In Illinois, a new law restricts certain content in video games.
However, unlike the 2005 game violence law championed by recently-indicted Gov. Rod Blagojevich, the video game industry is unlikely to mount a legal challenge in this case.
The new measure, aimed at keeping alcopop beverages away from would-be underage drinkers, bars their depiction in games whose audience is primarily children. Here’s the language from SB2472:
No entity may advertise, promote, or market any alcopop beverages toward children. Advertise, promote, or market includes, but is not limited to the following… (4) the display of any alcopop beverage in any videogame, theater production, or other live performances where the intended audience is primarily children.
As a practical matter, the wording of the new law seems to indicate that it would only come into play with games rated T and under. Historically, we can’t recall any commercially-produced games featuring alcopops.