British Labour Party Leader Sets Up Shop in Second Life

January 13, 2009 -

Second Life seems to have peaked, but the British Labour Party apparently never got the memo.

The Daily Mail and the Guardian are both reporting Business Secretary Peter Mandelson has set up shop in SL's virtual world where he will lead "an online campaign against Conservatives."

The move comes by way of Labour's game plan to retain power in the event of a General Election. From the Daily Mail:

[Mandelson's] starring role in Second Life will intensify speculation that he is being earmarked as Gordon Brown's election supremo.

But it will also draw criticisms from those who will question the involvement of a senior politician in a fantasy world best known for its dubious moral standards... As well as the millions of innocent users who enjoy its escapist fantasy, Second Life has also become a favoured tool of adulterers and porn addicts.

The Guardian takes a more positive view:

The point about virtual worlds such as Second Life and social networks such as Facebook and Twitter is that they offer a direct communication channel to voters when they are at play at a time when people, especially younger people, are switching off from traditional media channels...

 

Mandelson's visit to Second Life... is partly a successful publicity stunt but is also a way to make sure that leading politicians have some idea of what is going on out there. Sadly, most of them still don't.


Comments

Re: British Labour Party Leader Sets Up Shop in Second Life

Second Life finally has its first villain! Surely we now can put Mandelson at the top of all the Top Video Game villains now. Even if his avatar got deleted due to public demand it would only come back again and again! I wouldn't want to bump into him on the game (my computer would probably get viruses and trojans). An evil man indeed.

Re: British Labour Party Leader Sets Up Shop in Second Life

And the Mail didn't have a go at him for being gay? Christ, is the usual editor sick today?

~You Could Be Mine, But You're Way Out Of Line..~

~You Could Be Mine, But You're Way Out Of Line..~

Re: British Labour Party Leader Sets Up Shop in Second Life

SL:  Home to furries, sex-fiends, and politicians that weren't told about the furries and sex-fiends.

Peter Mandelson:  "Hmm, an Incubus with breasts and a cat's head just offered to help with the campaign... and to lick my nipples."

Re: British Labour Party Leader Sets Up Shop in Second Life

Meh, just ignore the Mail.

http://www.youtube.com/watch?v=WHBN-CvCXW4&feature=PlayList&p=EA695E8C94...

A good summary of the modern newspaper industry (plus a really good show) - skip to 2:30 for it.

Re: British Labour Party Leader Sets Up Shop in Second Life

Typical government with modern non-war technology.  Hey, what is this cool thing!  Where did everyone go?  I would say it is like the southpark episodes with the pokemon type thing and the parents, but no causation, just failure.  I wonder how many tax dollars got wasted on that...

Nido Web Flash Tutorials AS2 and AS3 Tutorials for anyone interested.
How to set Xbox 360 Parental Controls

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How to set Xbox 360 Parental Controls

Re: British Labour Party Leader Sets Up Shop in Second Life

It would be so much more awesome if these groups set up rival guilds in WoW and raided each other.

Re: British Labour Party Leader Sets Up Shop in Second Life

 I like where this is going.

Re: British Labour Party Leader Sets Up Shop in Second Life

That should be how the U.S. conducts elections.

Each campaign gets to create a guild and they go at each other.

Can't you see it now? Obama charging in "FOR THE HORDE!!!" (I just prefer the Horde)

Re: British Labour Party Leader Sets Up Shop in Second Life

Ah good old Labour, getting stuck into their "well it worked for Obama" game plan.

Re: British Labour Party Leader Sets Up Shop in Second Life

Ugh, shoot me now...

"...a way to make sure that leading politicians have some idea of what is going on out there. Sadly, most of them still don't."

And they certainly won't learn much arseing around in second life. Moreover, the Labour party's interest is proof, as if it was needed, that no one really cares about second life.

Gift.

Re: British Labour Party Leader Sets Up Shop in Second Life

And the world continues to not care.

 
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MattsworknameWilson: how? Im still waiting for my upgrade notice07/29/2015 - 3:44am
Matthew WilsonI updated to a clean instill of windows 10.07/29/2015 - 2:36am
Mattsworknameargue that it's wrong, but then please admit it's wrong on ALL Fronts07/29/2015 - 2:06am
MattsworknameTechnoGeek: It's actually NOT, but it is a method used all across the specturm. See Rush limbaugh, MSNBC, Shawn hannity, etc etc, how many compagns have been brought up to try and shut them down by going after there advertisers. It's fine if you wanna07/29/2015 - 2:05am
Mattsworknamediscussed, while not what I liked and not the methods I wanted to see used, were , in a sense, the effort of thsoe game consuming masses to hold what they felt was supposed to be there press accountable for what many of them felt was Betrayal07/29/2015 - 2:03am
MattsworknameAs we say, the gamers are dead article set of a firestorm among the game consuming populace, who, ideally, were the intended audiance for sites like Kotaku, Polygon, Et all. As such, the turn about on them and the attacking of them, via the metods07/29/2015 - 2:03am
MattsworknameAndrew: Thats kind fo the issue at hand, Accountable is a matter of context. For a media group, it means accountable to its reader. to a goverment, to it's voters and tax payer, to a company, to it's share holders.07/29/2015 - 2:02am
Andrew EisenAnd again, you keep saying "accountable." What exactly does that mean? How is Gamasutra not accounting for the editorial it published?07/28/2015 - 11:47pm
Andrew EisenMatt - I disagree with your 9:12 and 9:16 comment. There are myriad ways to address content you don't like. And they're far easier to execute in the online space.07/28/2015 - 11:47pm
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Mattsworknameanother07/28/2015 - 9:16pm
Mattsworknameyou HAVE TO click on it. So they get the click revenue weather you like what it says or not. as such, the targeting of advertisers most likely seemed like a good course of action to those who wanted to hold those media groups accountable for one reason07/28/2015 - 9:16pm
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MattsworknameIn tv, and radio, ratings are how it works. your ratings determine how well you do and how much money you an charge.07/28/2015 - 9:02pm
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MattsworknameAndrew, Im asking as a practical question, Have gamers, as a group, ever asked for a game, or other item, to be banned. Im trying to see if theres any cases anyone else remembers cause I cant find or remember any.07/28/2015 - 8:55pm
Andrew EisenAs mentioned, Gamasutra isn't a gaming site, it's a game industry site. I don't feel it's changed its focus at all. Also, I don't get the sense that the majority of the people who took issue with that one opinion piece were regular readers anyway.07/28/2015 - 8:43pm
 

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