New Jersey State Senate President Richard Codey (D) has teamed up with the ESRB on a public service announcement designed to remind parents about video game content ratings.
Timed to coincide with the holiday shopping season, the PSA will air on local television and radio. Codey and ESRB President Patricia Vance unveiled the new campaign during a press conference at the Statehouse in Trenton yesterday.
In addition to his long service in the State Senate, Codey also served as New Jersey's interim governor after the 2004 resignation of James McGreevey.
Of his involvement with the ESRB, Codey said:
As a father, I know parents face tough decisions these days about the media they allow into their home. There’s simply no substitute for parental involvement and responsibility, and it’s important that parents play an active role in choosing games for their children. With the ESRB ratings, parents don’t have to feel like a Scrooge if their kids want a game that’s not appropriate for their age. The ESRB is a great resource that provides plenty of tools for parents to determine if a game is appropriate or to find a suitable substitute...
While many parents are aware of the ratings, and are making sensible game purchase decisions as a result, there is always more that can be done to raise awareness. Working with ESRB, we hope that these ads will help arm parents with the information they need to make the right choices about the video games they deem appropriate for their children and families.
Video games are no different than movies and TV shows in that they are created for a diverse audience of all ages. That is why it is so important that parents remember to check the rating when purchasing games for their children. I’m pleased to be joining Senator Codey in announcing this effort to reach out to New Jersey’s parents and educate them about the ratings.
Also on hand to support the campaign was Diane Zierler, president of the New Jersey Parent Teacher Association.