Game consoles may be full of noxious stuff, but game packaging is green, baby.
At least, that’s the word from the Entertainment Merchants Association, the trade group which represents hundreds of video game and DVD retailers.
In partnership with the Content Delivery and Storage Association, the EMA has just released the results of a study into what consumers do with game and DVD packaging. Conducted by the NPD Group, the research makes games seem environmentally friendly:
- Rather than discarding video game and DVD packaging, consumers overwhelmingly store their video games and DVDs in their original cases
- when consumers no longer want to keep a game or DVD, they rarely throw it away or recycle it
- 45 % of DVD owners give the title to someone else, as will 24 % of game owners
- 54% of game owners will trade it in or sell it; the trade/sell rate is 27 % for DVDs
- 89% of DVD owners and 88 % of game owners store their DVDs and games in their original cases
- only 6% of DVD owners and 5% of video game owners throw away or recycle the cases.
Of the results, EMA CEO Bo Andersen commented:
In packaged home entertainment, consumers view the packaging cases as part of the product and not something to be tossed. The cases provide product protection, allow easy title identification, and carry the artwork that is integral to the consumer’s association with the title.
GP: An interesting and obvious conclusion is that trading in used games is not only good for consumers, it’s good for the environment. Now, about that landfill full of E.T. cartridges…
So, GP readers, what do you do with your old games?