Pharmaceutical manufacturer Pfizer has pulled out of plans to continue running Viva Cruiser, an advergame designed to promote the company's popular erectile dysfunction drug, Viagra.
According to Multinational Monitor, the Food & Drug Administration (FDA) nixed Pfizer's online game which had been appearing on Forbes.com. Viva Cruiser was quietly withdrawn in September:
The video game was pulled shortly after Pfizer removed a video ad from CNN.com, which aired without required warning messages. “The video is misleading because it makes representations and suggestions about the use of Viagra … but fails to disclose any risk information for the drug,” the FDA wrote in its warning letter to Pfizer.
Pharma Industry describes the gameplay aspects of the now-flaccid Viva Cruiser:
Players are instructed, “You’re about to take your partner on a romantic getaway. Pick up a few things on the way.” Players must then guide a motorcycle rider down a desert road picking up gifts for a date and avoiding orange hazard cones. The gifts include roses, scented candles, gift boxes — and of course little, blue, diamond-shaped pills.
As the game progresses, players get points for running over gifts and are penalized for hitting the orange cones. As a stopwatch counts down the available gametime, Pfizer’s “Viva Viagra” theme song can be heard in the background...
(The game isn’t likely to threaten Grand Theft Auto. In only three attempts, I doubled my points from an initially disappointing 27 to a more robust 47.)
Comments
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Re: Viagra Video Game Yields to Stiff Opposition from FDA
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Re: Viagra Video Game Yields to Stiff Opposition from FDA
--- Official Protector of Videoland!
Re: Viagra Video Game Yields to Stiff Opposition from FDA
somewhere out there on the internet is a tranny version of that light switch, I'm just too afraid to look for it
岩「…Where do masochists go when they die?」
岩「…」
Re: Viagra Video Game Yields to Stiff Opposition from FDA
Talk about a turn on...
Re: Viagra Video Game Yields to Stiff Opposition from FDA
LOL
Re: Viagra Video Game Yields to Stiff Opposition from FDA
Re: Viagra Video Game Yields to Stiff Opposition from FDA
at the thread
United we Stand, Divided we fall.
Re: Viagra Video Game Yields to Stiff Opposition from FDA
So let me see if I get the situation straight.
They took a video game, which is designed to give the player pleasure, and mixed it with Viagra. The resulting combination would hopefully increase the size of their 'sales figures' however the FDA was worried about the kind of action they were getting out of the thing and made them shut it down. I wonder if it reached it's climax or if it just made a big mess.
If the only they made a fishing game then it wouldn't be as hard to add innuendo to it.
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"What for you bury me in the cold cold ground?" - Tasmanian devil
Re: Viagra Video Game Yields to Stiff Opposition from FDA
The difficulty levels are:
Flaccid, Firm, and Viagratastic!
Re: Viagra Video Game Yields to Stiff Opposition from FDA
Re: Viagra Video Game Yields to Stiff Opposition from FDA
I'd hate to see the multiplayer version of this game...
Re: Viagra Video Game Yields to Stiff Opposition from FDA
I assume that after you play more than 4 hours, you have to consult your doctor...
Re: Viagra Video Game Yields to Stiff Opposition from FDA
Gee, the FDA really took the piss on this one.
---
The Mammon Industry
Fangamer
Re: Viagra Video Game Yields to Stiff Opposition from FDA
Get these ads off daytime TV then I'll be impressed
Re: Viagra Video Game Yields to Stiff Opposition from FDA
But then Spike would go out of business.
E. Zachary Knight
Oklahoma City Chapter of the ECA
MySpace Page: http://www.myspace.com/okceca
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E. Zachary Knight
Divine Knight Gaming
OK Game Devs
Random Tower
Re: Viagra Video Game Yields to Stiff Opposition from FDA
Viagra ads need to DIE!!!
--- Official Protector of Videoland!
Re: Viagra Video Game Yields to Stiff Opposition from FDA
Fucking SECONDED.
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"Game on, brothers and sisters." -Leet Gamer Jargon
"A Chrono Trigger is anything that unleashes its will or desire to change history!" -Gaspar
Re: Viagra Video Game Yields to Stiff Opposition from FDA
I'm still seeing SMilin' Bob Enzyte ads, long after they had been sentanced to prison because Enzyte was a fraud. How does that happen?
At least Viagra is supposed to work. Not that -I- need it *buffs fingernails on shirt*.
Re: Viagra Video Game Yields to Stiff Opposition from FDA
Am I the only one who thinks that all the women seen with Smilin' Bob is those ads look like tired Vegas call-girls?
Re: Viagra Video Game Yields to Stiff Opposition from FDA
because in the disclaimers for enzyte they actually tell you that it wont necesarily do anything.
Re: Viagra Video Game Yields to Stiff Opposition from FDA
Crap, I had stuff entered in, but it got dumped. Oh, well.
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"Game on, brothers and sisters." -Leet Gamer Jargon
"A Chrono Trigger is anything that unleashes its will or desire to change history!" -Gaspar
Re: Viagra Video Game Yields to Stiff Opposition from FDA
Did the FDA erect insurmountable obstacles for the game?
-- http://pixelantes.blogspot.com/
Re: Viagra Video Game Yields to Stiff Opposition from FDA
No, just some stiff opposition,
Re: Viagra Video Game Yields to Stiff Opposition from FDA
But is Pfizer going to stand up for themselves and mount a vigorous campaign to restore the game?
-- http://pixelantes.blogspot.com/
Re: Viagra Video Game Yields to Stiff Opposition from FDA
Or just limp away?
Re: Viagra Video Game Yields to Stiff Opposition from FDA
Am I the only one who tried to find the game to play?
Re: Viagra Video Game Yields to Stiff Opposition from FDA
Hmm interesting, I'll come back and comment later if I can think of a good joke involving this (although I bet everyone else will beat me to it).
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"What for you bury me in the cold cold ground?" - Tasmanian devil
Re: Viagra Video Game Yields to Stiff Opposition from FDA
beat you to it......HAHAHAHAHA........
Re: Viagra Video Game Yields to Stiff Opposition from FDA
I would have thought it would be 'Roll over to Not Play'....
Re: Viagra Video Game Yields to Stiff Opposition from FDA
Firstly what a terrible pun in the title. How juvenile.
Secondly, I retract my initial statement. I smirked at the word 'penalized'.
Re: Viagra Video Game Yields to Stiff Opposition from FDA
Me, I was laughing about the game being "pulled". But I'm immature like that.
Re: Viagra Video Game Yields to Stiff Opposition from FDA
I bet that game is "hard" to play....
Re: Viagra Video Game Yields to Stiff Opposition from FDA
Seems they had a huge bone to pick with this game.
Re: Viagra Video Game Yields to Stiff Opposition from FDA
It's Pfizer's own fault for going off half-cocked.
Re: Viagra Video Game Yields to Stiff Opposition from FDA
I'm glad GP is writing about this. The PEN IS mightier than the sword.
Re: Viagra Video Game Yields to Stiff Opposition from FDA
I think the issue would have come to a head without GP's involvement.
Re: Viagra Video Game Yields to Stiff Opposition from FDA
Perhaps the game wasn't long enough?
Dang, this could go on all day...
Re: Viagra Video Game Yields to Stiff Opposition from FDA
Nah, it wasn't "hard" enough, thats the real reason they pulled it...
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Re: Viagra Video Game Yields to Stiff Opposition from FDA
Maybe they should 'erect' some new plans now.
Re: Viagra Video Game Yields to Stiff Opposition from FDA
I wonder if it requires a "joystick"