Penny Arcade Lampoons Eidos’ Latest Media Manipulation

When last we looked in on Eidos, it was over a little episode that came to be known as GerstmannGate.

The UK game publisher’s ham-handed attempt to manipulate GameSpot’s Kane & Lynch review scores unfairly cost long time journo Jeff Gerstmann his editor position and nearly brought the site down as outraged veteran staffers bailed one after another.

Recent reports indicate that Eidos is up to its old tricks, this time in regard to Tomb Raider: Underworld. Naturally, the Penny Arcade crew can’t resist making Eidos the star of its latest cartoon.

Hit the link for the full version of The Truth is the New Lie

Tweet about this on TwitterShare on FacebookShare on Google+Share on RedditEmail this to someone


  1. JustChris says:

    Frankly, I think anyone outside of Penny Arcade, this site, or the Gamespot community actually cared much about Jeff Gerstmann’s deal with Eidos, much less remember what it was.

  2. Mr. Stodern says:

    This is why I don’t read reviews. Ever. Anything I want to know about a game, online I go. Or I ask a friend who has said game.

  3. Father Time says:

    Hey man Eidos can still make some great games. Ever played Blood Money?


    "What for you bury me in the cold cold ground?" – Tasmanian devil

  4. Chaltab says:

    Dear Eidos: 

    Here’s a novel idea. If you want great review scores, MAKE A GREAT GAME. Don’t try and manipulate review scores to say what you want them to.

    Thanks for your time.

  5. Arell says:

    For anyone that didn’t read up on the issue (the comic doesn’t really explain), Eidos didn’t tell them how to rate the game this time.  Instead, a PR man for Eidos set out a email to review sites "demanding" that any score lower than an 8/10 should not be posted until Monday (after the game had been on sale for 3 days already).  He, of course, couldn’t force them to hold back, since the agreement for early copies of the game only restricted reviews before Wednesday of the previous week (right before the game went on sale).  But he claimed he was in the right to ask this of them, because he wanted to manage the scores in a way that was favorable to his company.  He was a douche, but he was honest about it.

  6. Derovius says:

     I’ve not trusted Gamespot for a long while, they were at best a good place to get some cheats back in the day. Now they are advert’ed up the ass and I can’t stand those intermittent full screeners you have to click your way out of. I can only hope their greed digs them a nice deep pit to fall and die in, metaphorically speaking.

  7. Shadow D. Darkman says:

    What is Eidos? A miserable little pile of bigots! But enough talk. Have at you!

    (Castlevania SotN FTW!)


    "Game on, brothers and sisters." -Leet Gamer Jargon

  8. Wolvenmoon says:

    Good luck, they’re attacking rentals and demos too now. Make sure you review every game you can and post up on amazon, newegg, etc. Most companies attacking rentals and demos are releasing crap games.

  9. Bill says:

    I usually play a demo or rent before I buy.  I do read reviews and I’m sure they have a subconscious effect on my decision to buy or not, but usually a review (or reviews) alone isn’t enough for a purchase.

  10. ConnorM5 says:

    It’s pretty sad that we cant get an honest review. I hate renting games, I have to buy the game and have there on my shelf, and I think it’s a damn shame that my sixty bucks could be going to whichever publisher paid the magazine or website the highest. Especially when the game isn’t even worth $20.



    "Violence, naked force, has settled more issues in history than has any other factor, and the contrary opinion is wishful thinking at its worst. Breeds that forget this basic truth have always paid for it with their lives and freedom

  11. DeepThorn says:

    Yeah, I go off of player reviews instead of staff reviews, and my own judgment,

    I posted a review for Madden on GameSpot and they deleted it giving off a BS reason.  They didn’t like how I was comparing it to the last version of the game or some crap like that.  It is pretty hard not to when all they did is change the lighting and some textures, with no real additional gameplay or anything else worth a hoot.

    Nido Web Flash Tutorials AS2 and AS3 Tutorials for anyone interested.
    How to set Xbox 360 Parental Controls

  12. JB says:

    I don’t think I’ve ever let a "review" determine what game I will or will not buy. The only opinion that matters is usually your own – which is why I love demos and consumer gameplay videos on youtube. There’s too much manipulation in reviews and this is just more evidence of it.

Comments are closed.