Will Riccitiello Survive EA Slump? We Ask Pachter

December 11, 2008 -

On Tuesday afternoon, Electronic Arts CEO John Riccitiello (left) announced that the publisher would not meet its revenue projections for the 2009 fiscal year.

Personnel cuts and cancellation of some underperforming projects will follow.

Yesterday, Wedbush-Morgan analyst Michael Pachter took EA to task in a note to investors:

After market close on Tuesday, EA significantly lowered its guidance due to weaker than expected sales...  Management stated that it will not be able to achieve its previously issued FY:09 guidance...

 

With the stock hovering near a seven-year low, management continued its recent history of disappointment. We are no longer confident that EA is taking the steps necessary to achieve its FY:11 goals of $6 billion in revenue and $1.5 billion in operating profit. 

Ouch! Pretty strong stuff from Pachter, so we asked him point-blank: Is John Riccitiello's job in jeopardy? After all, in addition to missing his projected numbers, Riccitiello also led EA through a protracted - some would say, embarrassing - and ultimately failed attempt to acquire Grand Theft Auto publisher Take-Two Interactive this year. Here's what Pachter told us:

Does Riccitiello survive is a function of a lot of things… He’s probably not in trouble yet. He’s probably in trouble in eight months or a year if this new strategy shows no traction…

 

You really just have to be prudent in your spending. Don’t spend ahead of revenues. So don’t spend $500 million chasing casual online games until you have $500 million in profit from them.  So you just scale that stuff back, a hundred million here and a hundred million there and you’re talking real money [saved].

 

[EA is] being punished by trying to do too much at once. They’re too ambitious. They’re launching way too many games at once, so it's crazy to believe they’re all going to work. And it's too early to give up on any of them. And then they launched in kind a holiday window that’s really tough.

 

I think everything's performing fine. It's not like Mirrors Edge is selling zero units; it's selling two million. And Dead Space is selling two million or three million. It's crazy that these guys would think that they couldn’t maybe make these games again. Mirror's Edge is more of a victim of just coming out in the midst of Far Cry, Gears, Fallout. How could you expect that game to fly? It got lost. I don’t think its an indictment of what they were doing...

What about Riccitiello's comments to the effect that EA needs to revise its Wii strategy? Hit the jump for the rest of Pachter's thoughts on EA.

 

What [EA] really needed to do... was take their core products and get them on the Wii. So get the Wii audience to want to buy Burnout and Tiger Woods instead of coming up with a whole new division to make MySims and Boom Blox and Boogie.

 

Even though by contract they have to say Boom Blox is great, it didn’t sell that great. And Boogie didn’t sell at all and Facebreakers didn’t sell at all. Those games are victims. Take what you’re good at and convince the Wii audience they need to buy it. Clearly, the Wii audience is willing to buy games. They just need to be sold on why they should buy these games.

 

I think EA is going to figure this one out, and you know what? They weren’t the only ones who screwed [the Wii] up. But that’s not why they're blowing up now. They're blowing up now because they're more spending money than they should be chasing revenue that hasn’t yet materialized.

 

I'm talking about Pogo Online in China, I'm talking about mid-session (micro-transaction) games. Im talking about MMOs. That’s the problem I’m having with these guys.

 

[Riccitiello] even bragged about how EA Mobile is earning $150 million in revenue. My guess is, it's losing money... How’s he bragging about that? Shut it down.

 


Comments

Re: Will Riccitiello Survive EA Slump? We Ask Pachter

Whomever though that "suits" could run a game company when the "suits" don't identify with their target demographic?

When was the last time you saw Bioware's Ray Muzyaka in a suit while interacting with gamers? We identify with Ray because we knew he's one of "us" and he builds games for "gamers."

What games does Riccitelo play? When was the last time we saw him directly demo a game at conference?

How did we lets the suits get these positions and why do we support it?

I would much rather support a Ray Muzyaka than a John Riccitelo any day.

(I'm 40 yrs old myself, make a six figure salary, play games all the time with wife, kids, and other gamers, and dont wear a suit, ever.)

What does the ultra businessman bring to the game company that a real "gamer" could not also do?

The only thing I can come up with is that the COE "suit" can talk to the other banker "suit" at the bank when asking for development capitol or possibly the stock broker / analyst.

This one has always bugged me.

