In an op-ed published at 1up, Michael Gallagher, CEO of game publishers trade group the Entertainment Software Association, frames the recent presidential election as "a historic time for America and the computer and video game community."
Recapping many of the campaign-related game developments (Obama’s XBL ads, McCain’s Pork Invaders game), Gallagher writes:
The campaign produced a milestone of its own in the use of our technologies to engage and communicate with voters.
For the first time, American gamers and the entertainment software industry played an active role in the political process…
With the U.S. recession deepening, Gallagher also cites the benefits that the game industry provides to the U.S. economy and lays out the ESAS’s agenda going forward:
- working closely with all levels of government
- preserving the First Amendment rights of gamers
- supporting parental education efforts around video game ratings
- protecting our industry’s intellectual property
- leveraging broadband to increase the connected experience
- working to improve our industry’s contributions to the economy
- supporting state-level tax incentive legislation
Gallagher concludes with:
We look forward to working with the Obama administration, the new Congress and state leaders around the country and ensuring that America’s governments recognize the positive effects of the computer and video game industry.
UPDATE: For more of Gallagher’s thoughts, see GameStop’s interview.