Turnabout, as they say, is fair play.
While Electronic Arts spent the better part of 2008 in a futile bid to acquire Grand Theft Auto publisher Take-Two Interactive, the Wall Street Journal suggests that EA itself has the makings of a tasty takeover morsel.
In a bold call in Saturday’s Heard On The Street column, the Wall Street Journal proposed that Disney (DIS) ought to buy Electronic Arts (ERTS). The piece note that the timing is right, after a significant earnings miss last week knocked down the video game publisher’s stock 18% on Friday. The piece concludes that “Disney would be gutsy to step up during the current economic uncertainty. But it might be better than waiting for better times and paying top dollar.”
…EA does have a lucrative sports franchise that includes the Madden football games; Disney owns ESPN. It’s an interesting theory. But I would note that it appears simply to be a theory, not something that the Journal believes is happening right now.