Nebraska Attorney General is Latest to Partner with ESRB on Ratings Ad Campaign

November 26, 2008 -

AS we enter the holiday shopping season, the ESRB has apparently been working overtime to gain endorsements for its content rating system from state-level political heavyweights.

In recent days GamePolitics has reported that key elected officials in Mississippi, Missouri, Kansas and New Jersey have endorsed the ESRB ratings.

The latest to climb on board is Nebraska's Attorney General Jon Bruning (R). Yesterday, Bruning and the ESRB jointly launched a public service announcement which will air on local radio and TV. The campaign is designed to raise parental awareness of game ratings as parents begin their holiday shopping. Bruning, no doubt, is also expecting that the ads will raise parental awareness of Bruning.

In the spot, the A.G. is seen playing Xbox 360 game with his children. The game isn't shown, but we can safely assume it isn't GTA IV or Left 4 Dead. Bruning offers a comment in the accompanying press release:

Parents should be involved and take an active role in choosing games for their kids. The ESRB ratings are an effective tool every parent can use to pick video games that are age-appropriate and family-friendly.  I use them when I buy games for my children.  I hope Nebraskans will too.

GP: In addition to Bruning and others who signed onto the ESRB campaign recently, more than a dozen elected officials, primarily governors and A.G.s, are already on board.

As GamePolitics has pointed out before, the ESRB PSAs are a win-win for the game industry as well as for the political figures involved. The ESRB proactively gets its message out to parents. The political figures in turn are able  to promote an image of helpfulness and concern. Production costs are on the game industry's dime, and, because they are public service announcements, radio and TV stations run the ads for free.

From a strategic perspective, this campaign has been little short of brilliant. Whoever thought of it deserves a raise.


Comments

Re: Nebraska Attorney General is Latest to Partner with ESRB on

I see one issue with these PA's.

Where are the PA's reminding parents to check the ratings on DVD's?

Where are the PA's reminding parents to check book jackets?

Where are the PA's reminding parents to evaluate the TV ratings?

While I applaud the effots to raise parental awareness of the ESRB ratings I still have concerns with the idea that a specific format of media is being targeted and treated differently.

It seems the AG's and gov's are deciding that video games are more dangerous that other media.

The different treatment still concerns me even though the format is encouraging.

Re: Nebraska Attorney General is Latest to Partner with ESRB on

1. Movies have been around much longer than games, people are in general more aware

2. where is the standardized book rating system to reccomend? this is generally a non-issue, anyway: kids barely read, the books they do read are the standard teen fare, and those who arent reading that are probably going to be mature enough to handle it anyway

3. i dont know, personally i see about 3 'v chip' ads per day

A specific format of media is being targeted and treated differently? do you prefer I watch The Office at the local cinema? Do you prefer I page through my videogames? media are different, and should be treated as such

Re: Nebraska Attorney General is Latest to Partner with ESRB on

To be completely honest.  I don't feel media should be treated differently.  That's not neutral treatment, its deciding one form of media is inherently more dangerous that another and I find that discriminatory and counter to first amendment law.  But that's my personal opinion.  I see your argument, jus tdisagree with it a little.

Re: Nebraska Attorney General is Latest to Partner with ESRB on

amazing how JT never posts in these threads where things are actually going the way he wants them to.

Re: Nebraska Attorney General is Latest to Partner with ESRB on

There's only one thing Jack's interested in: Annoying us. Whatever he can use as fuel, he snatches it up like he just found a big nugget of gold. Which is what makes him both pathetic and dispicable.

Re: Nebraska Attorney General is Latest to Partner with ESRB on

Actually this is going the opposite of what he wants. He wants the ESRB to fail and be charged with RICO (even though there is no way they can be charged with that), and politicians to ban many mature games and heavily regulate the others. He'll grumble about this and claim it is another conspiracy...

Re: Nebraska Attorney General is Latest to Partner with ESRB on

Well, we all know what great parents they are in Nebraska.

Ago. Perceptum. Teneo.

Re: Nebraska Attorney General is Latest to Partner with ESRB on

All of these videos are the same thing. Not much is changed. At least tell the parents that M means mature and not "mild" or something.