Re: Will Riccitiello Survive EA Slump? We Ask Pachter

Yeah! How dare someone who dresses professionally try to sell me video games! Only those businessmen who dress in casual clothes can really understand what its like to play video games like a reeeaaall gamer, those damn suits *shakes fist*

Re: Will Riccitiello Survive EA Slump? We Ask Pachter

Mirror's Edge FTW!

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"Game on, brothers and sisters." -Leet Gamer Jargon

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"A Chrono Trigger is anything that unleashes its will or desire to change history!" -Gaspar

Re: Will Riccitiello Survive EA Slump? We Ask Pachter

This news saddens me in general.  For the longest time, EA was a grand evil force that represented everything that's wrong with the game industry.  Then something happened, the evil ways weren't working and Riccitelo makes dramatic changes, starts pushing for innovative new ideas (did you REALLY think EA would put things like Mirror's Edge and Dead Space into the market 5 years ago), stops forcing studios into yearly barely evolving series, and as a reward for turning a new leaf... fails.

I remember saying a long time ago, I don't like EA because they don't try anything new.  When they did, they get punished.  Meanwhile ActiBliz is rolling over the industry.  It's good to know evil wins...

Wall of Text Simulation- Insert coin to continue.

Wall of Text Simulation- Insert coin to continue.

Re: Will Riccitiello Survive EA Slump? We Ask Pachter

I think the term you might be looking for is 'Too little, too late'.

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I LIKE the fence. I get 2 groups to laugh at then.

-------------------------------------------------- I LIKE the fence. I get 2 groups to laugh at then.

Re: Will Riccitiello Survive EA Slump? We Ask Pachter

Won't sell?! Oh, I beg to differ. How can you say Wii games won't sell when there's twice as many gamers with a Wii than with the others? You need to release games like Mirrors before you can judge the sales. Rock Band 1 suffered as a half-assed PS2 port, while WE'RE STILL WAITING ON RB2! Take your time, put quality and effort into the games, and I promise you- They Will Sell.

Re: Will Riccitiello Survive EA Slump? We Ask Pachter

So take your time and put quality and effort into the game BUT why don't I have Rock Band 2 yet?  Amazing how contridictory that statement is.  For 360 and PS3, the infastructure for the RB2 is already there, the DLC model works which is a core of the concept on the bigger consoles.  RB on Wii was a port of the PS2 version.  The Wii port they are working on creating all new graphical assets to create a better experience and trying to get the supporting infastructure needed to make DLC possible.  Of course those two issues can magically be solved by the "make game content quick and easy" command every Wii fanboy seems to believe exists in Wii dev kits.

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Re: Will Riccitiello Survive EA Slump? We Ask Pachter

The DLC infrustructure already exists. The Wii is an internet enabled console. Square has DLC already. How hard can it be to implement that into a game that is built around the premise of downloading new songs?

E. Zachary Knight
Oklahoma City Chapter of the ECA
MySpace Page: http://www.myspace.com/okceca
Facebook Page: http://www.facebook.com/profile.php?id=1325674091

Re: Will Riccitiello Survive EA Slump? We Ask Pachter

Square DLC is small.  Likely in the original code.  Rock Band and GH DLC is large.  Trust me on this, 3.5GB of my PS3's hard drive is rock band DLC.  Most songs are 40-50MB.

While getting it to work on systems with hard drives is easy, Guitar Hero struglled with their solution and it took them 2 years to do so (remember, GH III once promised DLC on Wii).  Harmonix was resigned to Track Packs until Nintendo FINALLY recently opened up the SD card.  Likewise, they have to recreate the game around Wii specs which is tricky to say the least.  I mean they suddenly have 1/8th the RAM of the other two which limits what you can dow ith interactive arenas.

Wall of Text Simulation- Insert coin to continue.

Wall of Text Simulation- Insert coin to continue.

Re: Will Riccitiello Survive EA Slump? We Ask Pachter

It cannot be considered DLC if it is already in the game exe. These are real downloads. Where you purchase them and download them to your Wii to get access to them. You are not paying to unlock stuff that already exists.

E. Zachary Knight
Oklahoma City Chapter of the ECA
MySpace Page: http://www.myspace.com/okceca
Facebook Page: http://www.facebook.com/profile.php?id=1325674091

Re: Will Riccitiello Survive EA Slump? We Ask Pachter

What about in those cases where EA have removed content that was available on other consoles, and sold it to people with DLC consoles seperately, like they did with The Godfather.

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I LIKE the fence. I get 2 groups to laugh at then.

-------------------------------------------------- I LIKE the fence. I get 2 groups to laugh at then.

