EA May Auction Madden Cover for Charity, Says Peter Moore

October 28, 2008 -

Bloomberg reports that Electronic Arts is considering allowing the highest bidding player to become the cover athlete on its best-selling Madden NFL franchise.

All money received from the winning bidder would go to NFL charity partner the United Way.

The news comes by way of EA Sports president Peter Moore, who told Bloomberg:

I bet you can find 50 players that would say, `I'd pay good money [to be on the cover of Madden]. The league does a lot of work with them to make them realize how lucky they are and a lot of them have come out of poor circumstances and they give back...

 

Our research tells us we don't see a huge up-tick or down-tick depending on who's on the cover -- [gamers are] buying Madden.

 


Comments

Re: EA May Auction Madden Cover for Charity, Says Peter Moore

Wait... if I bid a billion dollars, can I show myself "sport blogging" or does it have to be football? I'd so find a way to bid if I could sit on my arse and be on the cover of Madden with a hot dog in one hand and a bud in the other wearing a wife beater. Classy... 

 

Re: EA May Auction Madden Cover for Charity, Says Peter Moore

I think it's kind of funny that they mentioned the choice of player does nothing to boost or lower sales.  That would make it feel a bit less prestigious to me.  Sort of like "Yeah, it doesn't matter who is on there, it doesn't make a difference anyway."  Bid on, players!  At least it's for charity.

Re: EA May Auction Madden Cover for Charity, Says Peter Moore

Gonna see my picture on the cover

Gonna buy five copies for my mother

Gonna see my smilin' face

On the cover of the Madden Game.

"I'd far rather be happy than right any day."

Re: EA May Auction Madden Cover for Charity, Says Peter Moore

Nice. That is an awesome song.

E. Zachary Knight
Oklahoma City Chapter of the ECA
MySpace Page: http://www.myspace.com/okceca
Facebook Page: http://www.facebook.com/profile.php?id=1325674091

Re: EA May Auction Madden Cover for Charity, Says Peter Moore

He should be IN a game, not responsible for them being made...

I like the idea, incredibly highly paid sports people giving something back is a great thing.

Re: EA May Auction Madden Cover for Charity, Says Peter Moore

 A large chunk of sports players especially football,for some reason, give money back to charities and other causes they support.  

Re: EA May Auction Madden Cover for Charity, Says Peter Moore

Peter Moore thinks he can find 50 players who would pay to ruin their careers by being on the cover of Madden?

Re: EA May Auction Madden Cover for Charity, Says Peter Moore

Remember, he thinks EA is a great company that makes great top notch games, and not a single bad game.  He is in a fantasy world.

Nido Web Flash Tutorials AS2 and AS3 Tutorials for anyone interested.
How to set Xbox 360 Parental Controls

Re: EA May Auction Madden Cover for Charity, Says Peter Moore

I still find it odd that they've got Brett Favre in his Packer's jersey on the cover, but he doesn't play for the Packers anymore.

 

/Go Green Bay!

Re: EA May Auction Madden Cover for Charity, Says Peter Moore

I thought they had a last minute change of covers before the game was released.

E. Zachary Knight
Oklahoma City Chapter of the ECA
MySpace Page: http://www.myspace.com/okceca
Facebook Page: http://www.facebook.com/profile.php?id=1325674091

Re: EA May Auction Madden Cover for Charity, Says Peter Moore

technically they did. They sent out, along with the game, new slipcovers that could be inserted over the old cover. In other words, they gave people the game and the option of picking up a photoshopped image on a piece of photo paper. Kind of sloppy but eh, what can ya do?

Re: EA May Auction Madden Cover for Charity, Says Peter Moore

That would be an interesting idea.  I don't think you'd run into the problem of a substandard player winning since the players who could bid the highest are probably the top tier.

I wonder if some would hold off because of the so called "Madden Curse" but then again, its for charity so you'd look pretty cheap.  

Overall, not a bad way to raise charity money.  Good for EA.

I'm still not buying Spore though...

Re: EA May Auction Madden Cover for Charity, Says Peter Moore

EA has to do something to try to recover their failing reputation because of Spore's DRM and many other events...  It would be funny if the Madden Curse got the highest bidder, haha.

