GameCo CEOs Who Trashed E3 2008 Now Singing a Different Tune

October 23, 2008 -

We couldn't help noticing that yesterday's E3 2009 press release the ESA included quotes from two of the most prominent video game industry critics of the 2008 expo.

Both John Riccitiello of Electronic Arts and Laurent Detoc of Ubisoft USA run ESA member companies, so their harsh criticisms of this year's show certainly stung the ESA. It is significant that they are on board with the new format.

Then and now, here's what Riccitiello and Detoc had to say about E3:

Riccitiello:

(July, 2008) I hate E3 like this. Either we need to go back to the old E3, or we'll have to have our own private events.


(yesterday) The E3 Expo will be the pre-eminent North American gaming show next year. The new, larger event is better for industry leaders and for serious gamers.

Detoc:

(July, 2008) E3 this year is terrible. The world used to come to E3. Now it's like a pipe-fitters show in the basement.

 

(yesterday) The video game business will be twice as big in 2009 as it was in 2006 when we had the last real E3 Expo - so get ready for some fireworks! The changes made will ensure that the 2009 E3 Expo conveys the best of what makes us proud as entertainment leaders.


Comments

Re: GameCo CEOs Who Trashed E3 2008 Now Singing a Different Tune

How can it be the largest game expo in the country when they cap attendance at 10k.  Pax this year had 56k+ and is second in geek/gaming conventions only to Comic con International in San Diego.  Almost makes e3 sound like a bad joke.

Re: GameCo CEOs Who Trashed E3 2008 Now Singing a Different Tune

I think this is a step in the right direction. I went to E3 about 10 years ago (give or take a couple of years). It wasn't open to the public yet, but my manager had gotten a VIP pass, and he wasn't interested in games, so he passed it on to me.

It was like heaven on earth. All of these games all over the place, free play, it was like the worlds biggest arcade for free, along with booth babes. I shot maybe two rolls of Lara Croft on a motocycle. I even got a FFVII T-shirt (and an E3 hat my wife wears to this very day). To top it off, Pizza Hut Express being eaten while sitting on the floor.

However, by opening the show to the public, you lose something, I don't know what. The important thing is that while it is closed to the public, it needs to still be open to ME.

Re: GameCo CEOs Who Trashed E3 2008 Now Singing a Different Tune

i think most companys are at e3 for 1 consumer advertiseing and then 2 the press. having a press only event cannot get as much data as a open event as in whos doing well in the publics view and what is gathering the most public attention

Re: GameCo CEOs Who Trashed E3 2008 Now Singing a Different Tune

It seems that I've barely heard anything positive about the way E3 has covered attendance since they started the new policy. You figure after just one year they'd learn... eh. Not like i'll be going anyway.

Re: GameCo CEOs Who Trashed E3 2008 Now Singing a Different Tune

Eh... these comments are /way/ too pre-emptive right now, especially since the show isn't going to be public.  But I guess when you lead a big company you have a responsibility to trumpet with your mouth cause that alone can build something up from failure to success.  But I don't follow that hype anymore.  I've been betrayed one too many times.

-------------------------

"They were retarded hairless pink bunnies, all of them. Except Shigeru Myamoto and... well, the good ones were just too /rare/ to be worth bothering about." - Mason Hornblower on the extinction of the human race

-------------------------

Treat me nice, or you may end up in my next novel.

Re: GameCo CEOs Who Trashed E3 2008 Now Singing a Different Tune

while it's true that E3 wont be public, anyone can get in. All you have to be able to do is prove that you've got some connection to the gaming industry. I know a girl who got a free press pass because she wrote a gaming blog.

not public, but not exactly restricted either.

Re: GameCo CEOs Who Trashed E3 2008 Now Singing a Different Tune

Awesome, both Riccitiello and Detoc seem to have gotten what they wanted, a bigger, grander E3 where many many people are invited.
 

They wanted bigger, they got bigger, and now they've changed thier criticism to praise. Nice to see!

Re: GameCo CEOs Who Trashed E3 2008 Now Singing a Different Tune

Exhibitions like PAX are going to prevail because real gamers go there instead of journalists and game company big wigs.

Re: GameCo CEOs Who Trashed E3 2008 Now Singing a Different Tune

yeah, PAX is a little different.

At E3, game companies come together to show off what they're working on, with a guarantee of having the entire world hear about it, because of the journalists attending. It's funded by the game companies as a form of advertising.

PAX on the other hand is a paid-for-by-attendees event, with an almost 100% consumer attendance. It's more of a festival. It's cheaper for the game companies to attend, which gives them the ability to spend more money on thier presentation.

I see no reason both shouldn't co-exist. They've both got a reason to.