Re: Will Riccitiello Survive EA Slump? We Ask Pachter

That is not quite the same. What I was saying that paying to unlock content on the disk or in the exe is not DLC. While removing content available in other formats in order to have it as DLC on another format is wrong, it is still DLC since the content is not on the disk or exe.

E. Zachary Knight
Oklahoma City Chapter of the ECA
MySpace Page: http://www.myspace.com/okceca
Facebook Page: http://www.facebook.com/profile.php?id=1325674091

Re: Will Riccitiello Survive EA Slump? We Ask Pachter

Your forgetting that the only useable memory is like a tiny 512mb internal storage.

Re: Will Riccitiello Survive EA Slump? We Ask Pachter

Stop being a fanboy.  It's a known fact that songs can be downloaded onto an SD card.  This eliminates this argument.

Re: Will Riccitiello Survive EA Slump? We Ask Pachter

Things can't run off an SD card I remember because of nintendo. They just won't let it for some reason.

Re: Will Riccitiello Survive EA Slump? We Ask Pachter

No, it doesn't actually run off the card, but it will transfer the song from the card to the internal memory when it needs it.  At least that's how GHWT works and I would imagine that RB2 will be similar.

Re: Will Riccitiello Survive EA Slump? We Ask Pachter

But quality third party games do not sell on the wii. You wanna know what sells? Carnival games, and Gameparty. In ohter words, SHOVELWARE. Games like Boomblox and No More Heroes don't burn up the charts.

Re: Will Riccitiello Survive EA Slump? We Ask Pachter

I like to think EA is doing poorly because of all the people boycotting EA products because of its [JRs] policy regarding draconian and invasive DRM. Hell I been promoting a boycott of EA products on many dozens of forums and websites over the past couple years and actively organizing A-bombing and other similar efforts to get the message across to the uninformed gamer and it appears such efforts are starting to pay off.

 

I would rather see EA leave PC gaming altogether, then to stay with it and continue to malign the platform, step-on consumer rights and destroy yet more good studios in the quest for profits at any price - except consumer rights.   

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"The most difficult pain a man can suffer is to have knowledge of much and power over little" - Herodotus

--------------------------------------------------------------------------- "The most difficult pain a man can suffer is to have knowledge of much and power over little" - Herodotus

Re: Will Riccitiello Survive EA Slump? We Ask Pachter

You know, EA didn't develop SecuRm and they sure as hell aren't the only company using it.  But it's cool.  Down with the man and all that.  Could you please divert attention towards Activision and Blizzard though?  I mean, the kind of company that cancels Ghostbusters just because it can't become a yearly franchise has a hell of a lot more wrong with it than EA.

Wall of Text Simulation- Insert coin to continue.

Wall of Text Simulation- Insert coin to continue.

Re: Will Riccitiello Survive EA Slump? We Ask Pachter

AB is simply coping EAs old play book. Moreover they are upfront about things and to the best of my knowledge have not insulted all gamers yet.

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"The most difficult pain a man can suffer is to have knowledge of much and power over little" - Herodotus

--------------------------------------------------------------------------- "The most difficult pain a man can suffer is to have knowledge of much and power over little" - Herodotus

Re: Will Riccitiello Survive EA Slump? We Ask Pachter

You'd like to think but really your not doing anything. If you get 50 people or even 20 times that number, a thousand people, that's pretty minisucle porpotion that has been lost. A lot of EA boycotting has been done in the past and none of them had any real effect whatso ever. And the EA boycott is mainly comming from the PC side, which EA gets all their money from A: The Sims which the audience there probebly doesn't care about secuROM and B: Madden which is now console only. Everything else like from the EA partners program is just gravy.

Re: Will Riccitiello Survive EA Slump? We Ask Pachter

Maybe so maybe not. One thing I'm sure of is that EA has lost well over $1000 from me sales over the past few years as well as from several of my friends. I like to think that my reach has affected hundreds directly if not thousands of others over the years. I have an expression I tell all of my clients and I truly believe it. It is "change starts with YOU!".  

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"The most difficult pain a man can suffer is to have knowledge of much and power over little" - Herodotus

--------------------------------------------------------------------------- "The most difficult pain a man can suffer is to have knowledge of much and power over little" - Herodotus

Re: Will Riccitiello Survive EA Slump? We Ask Pachter

Anti-EA Gamers Unite! haha

Nido Web Flash Tutorials AS2 and AS3 Tutorials for anyone interested.
How to set Xbox 360 Parental Controls

Nido Web Flash Tutorials AS2 and AS3 Tutorials for anyone interested.
How to set Xbox 360 Parental Controls

Re: Will Riccitiello Survive EA Slump? We Ask Pachter

I'm sure your efforts are having some effect, but EA can't acknowledge it or they'll be in more trouble from shareholders.

