New Jersey Senate Leader Teams with ESRB for Ratings Awareness Commercial

November 25, 2008 -

New Jersey State Senate President Richard Codey (D) has teamed up with the ESRB on a public service announcement designed to remind parents about video game content ratings.

Timed to coincide with the holiday shopping season, the PSA will air on local television and radio. Codey and ESRB President Patricia Vance unveiled the new campaign during a press conference at the Statehouse in Trenton yesterday.

In addition to his long service in the State Senate, Codey also served as New Jersey's interim governor after the 2004 resignation of James McGreevey.

Of his involvement with the ESRB, Codey said:

As a father, I know parents face tough decisions these days about the media they allow into their home. There’s simply no substitute for parental involvement and responsibility, and it’s important that parents play an active role in choosing games for their children. With the ESRB ratings, parents don’t have to feel like a Scrooge if their kids want a game that’s not appropriate for their age. The ESRB is a great resource that provides plenty of tools for parents to determine if a game is appropriate or to find a suitable substitute...

 

While many parents are aware of the ratings, and are making sensible game purchase decisions as a result, there is always more that can be done to raise awareness. Working with ESRB, we hope that these ads will help arm parents with the information they need to make the right choices about the video games they deem appropriate for their children and families.

Vance added:

Video games are no different than movies and TV shows in that they are created for a diverse audience of all ages. That is why it is so important that parents remember to check the rating when purchasing games for their children. I’m pleased to be joining Senator Codey in announcing this effort to reach out to New Jersey’s parents and educate them about the ratings.

Also on hand to support the campaign was Diane Zierler, president of the New Jersey Parent Teacher Association.


Comments

Re: New Jersey Senate Leader Teams with ESRB for Ratings

Okay, but still, even with poorly raised kids, the issue isn't the access to mature rated videogames.  The issue is the parenting.  If I can bring up a well mannered and behaved kid after letting them play GTA IV at, say 14, then poorly-raised kids who have that same access aren't being damaged by it.  It's the other factors that are doing the damage.

Re: New Jersey Senate Leader Teams with ESRB for Ratings

 Why do we tolerate stupid parents anyways? In this day and age, how hard would it be to make a device that fries the baby making bits of people from afar?

Re: New Jersey Senate Leader Teams with ESRB for Ratings

That's been around for years. Flamethrowers, x-ray machines, etc. The problem is the immorality of involutary sterilization, followed by the question of who gets to decide who gets sterilized.

For instance, if I was in charge of deciding who gets sterilized against their will, you'd be on my list. I'm sure you'd dispute that you should be on the list of people prevented from every having children, but it wouldn't matter, because by the time you find out about it, you'd be shooting blanks.

-Gray17

Re: New Jersey Senate Leader Teams with ESRB for Ratings

LOL he used the same footage from another commercial about the same thing. XD

Re: New Jersey Senate Leader Teams with ESRB for Ratings

I'm tired of hearing idiot politicians saying violent video game will harm our children.  What a bullshit broken record.

--- Official Protector of Videoland!

--- Official Protector of Videoland!

Re: New Jersey Senate Leader Teams with ESRB for Ratings

Where did he say that?

----------------------------------------------------

"What for you bury me in the cold cold ground?" - Tasmanian devil

---------------------------------------------------- Debates are like merry go rounds. Two people take their positions then they go through the same points over and over and over again. Then when it's over they have the same positions they started in.

Re: New Jersey Senate Leader Teams with ESRB for Ratings

Of his involvement with the ESRB, Codey said:

As a father, I know parents face tough decisions these days about the media they allow into their home. There’s simply no substitute for parental involvement and responsibility, and it’s important that parents play an active role in choosing games for their children. With the ESRB ratings, parents don’t have to feel like a Scrooge if their kids want a game that’s not appropriate for their age. The ESRB is a great resource that provides plenty of tools for parents to determine if a game is appropriate or to find a suitable substitute...

 

While many parents are aware of the ratings, and are making sensible game purchase decisions as a result, there is always more that can be done to raise awareness. Working with ESRB, we hope that these ads will help arm parents with the information they need to make the right choices about the video games they deem appropriate for their children and families.

Vance added:

Video games are no different than movies and TV shows in that they are created for a diverse audience of all ages. That is why it is so important that parents remember to check the rating when purchasing games for their children. I’m pleased to be joining Senator Codey in announcing this effort to reach out to New Jersey’s parents and educate them about the ratings.

-------------------------------------------------------------------------------------------------------------------------------------

Why are they so concerned about parents not buying kids M rated games?

--- Official Protector of Videoland!

