Last month GamePolitics tracked Xbox Live’s inaugural use of political polling among its members. In that survey, XBL users overwhelmingly gave the nod to Barack Obama as their choice for president – and that was before anyone knew about those now famous in-game Obama ads.
In partnership with nonprofit Rock the Vote, XBL has just completed a new round of polling. This time users were asked to name which issues were most on their mind.
So what’s the answer? In the words of Deomocratic campaign strategist James Carville, it’s the economy, stupid. Here are the numbers:
- 35% Jobs and the Economy
- 19% Environment
- 18% Foreign Policy
- 14% Health Care
- 14% Education
At this point it’s fair to say that XBL has jumped into the election season with both feet. In addition to user polling and a voter registration drive, the online service is offering election 2008 gamerpics and themes, as well as a music video from The Presidents of the United States of America’s new album.
On Monday, GamePolitics spoke to project manager Ben Vaught about the injection of politics into the XBL user experience. Vaught hadn’t seen the results of the new poll at that point:
The reason we do these polls is that Xbox Live is more and more becoming a bellwether of where youth voting trends are going… This [new] poll is really a chance for Xbox Live members to tell the presidential candidates… this is why were voting, this is why this election matters to us…
I thought [the Obama ads were] amazing. This is a community of over 14 million members. They’re active and engaged, they’re vocal. And it’s not just about games and entertainment. They’re also active and engaged and feel very stongly about the direction of their country… If Xbox Live was a state, it would be the seventh largest with 20 electoral votes.
[Rock the Vote] is very happy with how everthing is turning out. For Rock the Vote, they’re going to where younger voters are this election and this year they’re on Xbox Live. With Microdoft and Xbox, we know that the presidential election is important and we’re really trying to do our part to encourage turnout and for people to vote.