Re: GameCo CEOs Who Trashed E3 2008 Now Singing a Different Tune

DarkSaber, I believe so.

@the article: DUH!  Of course it is going to be better if they are sliding back to the old format.  They screwed up the whole industry by closing the doors, but myguess is that they are going to be messing something up still...  and I don't mean something minor.

Nido Web Flash Tutorials AS2 and AS3 Tutorials for anyone interested.
How to set Xbox 360 Parental Controls

Re: GameCo CEOs Who Trashed E3 2008 Now Singing a Different Tune

I'm probably wrong, but didn't EA heavily criticise the old-style E3 towards the end of its time as well? I'm sure EA complained that all the peacocking at the old-style E3 was detracting from trying to present upcoming games to the public or something, and that they welcomed a downsizing of the event.

--------------------------------------------------

I LIKE the fence. I get 2 groups to laugh at then.

-------------------------------------------------- I LIKE the fence. I get 2 groups to laugh at then.
 
Forgot your password?
Username :
Password :

Poll

Is King right? Should all games adopt the free-to-play model?:

Shout box

You're not permitted to post shouts.
MaskedPixelanteNumber 3: Night Dive was brought to the attention of the public by a massive game recovery, and yet most of their released catalogue consists of games that other people did the hard work of getting re-released.04/17/2014 - 8:46pm
MaskedPixelanteNumber 2: If Humongous Entertainment wanted their stuff on Steam, why didn't they talk to their parent company, which does have a number of games published on Steam?04/17/2014 - 8:45pm
MaskedPixelanteNumber 1: When Night Dive spent the better part of a year teasing the return of true classics, having their big content dump be edutainment is kind of a kick in the stomach.04/17/2014 - 8:44pm
Matthew Wilsonhttp://www.giantbomb.com/articles/jeff-gerstmann-heads-to-new-york-takes-questions/1100-4900/ He talks about the future games press and the games industry. It is worth your time even though it is a bit long, and stay for the QA. There are some good QA04/17/2014 - 5:28pm
IanCErm so they shouldn't sell edutainment at all? Why?04/17/2014 - 4:42pm
MaskedPixelanteNot that linkable, go onto Steam and there's stuff like Pajama Sam on the front-page, courtesy of Night Dive.04/17/2014 - 4:13pm
Andrew EisenOkay, again, please, please, PLEASE get in a habit of linking to whatever you're talking about.04/17/2014 - 4:05pm
MaskedPixelanteAnother round of Night Dive teasing and promising turns out to be stupid edutainment games. Thanks for wasting all our time, guys. See you never.04/17/2014 - 3:44pm
Matthew WilsonAgain the consequences were not only foreseeable, but very likely. anyone who understood supply demand curvs knew that was going to happen. SF has been a econ/trade hub for the last hundred years.04/17/2014 - 2:45pm
Andrew EisenMixedPixelante - Would you like to expand on that?04/17/2014 - 2:43pm
MaskedPixelanteWell, I am officially done with Night Dive Studios. Unless they can bring something worthwhile back, I'm never buying another game from them.04/17/2014 - 2:29pm
PHX Corphttp://www.msnbc.com/ronan-farrow/watch/video-games-continue-to-break-the-mold-229561923638 Ronan Farrow Daily on Video games breaking the mold04/17/2014 - 2:13pm
NeenekoAh yes, because by building something nice they were just asking for people to come push them out. Consequences are protested all the time when other people are implementing them.04/17/2014 - 2:06pm
Matthew Wilsonok than they should not protest when the consequences of that choice occur.04/17/2014 - 1:06pm
NeenekoIf people want tall buildings, plenty of other cities with them. Part of freedom and markets is communities deciding what they do and do not want built in their collective space.04/17/2014 - 12:55pm
Sora-ChanI realize that they have ways getting around it, but one reason might be due to earthquakes.04/17/2014 - 4:42am
Matthew WilsonSF is a tech/ economic/ trade center it should be mostly tail building. this whole problem is because of the lack of tail buildings. How would having tail apartment buildings destroy SF? having tail buildings has not runed other cities around the US/world04/16/2014 - 10:51pm
Matthew WilsonAgain the issue is you can not build upwards anywhere in SF at the moment, and no you would not. You would bring prices to where they should have been before the market distortion. those prices are not economic or socially healthy.04/16/2014 - 10:46pm
ZippyDSMleeYou still wind up pushing people out of the non high rise aeras but tis least damage you can do all things considered.04/16/2014 - 10:26pm
ZippyDSMleeANd by mindlessly building upward you make it like every place else hurting property prices,ect,ect. You'll have to slowly segment the region into aeras where you will never build upward then alow some aeras to build upward.04/16/2014 - 10:25pm
 

Be Heard - Contact Your Politician