Re: Will Riccitiello Survive EA Slump? We Ask Pachter

Well I do my best at it. I would say I spend at least three (3) hours a week promoting a boycott on average and have done so for about four years. I do it on websites, forums, in chat & VoIP rooms, in stores, in emails, with clients, to friends & family in signature images on product review pages -etc...

Shoot last time I gave a lecture at an elementary school the last thing I told the class of about 50 students who responded to my question about who loves gaming, was to take a stance against EA and tell their parents not to by ANY titled with the brand; that EA does not care about them and thinks they are stupid sheeple or evil pirates -etc... At the end I said "No EA" about three times, then they all started to chat NO EA! It was cool. I wish I had a video to post of it. I bet it would be one of the most watched videos on YouTube.

 

BTW: The question came up when they asked about what my hobbies were and I told them girls and games.

---------------------------------------------------------------------------

"The most difficult pain a man can suffer is to have knowledge of much and power over little" - Herodotus

--------------------------------------------------------------------------- "The most difficult pain a man can suffer is to have knowledge of much and power over little" - Herodotus

Re: Will Riccitiello Survive EA Slump? We Ask Pachter

I agree with your stance, but I think as Pachter stated it's more about spending a boat-load and then expecting fabulous returns. The same attitude is apparent in TV programing lately where shows are cancelled after two episodes because they aren't pulling in a few million people. How much money do you think is being wasted?

EA will continue doing what they are doing on the PC because it is a testbed for what they want to try on consoles. Once the get the kinks worked out to what they believe is acceptable, online activation and system sync/lock will become a reality.

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Hookers and Ice Cream aren't free.

http://www.escapistmagazine.com/articles/view/comics/stolen-pixels/5137-...

--------------------------------------------------------------------------------------------------------------------------------- Hookers and Ice Cream aren't free. http://www.escapistmagazine.com/articles/view/comics/stolen-pixels/5137-...

Re: Will Riccitiello Survive EA Slump? We Ask Pachter

 "Mirror's Edge is more of a victim of just coming out in the midst of Far Cry, Gears, Fallout. How could you expect that game to fly? It got lost. I don’t think its an indictment of what they were doing..."

 

I think he's spot on. Assassins Creed sold well for a reason, there was sod all else out. Games like Mirrors Edge and Dead Space CANNOT complete directly with the likes of Resistance and Gears, the average gamer does not have the money to spend on lots of games at this time of year, ESPECIALLY this year. If you want games to do well, try launching over the summer hols! No other big releases, and the kids are all off school!!!

(Please ignore for the purposes of this argument, that Dead Space and Mirrors Edge are both Mature titles. >_> )

Re: Will Riccitiello Survive EA Slump? We Ask Pachter

What [EA] really needed to do... was take their core products and get them on the Wii. So get the Wii audience to want to buy Burnout and Tiger Woods instead of coming up with a whole new division to make MySims and Boom Blox and Boogie.

Even though by contract they have to say Boom Blox is great, it didn’t sell that great. And Boogie didn’t sell at all and Facebreakers didn’t sell at all. Those games are victims. Take what you’re good at and convince the Wii audience they need to buy it. Clearly, the Wii audience is willing to buy games. They just need to be sold on why they should buy these games.

First Burnout and Tiger Woods just wont sell well on the Wii compared to PS3 and X360, it just wont happen.  The dumbass that approved Boogie and Facebreakers is an idiot, I called the failure of those games as soon as I heard about them.  Boom Blox is a kiddy looking game with not that much to justify paying the standard price for it, but if they would have advertised it like they did Boogie, they prolly would have sold a reasonable amount of them at least still, but it looks like a game for 4 year olds.

Nido Web Flash Tutorials AS2 and AS3 Tutorials for anyone interested.
How to set Xbox 360 Parental Controls

Nido Web Flash Tutorials AS2 and AS3 Tutorials for anyone interested.
How to set Xbox 360 Parental Controls

Re: Will Riccitiello Survive EA Slump? We Ask Pachter

Mirror's Edge and Dead Space aren't selling poorly because they 'got lost' in a tough holiday season among a group of great games.  Heck, the games cited in the article aren't even great games - they're greatly hyped games - there's a difference.

