As part of his leadership role with the ECA, Hal does quite a few interviews, but this one with CG’s James Fudge is probably the most in-depth yet. Here are some of Hal’s thoughts:
On game publisher group the ESA’s new (in 2008) practice of making campaign donations:
The [ESA] represents the rights of game publishing companies and as such has a duty to do what it can to influence legislators by lobbying. I know that starting up a PAC (Political Action Committee) was a decision that they grappled with for over a decade… PACs can be effective tools, but yes, you do run the risk – nowadays – that the ends may not justify the means…
On game ratings and whether the industry does enough to keep mature-themed games away from minors:
I’ve been a fan of ESRB for quite some time. Of all of the ratings systems… it really is the most comprehensive and valuable… That said, there’s always room for improvement. Perhaps ESRB having more independence from the ESA would be one great step. Another might be to work more closely with us… which we’re working on…
I do [think the industry is well at keeping M-rated games away from minors]…
On supposed tensions between the ESA (publishers group) and the ECA (consumers group):
We should be clear that the ESA represents the rights of game publishing companies, not gamers… It’s a trade association that looks after the interests of their member corporations… That said, much of the legislative work that the ESA has done over the years, with regard to First Amendment in particular, has benefitted the sector as a whole – gamers included.
As Mike Gallagher (ESA president) and I have discussed several times, the vast majority of the time ESA and ECA are on the same page… but there are clearly other times where our interests are necessarily divergent. Inherently, Mike’s issues will sometimes be in opposition to the best interests of consumers solely because they’re in the best interests of publishing companies…
On frequent game violence critic Sen. Joe Lieberman (I-CT):
Joe Lieberman has been largely misunderstood and painted with a very broad brush in my opinion. While I haven’t agreed with much of what he has said in the past, he alone among legislators was responsible for effecting non-legislative change in our business and did it with a lot of class, I might add.
Again, back when I was running [game retailers group] IEMA, I received a call from one of his staff inviting me to his office in Hartford. We had a frank meeting in which he requested that game retailers begin carding for the sale of mature-rated games in much the same way that movie theatre owners were doing, via self-regulatory efforts, with R-rated movies. The IEMA retailers… met the challenge head-on and reacted quickly and efficiently – changing the way in which games were sold, forever.
On game rentals and used game trade-ins by consumers, which some publishers and developers would like to see ended:
I understand the concerns that developer friends of mine have about not getting a second bite of the apple… In the movie business, they produce a theatrical version and then DVD, Blu-ray, Video on Demand (VoD), PSP and pay-per-view versions…
[Game biz types] see rental and used as businesses in which they don’t get to participate. And while I understand and appreciate their perspective… I’m still not convinced that rental and used are bad for the sector. We’ve witnessed how rental has provided a low-cost venue for people to try before you buy; same for used…
On the U.S. Supreme Court and its potential impact on video games:
Well, [a change in the balance of the court] will most definitely present a problem for the industry, but not necessarily consumers. The more conservative judges are also the ones that tend to side with intellectual property owners over consumers, for instance. Tech policy is in for a major shift from the right to the left in my opinion, and that would be very good for consumers, but quite disconcerting for the IP-concerned trade associations (MPAA, RIAA and ESA).
We’ve also heard that the conservative judges would be more likely to be open to anti-games/gamer bills, so a shift to the more liberal side would be good for both the trade and consumers in that regard.
Hal also points interested gamers to a detailed listing of ECA’s position statements.
FULL DISCLOSURE DEPT: The ECA is the parent company of GamePolitics.