Report: Square Enix Pushing a Japanese Game Publishers Alliance

With Japanese game publishers losing market share to their Western counterparts, Kotaku reports that Square Enix chief Yoichi Wada has put forth the idea of a "Japan alliance".

From the report:

To remain competitive, Wada says, "Therefore, we should consider some sort of ‘Japan Alliance’." More medium to small-sized companies will need to realign — case in point, Tecmo and Koei. "Individuality is important," Wada adds. "It’s not forcing everything into a single corporate brand. The ideal is a holding company under which several companies and brands can hang."

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  1. 0
    Jack says:

    I fully support a Japanese alliance. They been on the decline in terms of sales. Just the other day I was thinking about Sony and Nintendo doing some sort of Japanese partnership but a develpers alliance makes so much more sense. For gaming has always been a back and forth thing between east and west. Early gaming: West. New Birth (Super Mario): Japanese. "Next-Gen": West again. 


    With this alliance maybe they get the ball back in their court.

  2. 0
    lordlundar says:

    I say if they want to get an increase in market share, they have to start sending out games that aren’t the stupid cookie cutter design out of the country. I know of several games that are of unique concepts and designs, each of which are making me practically scream "want it!" that I know will never leave Japan because it’s different.

  3. 0
    DeepThorn says:

    Have you guys looked at your final fantasy games lately?  They suck man…  Final Fantasy 7 is, one of if not, the best, but it is debated against previous ones and one or 2 after it.  The online one, good but still not amazing, every one of them since the online one?  Stinkers IMO.

    When you make great games you sell many games, it is a pretty simple formula.  If you make games like EA (ERTS 28.18) does, then your stock value falls faster than all your competitors during a financial crisis, haha.

    BTW T2 (TTWO 12.98)…  I wish Google Finance showed the Asian market…

  4. 0
    Nocturne says:

    "Individuality is important," Wada adds. "It’s not forcing everything into a single corporate brand.

    Thank goodness for that, we don’t need another EA… (Electronic Asia?)

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