--- Official Protector of Videoland!

Re: New Jersey Senate Leader Teams with ESRB for Ratings

Dude, there's NOTHING in that passage like what you're saying.  I think you're reading into the article a bit too much.

"There is no sin except stupidity." - Oscar Wilde

"De minimus non curat lex"

Re: New Jersey Senate Leader Teams with ESRB for Ratings

"Why are they so concerned about parents not buying kids M rated games?"

Because that's what the ESRB ratings are for? Where have you been for the last decade?

Re: New Jersey Senate Leader Teams with ESRB for Ratings

Yeah I read that too, it seemed he was just praising the ESRB and I didn't see anything really condemning games, not in any explicit sense. I think you're getting too worked up over this.

----------------------------------------------------

"What for you bury me in the cold cold ground?" - Tasmanian devil

---------------------------------------------------- Debates are like merry go rounds. Two people take their positions then they go through the same points over and over and over again. Then when it's over they have the same positions they started in.
 
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MaskedPixelantehttps://twitter.com/BroTeamPill/status/535841124884418560 Source.11/21/2014 - 1:49pm
Andrew EisenFun Fact: Zoe Quinn's name shows up in that GamerGate press docket 33 times! Nathon Grayson's name? Only eight.11/21/2014 - 1:48pm
MaskedPixelanteApparently Activision is issuing copyright strikes against streamers who show off CoD glitches. Out now but I'll source when I get home.11/21/2014 - 1:22pm
Andrew EisenIf you see something you think we should cover, let us know!11/21/2014 - 1:11pm
WonderkarpAnd the GamerGate Girls Huffington Post Video should have been on this site weeks ago http://www.huffingtonpost.com/2014/10/15/female-gamers-gamergate_n_5990310.html11/21/2014 - 12:46pm
Wonderkarpits not getting dropped, Monte. Its become a defiant cry in the face of adversity and lies11/21/2014 - 12:42pm
Wonderkarphttp://press.gamergate.me/dossier/ The GamerGate Press Site. All the Information and Evidence that supports their arguments and goals. This is the 5th time I've posted this.11/21/2014 - 12:40pm
MonteIts why i feel that they would be better off dropping the gamergate tag. The tag is far to tainted and they attract the anti-fem trolls. Find a new tag, loose the baggage and then you can have a discussion on journalism free of distractions11/21/2014 - 12:40pm
WonderkarpGG got together and put together a press site that contains all their evidence and arguements in a single easy FAQ. I've posted it here many times to silence.11/21/2014 - 12:36pm
MonteIt does seem like GG spends more time trying to defned itself from accusations than actually talking about journalism; hence one reason why they keep coming back to the topic of feminists despite them having nearly nothing to do with gaming journalism11/21/2014 - 12:36pm
Wonderkarpwhat do you mean "Their own fault"? are you saying its Gamergates fault that the 11 dead gamer articles were written? that it was GamerGates fault when they got together to cry out that they were shouted down by louder megaphones?11/21/2014 - 12:35pm
NeenekoThere is unity of attack, and unity of defense, but not of message or identity. Which the group's own defensiveness has blinded to them since it is chalked up to 'media is out to get us' as opposed to their own fault.11/21/2014 - 12:10pm
NeenekoOh unity I will give you, it is one of the group's weakest points.11/21/2014 - 12:07pm
WonderkarpI dont think so. There's a lot of Unity in Gamergate. OPSkynet has only strengthend the group and brought people together. and I spent a couple months "Gorillas in the Mist"ing the group11/21/2014 - 11:54am
NeenekoYou might be a bit too deep in that trench then if you are missing the other factions.11/21/2014 - 11:51am
MaskedPixelantehttp://www.joystiq.com/2014/11/21/sunset-overdrive-free-this-saturday/ Sunset Overdrive free on the XBO tomorrow only.11/21/2014 - 11:43am
Wonderkarpthere also arent "Various Factions" in GamerGate. No Harrassment has been linked directly too GamerGate. I'm deep in the trenchs and there arent any factions.11/21/2014 - 11:38am
NeenekoI would disagree that it has 'never been the case', for various factions perhaps not, but what made GG blow up was the intersection between submerged issues, and that is one of them.11/21/2014 - 11:33am
Neeneko@Zippy - to a point, but consumers also tend to like what they are already comfortable with, so tropes in general tend to have a comforting feel. Just like mechanics and controls tend to be similiar.11/21/2014 - 11:31am
ZippyDSMleeAren't most sexiest tropes jsut cheap/poor creativity more so than pure markaibility?11/21/2014 - 11:19am
 

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