Supporter Looks Back at the Success of Obama's ARG

November 18, 2008 -

Gene Koo of TechPresident describes his experience with the reality game play of campaign site/ARG My.BarackObama.com:

It featured minimal graphics, no sound effects, and deeply flawed gameplay. Yet one of the most important game titles of 2008 was played by thousands and helped change the face of American politics...

MyBO awarded Obama supporters with points for taking real-world actions that would likely help the candidate win the primaries and the general election: making phone calls to voters, hosting gatherings, and donating money... MyBO was the first serious ARG deployed by a political campaign...

 

For most supporters, the points likely functioned as a curiosity. Still, the point system helped signal what kinds of activities really mattered, and it probably had something to do with the over 200,000 events hosted and 27,000 groups created on MyBO – an impressive number even after you discount some set of bogus ones put on to game the system...


Comments

Re: Supporter Looks Back at the Success of Obama's ARG

I like how they abbreviate the game as MyBO. Did degree sponsor its development?

Re: Supporter Looks Back at the Success of Obama's ARG

Is there a meaning for, "ARG", that I'm not aware of?  The only meaning I know for it is, "Alternate Reality Game", and there's nothing "alternate reality" about this, unless you're really stretching the term.  It's more like Folding@Home meets viral marketing meets cold-call fundraising.

By the definition of ARG used here, several training supplement companies have been running ARGs for years by allowing amateur athletes to earn credits and products as rewards for attracting customers.  Conversely, by my definition, an ARG is a set of unfolding, dramatic circumstances that people can participate in, but that has no bearing on actual reality.

Edit:  OK, so the author of the article is altering it to "augmented reality game" because he's apparently a bit of a kook.  That term doesn't even make any sense.

Re: Supporter Looks Back at the Success of Obama's ARG

I've always heard it as "augmented" reality game.  Never heard it as alternate.  Makes more sense that way anyway, in that its like an add-on to reality, as opposed to be another one entirely.

Re: Supporter Looks Back at the Success of Obama's ARG

I just thought 'ARG' was the sound you made when you found out they'd installed an explorer bar without bothering to tell you ;)

Re: Supporter Looks Back at the Success of Obama's ARG

 Hmmm, perhaps this is why Barack won; he is a man of the people and their medium.

Re: Supporter Looks Back at the Success of Obama's ARG

I'd be surprised if he wasn't.

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Re: Supporter Looks Back at the Success of Obama's ARG


Impressive...

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Re: Supporter Looks Back at the Success of Obama's ARG

That's actually quite impressive. See, this is the future of campaigning folks. I'd love to see republicans and even independents get this sort of thing going too.

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james_fudgeI'll be watching the Facebook page09/01/2015 - 10:14am
james_fudgethe site maybe up right now, but we're not updating until we're at the new location.09/01/2015 - 10:13am
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Mattsworknamehttps://www.youtube.com/watch?v=T-Vx4_prmvo09/01/2015 - 3:18am
MattsworknameTotal bisquit talkes about why teh Deus X pre order systems is garbage.09/01/2015 - 3:18am
MechaTama31Infophile: Kind of like how you're criticizing these theoretical reactions before you've even read any? ;)09/01/2015 - 12:44am
PHX CorpI'll probaly Start the stream around 8PM Eastern08/31/2015 - 10:09pm
PHX CorpOk, see you guys Tomorrow on the GP Facebook Page, I'll be steaming either the first 2 megaman games(Through Megaman Legacy Collection) or Rare Replay as the first game on My twitch.tv page tomorrow While we wait for GP to Come back up later this week08/31/2015 - 10:01pm
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james_fudgeSee you all on the other side! Find me on Twitter :)08/31/2015 - 9:51pm
james_fudgeAllright, i'll mention this on the GP facebook page08/31/2015 - 9:49pm
PHX Corpand now it's ready to go for everyone08/31/2015 - 9:35pm
PHX Corpok, done http://www.twitch.tv/trustygemtwitch I have to put on one more finishing touch and it is ready to go08/31/2015 - 9:19pm
Andrew EisenFeel free to leave us suggestions on Facebook or Twitter too. We're going to be busy but we'll try our best to keep an eye on 'em.08/31/2015 - 8:59pm
Andrew EisenIt's an interesting idea though. If we do anything, we probably won't know until after the site goes offline so keep an eye on GP social media for announcements.08/31/2015 - 8:59pm
Andrew EisenYeah, we could use my Twitch chat box too. There's always IRC but we don't currently have a GamePolitics channel.08/31/2015 - 8:57pm
Goth_SkunkThough I think the limit is 9 at a time in the hangout, so anyone who can't get in would be stuck out in the 'on air' portion.08/31/2015 - 8:57pm
Andrew EisenFor the show, I'd like the chat open to anyone who wants to watch.08/31/2015 - 8:55pm
PHX CorpI could Set Up a Temporary chatroom on My twitch.TV page while GP is busy updating the site(since I'll be Fighting Megaman Legacy Collection on Xbox one)08/31/2015 - 8:54pm
Goth_SkunkI don't see a problem with inviting viewers. It's not like I'm advocating this to be an open forum, just something specific to GP members.08/31/2015 - 8:53pm

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