On Eve of Launch, Fallout 3 Trailer Unexpectedly Yanked

Sites which host game footage were advised by Bethesda yesterday that they must take down any trailers for Fallout 3.

With the highly-anticipated, M-rated game launching today, the move is ill-timed, to say the least. Maximum PC cites an e-mail from Bethesda VP Pete Hines:

In connection with ESRB’s advertising guidelines, you are instructed to remove immediately any of our Fallout 3 trailers from your website, pending further notice.

Meanwhile, Edge Online speculates that a Fallout 3 trailer which shows an adversary’s head exploding in slo-mo, might be at fault.

The ESRB maintains and enforces guidelines for game advertising. The content rating organization has occasionally intervened with game trailers in the past.

 

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28 comments

  1. DeepThorn says:

    Explain please?  You know, so other know what you are talking about exactly…  haha.  I know you are right, but I can’t remember the info behind it.

  2. E. Zachary Knight says:

    Why change it? You are basiaclly doing the same thing but not as user friendly. The only thing wrong with the current system is that Console Manufacturers and Retailers do not recognize all the current ratings.

    E. Zachary Knight
    Oklahoma City Chapter of the ECA
    MySpace Page: http://www.myspace.com/okceca
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    E. Zachary Knight
    Divine Knight Gaming
    Oklahoma Game Development
    Rusty Outlook
    Random Tower
    My Patreon

  3. Bigman-K says:

    I say since we have the First Amendment on our side and the nanny-state can’t regulate or censor games, why not just get rid of the ESRB and age-based rating systems in general. Of course i’m not saying that young children like 8 year olds should be playing ultra-violent games or that there shouldn’t be some sort of content based rating system to warn people and parents if they don’t want their children to play it of the violence, swearing, sexual content, drug use and other for lack of a better term "objectionable content" in the games. Why not bring back the old system they used years ago which rated games on a level of 1 to 4 when it came to violence/sex/foul langauge/drug use/ect. It’s still  usefull and it’s nowhere near as arbitrary as the age-based ESRB ratimng system.

    "No law means no law" – Supreme Court Justice Hugo Black on the First Amendment

  4. Iris says:

    You have the option to turn the music off.   The patriotic theme was part of the radio station you can turn on using your Pipboy (the minotor on the arm that the video shows).   The normal music is usually rather subtle.   I opt to keep the radio turned off, but my husband seems to have a thing for blowing people’s brains out to the sound of patriotic tunes…

  5. Blu300 says:

    The music drove me mad. If it’s like that in the full game, then it would most likely reduce me to tears…

  6. shady8x says:

    Russia – Starforce

    Everywhere else – Securom, just like spore’s but without the activations…

    A few threads on bethesda’s own forums…

    http://www.bethsoft.com/bgsforums/index.php?showtopic=892618&hl=

    http://www.bethsoft.com/bgsforums/index.php?showtopic=892592&hl=

    http://www.bethsoft.com/bgsforums/index.php?showtopic=892863&hl=

    http://www.bethsoft.com/bgsforums/index.php?showtopic=893123&hl=

    If you register then you can find a few hundred more with the search…

    It is already getting one star reviews on amazon for the drm…

     

    I think someone should sue Beth for false advertising… and for spreading malware…

     

     

  7. DeepThorn says:

    I second the link request.

    This will result in one thing if true.  Spore DRM affect on Fallout 3.  AKA massive pirating that will equally at least 1/3 of total gamers playing it have pirated the game.  With Fallout 3 slipping into the trade routes of the pirates 3 weeks before release, they better not be stupid enough to screw them selves out of that much money.

  8. Father Time says:

    "Such as you cannot show boobies in advertisment even if it is for porn."

    Not from the ads I … happened to have been looking at … a long time ago.

    —————————————————-

    "What for you bury me in the cold cold ground?" – Tasmanian devil

  9. DeepThorn says:

    To your edit:

    And that is why I prefer other countries.  If we didnt make a big fuss about boobs, it wouldn’t be a big deal…  Just like cursing, if no one makes a big deal about when a child cusses, then the child is less likely to cuss.  I am okay with boobs in my commercials, but not sex.  Boobs just are not a big deal to me, the lower parts are the ones that cause more explanation to the kiddies than I am willing to give, and I can see why they should be censored.  Boobs are just boobs though, everyone sees them even if they are covered up, and it is were babies get milk of the mother chooses to do so…

    Wait, I am getting off topic, sorry.

