British Labour Party Leader Sets Up Shop in Second Life

Second Life seems to have peaked, but the British Labour Party apparently never got the memo.

The Daily Mail and the Guardian are both reporting Business Secretary Peter Mandelson has set up shop in SL’s virtual world where he will lead "an online campaign against Conservatives."

The move comes by way of Labour’s game plan to retain power in the event of a General Election. From the Daily Mail:

[Mandelson’s] starring role in Second Life will intensify speculation that he is being earmarked as Gordon Brown’s election supremo.

But it will also draw criticisms from those who will question the involvement of a senior politician in a fantasy world best known for its dubious moral standards… As well as the millions of innocent users who enjoy its escapist fantasy, Second Life has also become a favoured tool of adulterers and porn addicts.

The Guardian takes a more positive view:

The point about virtual worlds such as Second Life and social networks such as Facebook and Twitter is that they offer a direct communication channel to voters when they are at play at a time when people, especially younger people, are switching off from traditional media channels…


Mandelson’s visit to Second Life… is partly a successful publicity stunt but is also a way to make sure that leading politicians have some idea of what is going on out there. Sadly, most of them still don’t.

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  1. 0
    State says:

    Second Life finally has its first villain! Surely we now can put Mandelson at the top of all the Top Video Game villains now. Even if his avatar got deleted due to public demand it would only come back again and again! I wouldn’t want to bump into him on the game (my computer would probably get viruses and trojans). An evil man indeed.

  2. 0
    nighstalker160 says:

    That should be how the U.S. conducts elections.

    Each campaign gets to create a guild and they go at each other.

    Can’t you see it now? Obama charging in "FOR THE HORDE!!!" (I just prefer the Horde)

  3. 0
    Arell says:

    SL:  Home to furries, sex-fiends, and politicians that weren’t told about the furries and sex-fiends.

    Peter Mandelson:  "Hmm, an Incubus with breasts and a cat’s head just offered to help with the campaign… and to lick my nipples."

  4. 0
    Gift says:

    Ugh, shoot me now…

    "…a way to make sure that leading politicians have some idea of what is going on out there. Sadly, most of them still don’t."

    And they certainly won’t learn much arseing around in second life. Moreover, the Labour party’s interest is proof, as if it was needed, that no one really cares about second life.


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