We couldn't help noticing that yesterday's E3 2009 press release the ESA included quotes from two of the most prominent video game industry critics of the 2008 expo.
Both John Riccitiello of Electronic Arts and Laurent Detoc of Ubisoft USA run ESA member companies, so their harsh criticisms of this year's show certainly stung the ESA. It is significant that they are on board with the new format.
Then and now, here's what Riccitiello and Detoc had to say about E3:
(July, 2008) I hate E3 like this. Either we need to go back to the old E3, or we'll have to have our own private events.
(yesterday) The E3 Expo will be the pre-eminent North American gaming show next year. The new, larger event is better for industry leaders and for serious gamers.
(July, 2008) E3 this year is terrible. The world used to come to E3. Now it's like a pipe-fitters show in the basement.
(yesterday) The video game business will be twice as big in 2009 as it was in 2006 when we had the last real E3 Expo - so get ready for some fireworks! The changes made will ensure that the 2009 E3 Expo conveys the best of what makes us proud as entertainment leaders.