Re: Nebraska Attorney General is Latest to Partner with ESRB on

yes, they are mostly the same. We chronicle them here at GP because, well, that's what we do...

Re: Nebraska Attorney General is Latest to Partner with ESRB on

Rated 'M', for 'Mostly Harmless' 

Re: Nebraska Attorney General is Latest to Partner with ESRB on


It will be interesting to see what the world will be like in 5 years...

---
Nido Web Flash Tutorials AS2 and AS3 Tutorials for anyone interested.
How to set Xbox 360 Parental Controls

Nido Web Flash Tutorials AS2 and AS3 Tutorials for anyone interested.
How to set Xbox 360 Parental Controls

Re: Nebraska Attorney General is Latest to Partner with ESRB on

Did you catch the subliminal Nintendo message in the video?

Brunig is playing the 360, but he says, "Wii always follow the ratings..."


Re: Nebraska Attorney General is Latest to Partner with ESRB on

Brilliant actually. Bring awareness to the parents, rather than fearmongering (much like some unreasonable idiots perfer to do). That is a great move and I welcome it.

 
Forgot your password?
Username :
Password :

Poll

Will limiting Steam services to accounts that have spent at least $5 eliminate spammers?:

Shout box

You're not permitted to post shouts.
Matthew Wilson@matt I am sure there will never be a armored core game04/25/2015 - 5:24pm
Mattsworknameof From softwares recent games, bloodborne is the best work they have done yet, though they really need to get to work on armored core 604/25/2015 - 5:10pm
Matthew WilsonLost Kingdoms came out in 2002 this day. I played that game. I did not relize it was made by From Software. Lost Kingdoms was a good unique hard game.04/25/2015 - 4:56pm
MattsworknameOff topic, but, who heres playing Bloodborne, and if so, is it mercillesly murdering you every chance it gets?04/25/2015 - 7:35am
Matthew WilsonI think its a good article, and devs can take some lessons from life is strange.04/24/2015 - 10:24pm
Andrew EisenI tinyURL'd it. The world is safe!04/24/2015 - 10:23pm
Matthew Wilson@AE my bad there is nothing I can do about that.04/24/2015 - 10:21pm
Andrew EisenLooks like the spoiler is right there in the URL.04/24/2015 - 10:20pm
Matthew Wilsonhttp://tinyurl.com/ok9pf6b a interesting opinion piece on the life is strange episode 2, and a dark event that happens in it. full warning major spoilers.04/24/2015 - 10:11pm
Matthew Wilson@mech no just she, nor her co workers have not. she never said it is not real.04/24/2015 - 8:58pm
MechaCrashWas she saying "I haven't experienced it," or "I haven't experienced it therefore it does not exist"?04/24/2015 - 8:31pm
ZippyDSMleeoy the skyrim paid mod thing is going over well. My 2 lints, I would not mind if Skyrim had a full SDK and not a crappy lil editor....04/24/2015 - 6:46pm
Andrew EisenWell, that is indeed crappy and nonsensical.04/24/2015 - 3:45pm
Matthew Wilsonshe got attacked for saying that she personaly has not experienced the harassment some other female devs have, and she got acused of defending GG and ignoring harassment. she ended up getting dog piled because of it.04/24/2015 - 3:43pm
Andrew EisenFine but do you recall ANY details at all?04/24/2015 - 3:38pm
Matthew Wilsonit was several weeks ago now, and I will admit to not saving it.04/24/2015 - 3:36pm
Andrew EisenAttacked HOW and by WHOM for not writing off WHO as evil? Do you have a link or anything?04/24/2015 - 3:31pm
Matthew Wilsonthat is the whole point she was not attacked for saying anything. she was attacked for being willing to debate in the first place, and not just write them off as evil.04/24/2015 - 3:28pm
Andrew EisenI know there's not a lot of room in the Shout box but goodness you're being vague.04/24/2015 - 3:26pm
Andrew EisenGreat, but that STILL doesn't tell me what she said, why she was attacked (or what the attack was) or what "standard line" she's following. Details, man. Details!04/24/2015 - 3:25pm
 

Be Heard - Contact Your Politician