EA May Auction Madden Cover for Charity, Says Peter Moore

Bloomberg reports that Electronic Arts is considering allowing the highest bidding player to become the cover athlete on its best-selling Madden NFL franchise.

All money received from the winning bidder would go to NFL charity partner the United Way.

The news comes by way of EA Sports president Peter Moore, who told Bloomberg:

I bet you can find 50 players that would say, `I’d pay good money [to be on the cover of Madden]. The league does a lot of work with them to make them realize how lucky they are and a lot of them have come out of poor circumstances and they give back…


Our research tells us we don’t see a huge up-tick or down-tick depending on who’s on the cover — [gamers are] buying Madden.


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  1. 0
    Zevorick says:

    technically they did. They sent out, along with the game, new slipcovers that could be inserted over the old cover. In other words, they gave people the game and the option of picking up a photoshopped image on a piece of photo paper. Kind of sloppy but eh, what can ya do?

  2. 0
    insanejedi says:

    Because Sim Animals really destroys everything right? I guess because of Sim Animals I can’t enjoy the dozens of AAA games they put out. GG, i totally lose because of your arguement.

  3. 0
    insanejedi says:

    EA already has, it’s called releasing good games people like and supporting/publishing games to developers (Dead Space, Bad Company, Rock Band 2, Crysis, Burnout) and also bringing out games and hyping games people seem to want (Mirror’s Edge, Dragon Age, ect.)  . You say Peter Moore is living in a fantasy world, I think you are living in the past where EA 2008 is EA 1998. Most hardcore gamers have moved on from that.

  4. 0
    Zevorick says:

    Wait… if I bid a billion dollars, can I show myself "sport blogging" or does it have to be football? I’d so find a way to bid if I could sit on my arse and be on the cover of Madden with a hot dog in one hand and a bud in the other wearing a wife beater. Classy… 


  5. 0
    Kris says:

    I think it’s kind of funny that they mentioned the choice of player does nothing to boost or lower sales.  That would make it feel a bit less prestigious to me.  Sort of like "Yeah, it doesn’t matter who is on there, it doesn’t make a difference anyway."  Bid on, players!  At least it’s for charity.

  6. 0
    Aliasalpha says:

    He should be IN a game, not responsible for them being made…

    I like the idea, incredibly highly paid sports people giving something back is a great thing.

  7. 0
    DeepThorn says:

    EA has to do something to try to recover their failing reputation because of Spore’s DRM and many other events…  It would be funny if the Madden Curse got the highest bidder, haha.

  8. 0
    nighstalker160 says:

    That would be an interesting idea.  I don’t think you’d run into the problem of a substandard player winning since the players who could bid the highest are probably the top tier.

    I wonder if some would hold off because of the so called "Madden Curse" but then again, its for charity so you’d look pretty cheap.  

    Overall, not a bad way to raise charity money.  Good for EA.

    I’m still not buying Spore though…

  9. 0
    Mnementh2230 says:

    I still find it odd that they’ve got Brett Favre in his Packer’s jersey on the cover, but he doesn’t play for the Packers anymore.


    /Go Green Bay!

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