EA Spanked for Misleading Wii Game Commercial

Electronic Arts needs to be more truthful in its advertising, according to a British goverment agency.

As reported by gamesindustry.biz, the UK’s Advertising Standards Authority rapped EA’s knuckles for including Xbox 360 footage in a commercial for the Wii version of Tiger Woods PGA Tour 09

From the gi.biz story:

The ads featured the sportsman swinging a Wii remote, but showed Xbox 360 gameplay footage at the same time, giving the wrong impression of the visual quality of the Nintendo version of the game. The publisher explained to the ASA that footage of the Wii game "would not be of broadcast quality" and had included text in the ad that the game was available on multiple formats in an effort to avoid confusion.

The ASA wasn’t buying EA’s explanation, however:

"Although we acknowledged that the message ‘available on all formats’ appeared in the final scene, we considered that viewers would infer from the ad that Tiger Woods was playing the game on a Wii console and the graphics shown behind him were representative of the actual game he was playing," said the watchdog.

 

"Because viewers would not be able to achieve the graphical quality shown in the ad on a Wii console, we concluded that the ad was misleading."

Bottom line? EA can’t show the commercial for the August release again – not that they were planning to.

 

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