Nido Web Flash Tutorials AS2 and AS3 Tutorials for anyone interested.
How to set Xbox 360 Parental Controls

Re: EA May Auction Madden Cover for Charity, Says Peter Moore

EA already has, it's called releasing good games people like and supporting/publishing games to developers (Dead Space, Bad Company, Rock Band 2, Crysis, Burnout) and also bringing out games and hyping games people seem to want (Mirror's Edge, Dragon Age, ect.)  . You say Peter Moore is living in a fantasy world, I think you are living in the past where EA 2008 is EA 1998. Most hardcore gamers have moved on from that.

Re: EA May Auction Madden Cover for Charity, Says Peter Moore

Explain Sim Animals then...

Nido Web Flash Tutorials AS2 and AS3 Tutorials for anyone interested.
How to set Xbox 360 Parental Controls

Re: EA May Auction Madden Cover for Charity, Says Peter Moore

Because Sim Animals really destroys everything right? I guess because of Sim Animals I can't enjoy the dozens of AAA games they put out. GG, i totally lose because of your arguement.

 
Forgot your password?
Username :
Password :

Shout box

You're not permitted to post shouts.
ConsterYou do realize that what you're doing right now isn't what capitalism means, right?01/25/2015 - 2:39pm
WonderkarpActual Thing, Never Proven :P We All Know That You Dont Need Evidence For Something To Be Real, Huh.01/25/2015 - 9:40am
ConsterAh, that explains it - since the second thing you named is an actual thing, I wasn't sure if you were being sarcastic.01/25/2015 - 7:39am
WonderkarpConster, I was quoting Anita Sarkeesian01/24/2015 - 10:39pm
ZippyDSMleeodd its not wanting to post half the time 0-o01/24/2015 - 10:21pm
ZippyDSMleetest01/24/2015 - 10:21pm
ConsterWonderkarp: did the US actually bomb Japan back to traditional values? My history lessons were eurocentric, so I wouldn't know.01/24/2015 - 9:39pm
ZippyDSMleeeffect like confusion,ect. QTEs are a gimmick that can easily be shallow because you are looking to mess with conditioned responses and nothing messes with them more than random gameplay changes..01/24/2015 - 7:58pm
ZippyDSMleeWonderkarp: They tried to be natural with God Of Wars QTE’s, sometimes it felt random which I hate the most in QTEs. The way you interface with gameplay (press X to get X result) should never rely on randomly generated mechanics unless it’s a status01/24/2015 - 7:57pm
Andrew EisenI've passed your comment on.01/24/2015 - 5:45pm
Neo_DrKefkaHey GamePolitics staff can you guys work out the way the ads are delivered via mobile? Sometimes any attempt to do anything on this site automatically forwards you to download "Flappy bird" on a shady site or another thing. It just hijacks my Safari01/24/2015 - 3:47pm
WonderkarpI feel like the only good QTEs were the ones in the God of War series. I dont know why though.. maybe its the visceral carnage01/24/2015 - 1:13pm
ZippyDSMleeprh99: QTEs are dumb I ever understood the need for them outside being cheap and wanting to pad mechanics with scripted events that use only a few buttons.01/24/2015 - 12:58pm
InfophileAnd a more detailed breakdown of expenses here: http://imgur.com/L46SUMw01/24/2015 - 12:42pm
InfophileFor anyone still complaining about where the funding for Tropes vs. Women went: https://www.dropbox.com/s/q4z6qa561roidh5/femfreq_annualreport2014.pdf?dl=0 (page 16) Not that this will actually stop claims of fraud, but it's good to have a counter.01/24/2015 - 12:38pm
prh99Linux kernel patch breaks Witcher 2. Apparently it was a wrapped Windows version instead of native port. http://m.slashdot.org/story/21270301/24/2015 - 11:12am
prh99I am not a fan of QTEs. Toggle joystick to break away from an enemy is ok...01/24/2015 - 12:26am
Goth_Skunk@WonderKarp: *fistbump*01/24/2015 - 12:00am
ZippyDSMleeIts like they took the fiction from soemthing else and tried to impose it on the Turok IP 0-o01/23/2015 - 10:14pm
ZippyDSMleeuhg I mean they did not need the dumb story and needed more unreal crazy combat.01/23/2015 - 10:13pm
 

Be Heard - Contact Your Politician