Supporter Looks Back at the Success of Obama’s ARG

Gene Koo of TechPresident describes his experience with the reality game play of campaign site/ARG My.BarackObama.com:

It featured minimal graphics, no sound effects, and deeply flawed gameplay. Yet one of the most important game titles of 2008 was played by thousands and helped change the face of American politics…

MyBO awarded Obama supporters with points for taking real-world actions that would likely help the candidate win the primaries and the general election: making phone calls to voters, hosting gatherings, and donating money… MyBO was the first serious ARG deployed by a political campaign…

 

For most supporters, the points likely functioned as a curiosity. Still, the point system helped signal what kinds of activities really mattered, and it probably had something to do with the over 200,000 events hosted and 27,000 groups created on MyBO – an impressive number even after you discount some set of bogus ones put on to game the system…

Tweet about this on TwitterShare on FacebookShare on Google+Share on RedditEmail this to someone

Comments are closed.