Supporter Looks Back at the Success of Obama's ARG

November 18, 2008 -

Gene Koo of TechPresident describes his experience with the reality game play of campaign site/ARG My.BarackObama.com:

It featured minimal graphics, no sound effects, and deeply flawed gameplay. Yet one of the most important game titles of 2008 was played by thousands and helped change the face of American politics...

MyBO awarded Obama supporters with points for taking real-world actions that would likely help the candidate win the primaries and the general election: making phone calls to voters, hosting gatherings, and donating money... MyBO was the first serious ARG deployed by a political campaign...

 

For most supporters, the points likely functioned as a curiosity. Still, the point system helped signal what kinds of activities really mattered, and it probably had something to do with the over 200,000 events hosted and 27,000 groups created on MyBO – an impressive number even after you discount some set of bogus ones put on to game the system...


Comments

Re: Supporter Looks Back at the Success of Obama's ARG

I like how they abbreviate the game as MyBO. Did degree sponsor its development?

Re: Supporter Looks Back at the Success of Obama's ARG

Is there a meaning for, "ARG", that I'm not aware of?  The only meaning I know for it is, "Alternate Reality Game", and there's nothing "alternate reality" about this, unless you're really stretching the term.  It's more like Folding@Home meets viral marketing meets cold-call fundraising.

By the definition of ARG used here, several training supplement companies have been running ARGs for years by allowing amateur athletes to earn credits and products as rewards for attracting customers.  Conversely, by my definition, an ARG is a set of unfolding, dramatic circumstances that people can participate in, but that has no bearing on actual reality.

Edit:  OK, so the author of the article is altering it to "augmented reality game" because he's apparently a bit of a kook.  That term doesn't even make any sense.

Re: Supporter Looks Back at the Success of Obama's ARG

I've always heard it as "augmented" reality game.  Never heard it as alternate.  Makes more sense that way anyway, in that its like an add-on to reality, as opposed to be another one entirely.

Re: Supporter Looks Back at the Success of Obama's ARG

I just thought 'ARG' was the sound you made when you found out they'd installed an explorer bar without bothering to tell you ;)

Re: Supporter Looks Back at the Success of Obama's ARG

 Hmmm, perhaps this is why Barack won; he is a man of the people and their medium.

Re: Supporter Looks Back at the Success of Obama's ARG

I'd be surprised if he wasn't.

------------------------------------------------------------------------------

"Game on, brothers and sisters." -Leet Gamer Jargon

-----------------------------



"A Chrono Trigger is anything that unleashes its will or desire to change history!" -Gaspar

Re: Supporter Looks Back at the Success of Obama's ARG


Impressive...

---
Nido Web Flash Tutorials AS2 and AS3 Tutorials for anyone interested.
How to set Xbox 360 Parental Controls

Nido Web Flash Tutorials AS2 and AS3 Tutorials for anyone interested.
How to set Xbox 360 Parental Controls

Re: Supporter Looks Back at the Success of Obama's ARG

That's actually quite impressive. See, this is the future of campaigning folks. I'd love to see republicans and even independents get this sort of thing going too.

 
Forgot your password?
Username :
Password :

Shout box

You're not permitted to post shouts.
Andrew EisenHaven't read it yet. I'm sharing this because I love the header image. http://nymag.com/scienceofus/2014/10/gamergate-should-stop-lying-to-itself.html10/21/2014 - 3:39pm
james_fudgeYou are one of us, you're a GPer, not a GGer :)10/21/2014 - 2:27pm
james_fudgeNeo_DrKefka: half of them don't know who that is, so no worries :)10/21/2014 - 2:27pm
Andrew EisenUpdate to the Paranautical Activity story. Dev leaves the studio. http://codeavarice.com/post/100592709238/mike-is-leaving-code-avarice10/21/2014 - 1:52pm
quiknkoldI'm sure you are, Andrew10/21/2014 - 1:44pm
Andrew EisenNintendo announced the Link amiibo is compatible with Hyrule Warriors. No idea how Nintendo expects anyone to give a toss if it don't tell us what it does. Then again, maybe I'm just being curmudgeonly.10/21/2014 - 1:25pm
Neo_DrKefkaSo Gamergate compared me to leftist Saul Alnsky....ME off all the people10/21/2014 - 1:16pm
IanCWell.... quite.10/21/2014 - 1:10pm
Andrew EisenWell of course. Girls don't buy figurines and guys don't buy figurines of girls. And no, the girls that buy figurines and the guys that buy figurines of girls don't count. The money belongs on the table, thank you very much!10/21/2014 - 12:43pm
IanCI have 3 of the Disney Infinity figures even though i don't have the game (Rapunzel from Tangled, and Anna & Elsa from Frozen, purely because its the only way to get figures from those two films)10/21/2014 - 12:23pm
Andrew EisenGlad you said "Pokemon." That's the first time I've seen anyone use that abbreviation.10/21/2014 - 12:14pm
MaskedPixelanteGot my demo key for ORAS, hope I get some awesome Pokemon to bring over.10/21/2014 - 12:08pm
E. Zachary KnightNot owning a WiiU helps too.10/21/2014 - 11:39am
E. Zachary KnightI have avoided Skylanders and Disney Infinity so far, so I don't see how Amiibos will get me in their grasp.10/21/2014 - 11:39am
Andrew EisenYes, GamerGate has a lot of fair-weather friends.10/21/2014 - 11:25am
Neo_DrKefkaI'm disheartened we have a group of people in Gamergate such as The Ralph Retort that is using Gamergate to prop themselves up but they are acting just like those they are fighting against. Only gaming site coming out of gamergate that worthy is TechRaptr10/21/2014 - 11:17am
Andrew EisenNot I. I'm not interested in desktop tchotchkes. Don't know what they do in Captain Toad (a game I'll actually be picking up) but I'm not impressed by what they do in Smash Bros.10/21/2014 - 11:10am
quiknkoldso in a change of subject to something much lighter, who here is getting the Amiibos? I have 4 preordered.10/21/2014 - 7:02am
TechnogeekFor a change of pace, here's a story about death threats aimed at games industry employees via Twitter that has nothing whatsoever to do with Gamergate: http://kotaku.com/indie-dev-threatens-gabe-newell-has-game-removed-from-164867886910/21/2014 - 4:38am
MechaCrashThey aren't being held accountable because *this is what GamerGate is really about.* Hatred and harassment under a thin veneer of concern for ethics; it's a rotten movement right down to the core. Related: http://tinyurl.com/o5mamgn10/21/2014 - 1:53am
 

Be Heard - Contact Your Politician