Supporter Looks Back at the Success of Obama's ARG

November 18, 2008 -

Gene Koo of TechPresident describes his experience with the reality game play of campaign site/ARG My.BarackObama.com:

It featured minimal graphics, no sound effects, and deeply flawed gameplay. Yet one of the most important game titles of 2008 was played by thousands and helped change the face of American politics...

MyBO awarded Obama supporters with points for taking real-world actions that would likely help the candidate win the primaries and the general election: making phone calls to voters, hosting gatherings, and donating money... MyBO was the first serious ARG deployed by a political campaign...

 

For most supporters, the points likely functioned as a curiosity. Still, the point system helped signal what kinds of activities really mattered, and it probably had something to do with the over 200,000 events hosted and 27,000 groups created on MyBO – an impressive number even after you discount some set of bogus ones put on to game the system...


Comments

Re: Supporter Looks Back at the Success of Obama's ARG

I like how they abbreviate the game as MyBO. Did degree sponsor its development?

Re: Supporter Looks Back at the Success of Obama's ARG

Is there a meaning for, "ARG", that I'm not aware of?  The only meaning I know for it is, "Alternate Reality Game", and there's nothing "alternate reality" about this, unless you're really stretching the term.  It's more like Folding@Home meets viral marketing meets cold-call fundraising.

By the definition of ARG used here, several training supplement companies have been running ARGs for years by allowing amateur athletes to earn credits and products as rewards for attracting customers.  Conversely, by my definition, an ARG is a set of unfolding, dramatic circumstances that people can participate in, but that has no bearing on actual reality.

Edit:  OK, so the author of the article is altering it to "augmented reality game" because he's apparently a bit of a kook.  That term doesn't even make any sense.

Re: Supporter Looks Back at the Success of Obama's ARG

I've always heard it as "augmented" reality game.  Never heard it as alternate.  Makes more sense that way anyway, in that its like an add-on to reality, as opposed to be another one entirely.

Re: Supporter Looks Back at the Success of Obama's ARG

I just thought 'ARG' was the sound you made when you found out they'd installed an explorer bar without bothering to tell you ;)

Re: Supporter Looks Back at the Success of Obama's ARG

 Hmmm, perhaps this is why Barack won; he is a man of the people and their medium.

Re: Supporter Looks Back at the Success of Obama's ARG

I'd be surprised if he wasn't.

------------------------------------------------------------------------------

"Game on, brothers and sisters." -Leet Gamer Jargon

-----------------------------



"A Chrono Trigger is anything that unleashes its will or desire to change history!" -Gaspar

Re: Supporter Looks Back at the Success of Obama's ARG


Impressive...

---
Nido Web Flash Tutorials AS2 and AS3 Tutorials for anyone interested.
How to set Xbox 360 Parental Controls

Nido Web Flash Tutorials AS2 and AS3 Tutorials for anyone interested.
How to set Xbox 360 Parental Controls

Re: Supporter Looks Back at the Success of Obama's ARG

That's actually quite impressive. See, this is the future of campaigning folks. I'd love to see republicans and even independents get this sort of thing going too.

 
Forgot your password?
Username :
Password :

Shout box

You're not permitted to post shouts.
Andrew EisenAnd again, you keep saying "accountable." What exactly does that mean? How is Gamasutra not accounting for the editorial it published?07/28/2015 - 11:47pm
Andrew EisenMatt - I disagree with your 9:12 and 9:16 comment. There are myriad ways to address content you don't like. And they're far easier to execute in the online space.07/28/2015 - 11:47pm
Andrew EisenMatt - Banning in the legal sense? Not that I'm aware but there have certainly been groups of gamers who have worked towards getting content they don't like removed.07/28/2015 - 11:45pm
DanJAlexander's editorial was and continues to be grossly misrepresented by her opponents. And if you don't like a site, you stop reading it - same as not watching a tv show. They get your first click, but not your second.07/28/2015 - 11:40pm
TechnogeekYes, because actively trying to convince advertisers to influence the editorial content of media is a perfectly acceptable thing to do, especially for a movement that's ostensibly about journalistic ethics.07/28/2015 - 11:02pm
Mattsworknameanother07/28/2015 - 9:16pm
Mattsworknameyou HAVE TO click on it. So they get the click revenue weather you like what it says or not. as such, the targeting of advertisers most likely seemed like a good course of action to those who wanted to hold those media groups accountable for one reason07/28/2015 - 9:16pm
MattsworknameBut, when you look at online media, it's completely different, with far more options, but far few ways to address issues that the consumers may have. In tv, you don't like what they show, you don't watch. But in order to see if you like something online07/28/2015 - 9:12pm
MattsworknameIn tv, and radio, ratings are how it works. your ratings determine how well you do and how much money you an charge.07/28/2015 - 9:02pm
Mattsworknameexpect to do so without someone wanting to hold you to task for it07/28/2015 - 9:00pm
MattsworknameMecha: I don't think anyone was asking for Editoral changes, what they wanted was to show those media groups that if they were gonna bash there own audiance, the audiance was not gonna take it sitting down. you can write what you want, but you can't07/28/2015 - 8:56pm
MattsworknameAndrew, Im asking as a practical question, Have gamers, as a group, ever asked for a game, or other item, to be banned. Im trying to see if theres any cases anyone else remembers cause I cant find or remember any.07/28/2015 - 8:55pm
Andrew EisenAs mentioned, Gamasutra isn't a gaming site, it's a game industry site. I don't feel it's changed its focus at all. Also, I don't get the sense that the majority of the people who took issue with that one opinion piece were regular readers anyway.07/28/2015 - 8:43pm
MattsworknameDitto kotaku, Gawker, VOX, Polygon, ETC07/28/2015 - 8:41pm
MechaTama31So, between pulling a game from one chain of stores, and forcing editorial changes to a media source, only one of them strikes you as being on the edge of censorship, and it's the game one?07/28/2015 - 8:41pm
Andrew EisenHave gamers ever tried to ban a product? Can you be more specific? I'm not clear what you're getting at.07/28/2015 - 8:41pm
Mattsworknamethey should have expected some kind of blow back. But I didn't participate in that specific action07/28/2015 - 8:41pm
MattsworknameAndrew Youd have to ask others about that, I actualyl didn't have much beef with them till last year, so I can't speak to there history. I simply feel that gamesutra chose politics over gaming and chose to make enimies of it's prime audiance. For that,07/28/2015 - 8:40pm
Andrew EisenI'm still not clear on how Gamasutra was lacking in accountability or what it was lacking in accountability for.07/28/2015 - 8:38pm
MattsworknameAndrew: You and I agree on most of that. I don't diagree that there should ahve been other actions taken. Now, I do want to point something out, casue Im not sure if it's happened. Have gamers ever tried to have a product banned?07/28/2015 - 8:37pm
 

Be Heard - Contact Your Politician