Like millions of other WoW fans, I eagerly awaited last week’s release of the Wrath of the Lich King WoW expansion. But this one should perhaps be named Wrath of the Server Queue, instead. Players attempting to log on at the most popular times may find themselves queued for up to two hours.
On the Mal’Ganis server, this has happened to me several times already, and Lich King has been out for less than a week. Judging from posts on the official WoW forum, many other players are frustrated by this turn of events as well. The queues are particularly annoying given that, in addition to the expansion’s $39.99 price tag, gamers are paying a $15 per month subscription fee for their accounts.
Most Lich King buyers certainly expected to play, not wait in line, for their money.
The release of the much-anticipated WoW expansion has undoubtedly led to the reactivation of numerous dormant WoW accounts (like mine), but Blizzard needs to adapt to the influx and make adequate server provisions. Yes, they have offered some limited options to transfer one’s character to a less populated server for free (normally this service costs $25), but it’s not enough to deal with the crush of would-be adventurers.
Blizzard is raking in the greenbacks, as they deserve to for fine products like WoW and Lich King. But consumers deserve to play when they want.
Blizzard needs to fix this.