Mirror's Edge and Dead Space are selling poorly because from all accounts they're crappy games.  Newsflash!  Crappy games don't sell.  I agree with the article in that EA are putting out too many games - that IS part of the problem.  Perhaps if they assigned more resources to fewer games the quality of EA's games would be better.

Re: Will Riccitiello Survive EA Slump? We Ask Pachter

That's what they have been doing for the past 2 years. Dead Space and Mirror's Edge were critically recived as good games. Dead Space earned a 9.0 from gamespot and 5/5 from Giant Bomb. Take off your fanboy goggles and have a good look, most of EA's games are not crappy.

Re: Will Riccitiello Survive EA Slump? We Ask Pachter

Gamespot review scores aren't worth the pixels they're made from.

--------------------------------------------------

I LIKE the fence. I get 2 groups to laugh at then.

-------------------------------------------------- I LIKE the fence. I get 2 groups to laugh at then.

Re: Will Riccitiello Survive EA Slump? We Ask Pachter

From what I hear, both Mirror's Edge and Dead Space are the beginnings of good games. Had they not been rushed for the 2008 holiday season, they could have had better polish and been overall better games. There are plenty of people who liked both games, they just wish they weren't rushed.

E. Zachary Knight
Oklahoma City Chapter of the ECA
MySpace Page: http://www.myspace.com/okceca
Facebook Page: http://www.facebook.com/profile.php?id=1325674091

Re: Will Riccitiello Survive EA Slump? We Ask Pachter

From what I hear, Mirror's Edge is only like 8 hours long, but don't worry, SecuROM had no affect on their sales at all, haha.

Nido Web Flash Tutorials AS2 and AS3 Tutorials for anyone interested.
How to set Xbox 360 Parental Controls

Nido Web Flash Tutorials AS2 and AS3 Tutorials for anyone interested.
How to set Xbox 360 Parental Controls

Re: Will Riccitiello Survive EA Slump? We Ask Pachter

Wow, I  just looked up the statistics on VG Chartz.  Dead Space and Mirror's Edge are sucking the nut man.  I think the key is EA not making douche moves, and making at least good games.  They dont have to strain themselves to make great games like Blizzard does, but at LEAST make good games.

Nido Web Flash Tutorials AS2 and AS3 Tutorials for anyone interested.
How to set Xbox 360 Parental Controls


Nido Web Flash Tutorials AS2 and AS3 Tutorials for anyone interested.
How to set Xbox 360 Parental Controls

Re: Will Riccitiello Survive EA Slump? We Ask Pachter

The only thing less accurate and useful than predictions from Michael Pachter is the sales figures on VGChartz.com.  They're often way off and usually leave out significant international markets in their calculations.  I've seen them make "corrections" to figures by as much as a million or more when NPD reports come out.


Parallax Abstraction
Ottawa, Ontario, Canada

Re: Will Riccitiello Survive EA Slump? We Ask Pachter

Only on software.  Their hardware numbers are pretty damn good.

Re: Will Riccitiello Survive EA Slump? We Ask Pachter

 Mirror's Edge is the best game that has ever come out.

Re: Will Riccitiello Survive EA Slump? We Ask Pachter

AS much as I find Patcher annoying at times, I have to agree with him here. Especially on the Wii bit. Most game companies aren't really trying. They just want a quick buck off the Wii not good games for the Wii. The Wii has the capability to surpass the PS2 in graphics, bot in the level of the PS3 or 360, but improved graphics over last generation. Despite that, everyone is treating it like a LeapFrog game system.

Make some freaking decent games for the system.

It is the third party developers fault that the attach rate of the Wii is so low.

E. Zachary Knight
Oklahoma City Chapter of the ECA
MySpace Page: http://www.myspace.com/okceca
Facebook Page: http://www.facebook.com/profile.php?id=1325674091

Re: Will Riccitiello Survive EA Slump? We Ask Pachter

I have to agree as well, it is a system that is looked down upon as a plug&play system. Although, it can function as an actual console >_>

The only game I can see myself looking forward to on Wii so far is Monster Hunter Tri and MadWorld... not much else in my sights.

I pretty much gave up expecting anything great for first party, I'm not Nintendo's audience anymore. I think there's more to just simply not selling well though, it may be image damaged or the fact people don't want to spend $60 for those titles and may want them to drop in price, and if that doesn't happen those people will probably hit rental places and beat them for 1/6th the price. Bargains...

 
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