Nebraska Attorney General is Latest to Partner with ESRB on Ratings Ad Campaign

November 26, 2008 -

AS we enter the holiday shopping season, the ESRB has apparently been working overtime to gain endorsements for its content rating system from state-level political heavyweights.

In recent days GamePolitics has reported that key elected officials in Mississippi, Missouri, Kansas and New Jersey have endorsed the ESRB ratings.

The latest to climb on board is Nebraska's Attorney General Jon Bruning (R). Yesterday, Bruning and the ESRB jointly launched a public service announcement which will air on local radio and TV. The campaign is designed to raise parental awareness of game ratings as parents begin their holiday shopping. Bruning, no doubt, is also expecting that the ads will raise parental awareness of Bruning.

In the spot, the A.G. is seen playing Xbox 360 game with his children. The game isn't shown, but we can safely assume it isn't GTA IV or Left 4 Dead. Bruning offers a comment in the accompanying press release:

Parents should be involved and take an active role in choosing games for their kids. The ESRB ratings are an effective tool every parent can use to pick video games that are age-appropriate and family-friendly.  I use them when I buy games for my children.  I hope Nebraskans will too.

GP: In addition to Bruning and others who signed onto the ESRB campaign recently, more than a dozen elected officials, primarily governors and A.G.s, are already on board.

As GamePolitics has pointed out before, the ESRB PSAs are a win-win for the game industry as well as for the political figures involved. The ESRB proactively gets its message out to parents. The political figures in turn are able  to promote an image of helpfulness and concern. Production costs are on the game industry's dime, and, because they are public service announcements, radio and TV stations run the ads for free.

From a strategic perspective, this campaign has been little short of brilliant. Whoever thought of it deserves a raise.


Comments

Re: Nebraska Attorney General is Latest to Partner with ESRB on

I see one issue with these PA's.

Where are the PA's reminding parents to check the ratings on DVD's?

Where are the PA's reminding parents to check book jackets?

Where are the PA's reminding parents to evaluate the TV ratings?

While I applaud the effots to raise parental awareness of the ESRB ratings I still have concerns with the idea that a specific format of media is being targeted and treated differently.

It seems the AG's and gov's are deciding that video games are more dangerous that other media.

The different treatment still concerns me even though the format is encouraging.

Re: Nebraska Attorney General is Latest to Partner with ESRB on

1. Movies have been around much longer than games, people are in general more aware

2. where is the standardized book rating system to reccomend? this is generally a non-issue, anyway: kids barely read, the books they do read are the standard teen fare, and those who arent reading that are probably going to be mature enough to handle it anyway

3. i dont know, personally i see about 3 'v chip' ads per day

A specific format of media is being targeted and treated differently? do you prefer I watch The Office at the local cinema? Do you prefer I page through my videogames? media are different, and should be treated as such

Re: Nebraska Attorney General is Latest to Partner with ESRB on

To be completely honest.  I don't feel media should be treated differently.  That's not neutral treatment, its deciding one form of media is inherently more dangerous that another and I find that discriminatory and counter to first amendment law.  But that's my personal opinion.  I see your argument, jus tdisagree with it a little.

Re: Nebraska Attorney General is Latest to Partner with ESRB on

amazing how JT never posts in these threads where things are actually going the way he wants them to.

Re: Nebraska Attorney General is Latest to Partner with ESRB on

There's only one thing Jack's interested in: Annoying us. Whatever he can use as fuel, he snatches it up like he just found a big nugget of gold. Which is what makes him both pathetic and dispicable.

Re: Nebraska Attorney General is Latest to Partner with ESRB on

Actually this is going the opposite of what he wants. He wants the ESRB to fail and be charged with RICO (even though there is no way they can be charged with that), and politicians to ban many mature games and heavily regulate the others. He'll grumble about this and claim it is another conspiracy...

Re: Nebraska Attorney General is Latest to Partner with ESRB on

Well, we all know what great parents they are in Nebraska.

Ago. Perceptum. Teneo.

Re: Nebraska Attorney General is Latest to Partner with ESRB on

All of these videos are the same thing. Not much is changed. At least tell the parents that M means mature and not "mild" or something.

Re: Nebraska Attorney General is Latest to Partner with ESRB on

yes, they are mostly the same. We chronicle them here at GP because, well, that's what we do...

Re: Nebraska Attorney General is Latest to Partner with ESRB on

Rated 'M', for 'Mostly Harmless' 

Re: Nebraska Attorney General is Latest to Partner with ESRB on


It will be interesting to see what the world will be like in 5 years...

