Viagra Video Game Yields to Stiff Opposition from FDA

Pharmaceutical manufacturer Pfizer has pulled out of plans to continue running Viva Cruiser, an advergame designed to promote the company’s popular erectile dysfunction drug, Viagra.

According to Multinational Monitor, the Food & Drug Administration (FDA) nixed Pfizer’s online game which had been appearing on Forbes.com. Viva Cruiser was quietly withdrawn in September:

The video game was pulled shortly after Pfizer removed a video ad from CNN.com, which aired without required warning messages. “The video is misleading because it makes representations and suggestions about the use of Viagra … but fails to disclose any risk information for the drug,” the FDA wrote in its warning letter to Pfizer.

Pharma Industry describes the gameplay aspects of the now-flaccid Viva Cruiser:

Players are instructed, “You’re about to take your partner on a romantic getaway. Pick up a few things on the way.” Players must then guide a motorcycle rider down a desert road picking up gifts for a date and avoiding orange hazard cones. The gifts include roses, scented candles, gift boxes — and of course little, blue, diamond-shaped pills.

As the game progresses, players get points for running over gifts and are penalized for hitting the orange cones. As a stopwatch counts down the available gametime, Pfizer’s “Viva Viagra” theme song can be heard in the background…

(The game isn’t likely to threaten Grand Theft Auto. In only three attempts, I doubled my points from an initially disappointing 27 to a more robust 47.)

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41 comments

  1. 0
    Kincyr says:

    somewhere out there on the internet is a tranny version of that light switch, I’m just too afraid to look for it

    岩「…Where do masochists go when they die?」

  2. 0
    Father Time says:

    So let me see if I get the situation straight.

    They took a video game, which is designed to give the player pleasure, and mixed it with Viagra. The resulting combination would hopefully increase the size of their ‘sales figures’ however the FDA was worried about the kind of action they were getting out of the thing and made them shut it down. I wonder if it reached it’s climax or if it just made a big mess.

    If the only they made a fishing game then it wouldn’t be as hard to add innuendo to it.

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    "What for you bury me in the cold cold ground?" – Tasmanian devil

  3. 0
    Shadow D. Darkman says:

    Crap, I had stuff entered in, but it got dumped. Oh, well.

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    "Game on, brothers and sisters." -Leet Gamer Jargon

  4. 0
    mogbert says:

    I’m still seeing SMilin’ Bob Enzyte ads, long after they had been sentanced to prison because Enzyte was a fraud. How does that happen?

    At least Viagra is supposed to work. Not that -I- need it *buffs fingernails on shirt*.

  5. 0
    zel says:

    Nah, it wasn’t "hard" enough, thats the real reason they pulled it…

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    I am a signature virus, please copy and paste me into your signature to help me propagate.

  6. 0
    Shadow D. Darkman says:

    Fucking SECONDED.

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    "Game on, brothers and sisters." -Leet Gamer Jargon

  7. 0
    Father Time says:

    Hmm interesting, I’ll come back and comment later if I can think of a good joke involving this (although I bet everyone else will beat me to it).

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    "What for you bury me in the cold cold ground?" – Tasmanian devil

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