice to know the ESA can admit a mistake.

    I wonder where this leaves E for All.


    "What for you bury me in the cold cold ground?" – Tasmanian devil

  3. 0
    Keith K says:

    Here’s the breakdown:

    Microsoft: Mildly supportive (Those guys LOVE being in front of a crowd)

    Sony: Indifferent (Read: Indifferent)

    Nintendo: Opposed (Bigger crowds scare grandma)

  4. 0
    ObiWanStevobi says:

    Well, the small E3 show opened the door for PAX to become the biggest consumer orientated show of the year, and of everyone that I know that went, they thought it was much better.


  5. 0
    DeepThorn says:

    …they should have realized this after their first attempt with this kind of show…  All well, ESA can go back to trying to screw over consumers with supporting more DRM crap for all I care now.  They lost all support I would ever consider giving them, which used to be a lot.

Leave a Reply