  10. E. Zachary Knight says:

    Consider the publishers have the deal with the ESRB, They have the deal with the marketing department or agency and the websites who run the ads. The ESRB ca ntell the publisher, "Your ad violates our contract. Pull it or face the contractural consequences." The Publisher then goes to their marketing department, Fix the ad and get it removed from our advertising partners. The marketing departement then contacts the websites hosting the bad ad.

    If the website won’t change the ad upon request, they will lose an advertising partner and money. So they have nothing to gain by keeping the ad and a lot to lose.

    EDIT: You also have to take into account current advertising laws. Most of which state that adult material must be advertised in a manner that does not offend. Such as you cannot show boobies in advertisment even if it is for porn.

    E. Zachary Knight
    Oklahoma City Chapter of the ECA
    MySpace Page: http://www.myspace.com/okceca
    Facebook Page: http://www.facebook.com/profile.php?id=1325674091


    E. Zachary Knight
    Divine Knight Gaming
    Oklahoma Game Development
    Rusty Outlook
    Random Tower
    My Patreon

  11. DeepThorn says:

    So ECA needs to come up with its own rating system….  I will do it, as long as the pay takes care of my bills.

  12. Nekowolf says:

    Wait, so is it pulling ads off from sites? But do the sites have to comply? I mean, the ESRB doesn’t have control over the companies or whoever who runs the sites. Or is it if they don’t, Bethesda could turn around and file lawsuit against those companies? I’m a little confused as how the ESRB essentially pushes ads off of websites. I don’t know very much about law, so yeah.

  13. Nekowolf says:

    If that’s the case, then the ESRB just won’t rate the game. Then it’d never see the light of day on most shelves; it’d only be found in small business and online.

  14. Cattleprod says:

    False advertising, classy. Is there anything on the box or anywhere else that notes the inclusion of DRM before you install?

  15. Overcast says:

    Interesting. I’ve been waiting for this game a long time. I played Fallout 1 and Fallout 2 many times. I hated Fallout Tactics, I consider it the worst game purchase I ever made. Well, almost. I played it for 15 minutes and uninstalled it. Ended up giving it away.

    But between the DRM and PC-ness, I think I might just skip it.

    So I guess after it installs 15 forms of DRM, I get to sit around signing Kum-bay-ah, eating cookies and drinking milk in ‘Fallout’, huh?

    Maybe this will spark the mod community more for the old game, I hope.

    I’m not even sure I’m willing to try Fallout 3.

  16. shady8x says:

    You might want to report on the fact that Fallout 3 launched with STARFORCE and SECUROM versions despite the developers caliming that they would only have a cd check…

     

    Hmm I wonder if modding will even be possible now?

  17. E. Zachary Knight says:

    Its called contractural law. Bethesda signed a contract that basically says the ESRB will give them a rating and allow them to use that rating in sales and promotion of the game as long as Bethesda follows guidelines outlined in the contract.

    If Bethesda does not comply with the terms of the contract, the ESRB is allowed to seek restitution and damages for the infringement.

    E. Zachary Knight
    Oklahoma City Chapter of the ECA
    MySpace Page: http://www.myspace.com/okceca
    Facebook Page: http://www.facebook.com/profile.php?id=1325674091


    E. Zachary Knight
    Divine Knight Gaming
    Oklahoma Game Development
    Rusty Outlook
    Random Tower
    My Patreon

  18. eston says:

    And again I’m left wondering why a voluntary game ratings board has any authority whatsoever over the content of promotional material…

  19. shady8x says:

    Well it only installs one type of DRM but it is not known which version of the game has which type of malware…

    There should be a law prohibiting sales unless type of DRM is clearly labeled…

    oh yes, in countries where starforce is illegal, they are probably selling the securom version…

  20. GRIZZAM PRIME says:

    Man, f-ck Fallout 3, I want me some GEARS OF WAR 2!

     

    -Remember kids, personal responsibility is for losers! -The Buck Stops Here. -Thou Shall Not Teamkill, Asshole.

  21. Christian Astrup says:

    Yankee Doodle went to town

    A’riding on a mutant

    Stuck some morphine in his hat

    And said "At least it’s dormant."

    Yankee Doodle keep it up

    Yankee Doodle dandy

    Mind the wasteland and the gibs

    And with the nukes be handy

  22. Spartan says:

    They will all end up on YouTube now.

    ——————————————-

    "The most difficult pain a man can suffer is to have knowledge of much and power over little" – Herodotus

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