Bogost: Campaign-sponsored Games are Down from 2004 Election

October 30, 2008 -

In his Gamasutra column, Georgia Tech prof Ian Bogost writes of the decline of the officially-sponsored campaign video game:

The 2004 election cycle saw the birth and quick rise of the official political video game... It was easy to get public attention around such work, and indeed one of the benefits of campaign games revolved around their press-worthiness. By the final weeks of the last election cycle, all signals suggested that campaign games were here to stay.

But, as Bogost notes, only the McCain campaign's dreary Pork Invaders emerged in the 2008 presidential election season. There were, however, a plethora of unofficial games, as tracked by GamePolitics. Bogost, who has designed political games himself, does not regard them highly:

Unofficial political games also made few innovations this year. The largest crop of them are game-like gags about Sarah Palin, from the almost-topical Polar Palin to the toy-like Palin as President to the wildlife sendup Hunting with Palin to a series of Palin chatterbots to the inevitable whack-a-mole clone Puck Palin.

We'll have to take issue with Bogost's head count of commercial games with political themes. While he does mention The Political Machine 2008 and the very forgettable Hail to the Chimp, he seems to miss Democracy and President Forever.

If politically themed games are indeed dwindling, why is that happening? Bogost suggests that campaigns are turning to other online resources:

There are reasons games have grown slowly compared to other technologies for political outreach. The most important one is also the most obvious: since 2004, online video and social networks have become the big thing, as blogs were four years ago...

 

Online video became the political totem of 2008, from James Kotecki's dorm room interviews to CNN's YouTube debates. At the same time, the massive growth in social network subscriptions made social connectivity a secondary focus for campaign innovation, especially since Facebook opened its pages beyond the campus in 2006.


Comments

Re: Bogost: Campaign-sponsored Games are Down from 2004 Election

Frogboy should be happy his TPM is taken seriously by professors now. For anyone interested the official site is www.politicalmachine.com. There is also a free version for people to try.

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Neo_DrKefkawith a neutral party Moderating it. I've been waiting a long time for a GamerGate to happen but now all I want is the healing to start. Weird huh? Gamers don't need to be attacking gamers we should all be on the same side10/24/2014 - 12:39am
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Matthew Wilsonthe wiiu will support up to 8 gc controllers http://www.smashbros.com/us/howto/entry10.html10/23/2014 - 7:50pm
quiknkoldmewtwo is a timed free exclusive. you can purchase him if you dont have both.10/23/2014 - 7:15pm
Neo_DrKefka@Monte A month and a half ago we had a lot of streams about solutions now all the streams are KingofPol styled rants about getting drunk. All Gamergate is about to many is for people to use the movement to jump start careers.10/23/2014 - 7:12pm
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TechnogeekYou would also think that if GG gave a shit about journalistic ethics, Game Informer would have been the very first line of their boycott list.10/23/2014 - 5:32pm
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