---
Nido Web Flash Tutorials AS2 and AS3 Tutorials for anyone interested.
How to set Xbox 360 Parental Controls

Nido Web Flash Tutorials AS2 and AS3 Tutorials for anyone interested.
How to set Xbox 360 Parental Controls

Re: Nebraska Attorney General is Latest to Partner with ESRB on

Did you catch the subliminal Nintendo message in the video?

Brunig is playing the 360, but he says, "Wii always follow the ratings..."


Re: Nebraska Attorney General is Latest to Partner with ESRB on

Brilliant actually. Bring awareness to the parents, rather than fearmongering (much like some unreasonable idiots perfer to do). That is a great move and I welcome it.

 
Forgot your password?
Username :
Password :

Poll

Should 'Hatred' have been removed from Steam Greenlight?:

Shout box

You're not permitted to post shouts.
PHX Corp@Adam802 We'll break out the popcorn in June12/19/2014 - 9:23pm
ZippyDSMleeMaskedPixelante: I'm itching to start it too but I will wait till the patch goes live. >>12/19/2014 - 7:52pm
Adam802Leland Yee and Jackson get trial date: http://sfbay.ca/2014/12/18/leland-yee-keith-jackson-get-trial-date/12/19/2014 - 5:24pm
MaskedPixelanteNevermind. Turns out when they said "the patch is now live", they meant "it's still in beta".12/19/2014 - 5:07pm
MaskedPixelanteSo I bought Dark Souls PC, and it's forcing me to log into GFWL. Did I miss something?12/19/2014 - 5:00pm
Matthew Wilsonhttp://arstechnica.com/tech-policy/2014/12/republicans-may-have-plan-to-save-internet-providers-from-utility-rules/ this is intreasting. congress may put net nutrality in to law to avoid title 2 classification12/19/2014 - 2:45pm
Matthew Wilsonhttp://www.polygon.com/2014/12/19/7421953/bullshit-cards-against-humanity-donated-250k-sunlight-foundation I have to admit I like the choice o organization. congrats to CAH.12/19/2014 - 1:51pm
E. Zachary KnightIf you are downloading a copy in order to bypass the DRM, then you are legally in the wrong. Ethically, if you bought the game, it doesn't matter where you download it in the future.12/19/2014 - 12:06pm
InfophileEZK: Certainly better that way, though not foolproof. Makes me think though: does it count as piracy if you download a game you already paid for, just not from the place you paid for it at? Ethically, I'd say no, but legally, probably yes.12/19/2014 - 11:20am
ZippyDSMleeAnd I still spent 200$ in the last month on steam/GOG stuff sales get me nearly every time ><12/19/2014 - 10:55am
ZippyDSMleeMaskedPixelante:And this is why I'm a one legged bandit.12/19/2014 - 10:51am
ZippyDSMleeE. Zachary Knight: I buy what I can as long as I can get cracks for it...then again it I could have gotton Lords of the Fallen for 30 with DLC I would have ><12/19/2014 - 10:50am
MaskedPixelantehttp://www.joystiq.com/2014/12/19/marvel-vs-capcom-origins-leaving-online-storefronts-soon/ Speaking of "last chance to buy", Marvel vs. Capcom Origins is getting delisted from all major storefronts. Behold the wonders of the all digital future.12/19/2014 - 9:59am
MaskedPixelanteSeriously, the so-called "Last Chance" sale was up to 80% off, while this one time only return sale goes for a flat 85% off with a 90% off upgrade if you buy the whole catalogue.12/19/2014 - 9:37am
E. Zachary KnightInfophile, Tha is why I buy only DRM-free games.12/19/2014 - 9:37am
MaskedPixelanteNordic is back on GOG for one weekend only. And at 85% off no less, which is kind of a slap in the face to people who paid more during the "NORDIC IS LEAVING FOREVER BUY NOW OR FOREVER HOLD YOUR PEACE" sale, but whatever...12/19/2014 - 9:28am
InfophileRe PHX's link: This is one of the reasons the digital revolution isn't all it's cracked up to be. There's also the flip side where Sony can block access to games you've bought if they ban your account for unrelated reasons. All power is theirs.12/19/2014 - 8:52am
MaskedPixelantehttp://uplay.ubi.com/#!/en-US/events/uplay-15-days You can win FREE GAMES FOR A YEAR! Unfortunately, they're Ubisoft games.12/18/2014 - 6:29pm
Papa MidnightAh, so it was downtime. I've been seeing post appear in my RSS feed, but I was unable to access GamePolitics today across several ISPs.12/18/2014 - 6:06pm
james_fudgeSorry for the downtime today, folks.12/18/2014 - 5:54pm
 

Be Heard - Contact Your Politician