MADD Canada Objects to Game Designed to Discourage Drunk Driving

Surprisingly, the head of MADD Canada has flatly dismissed a game designed to teach users the perils of DUI. As reported by the Globe and Mail, CEO Andrew Murie has "no interest" in Booze Cruise, a drunk driving simulation developed at the University of Calgary.

While MADD Canada sees no value in the game, the U.S. Army is in the process of adopting Booze Cruise as a tool to educate military personnel on the dangers of getting behind the wheel while impaired. 

MADD Canada’s objection appears to be that the game lets players know – based on body weight – how much they can imbibe before becoming intoxicated. That would seem like a pretty valuable thing of which to be aware. However, Murie said:

We’ve spent decades telling people not to drink and drive, and this simulator, one of the skills it teaches is to drink so much, and then drive.

GP: In some ways, Murie’s objection to Booze Cruise is reminiscent of the sex education vs. abstinence debate. 

Via: What They Play

Tweet about this on TwitterShare on FacebookShare on Google+Share on RedditEmail this to someone


  1. 0
    mikese says:

    Local and national news is worse reading about a drunk driver who killed X amount of people or injured so many. A few brief video clips maybe some pics in a newspaper etc. It can’t compare to a video game. How about in WoW where you can kill people and other creatures. Isn’t that the same as anyone else dieing? I can agree with MADD wanting to keep people from drinking and driving but it’s just a cry for attention going after a video game. How about all the movies and tv shows where you see people drinking and driving? Jail isn’t an answer nor is alcohol rehab some other punishment is needed for people who drive drunk so they dont do it again.

  2. 0
    Father Time says:

    Not only that but there are no benefits to being in a drunk state in GTA IV, you fall over if you walk too fast and lose health.


    Debates are like merry go rounds. Two people take their positions then they go through the same points over and over and over again. Then when it’s over they have the same positions they started in.

  3. 0
    MrKlorox says:

    The US Army needs to give the game the Red Asphalt (google it) treatment. However trying to shock the already shellshocked from driving while drunk probably isn’t that great of an idea.

  4. 0
    hayabusa75 says:

    I wouldn’t expect an organization like MADD to take kindly to a game called "Booze Cruise", even if it is supposed to be educational…

    "There is no sin except stupidity." – Oscar Wilde

  5. 0
    Father Time says:

    I wouldn’t put all the pro-lifers in the same tier as Peta.

    Sure there are some who refuse to compromise, have really out there stands (I read somewhere about a guy who wanted abortion illegal and wanted abortioners to be convicted Nuremberg Trials style) and refuse to see their opponents as anything more than baby killers, murderers blah blah blah but you can find nuts and head in the sand ‘I’m right you’re wrong, you’re evil/stupid for disagreeing, you’ll never change that’ crap everywhere.

    Just as there are more animal rights activists than Peta there are pro-lifers who aren’t nearly as insane as some of their clinic burning bretheren.

    I always tend to avoid debates on abortion, because they’re really predictable and devolve into shouting matches very quickly.

    For instance as soon as a man gets involved in the debate 8 times out of 10 the women who disagree with his side will say something along the lines of ‘this is on women’s rights so therefore your opinion is worthless on the matter’.

    (This rule becomes null and void if there are all ready men debating for the other side).


    Debates are like merry go rounds. Two people take their positions then they go through the same points over and over and over again. Then when it’s over they have the same positions they started in.

  6. 0
    Ghost Coins says:

    To be frank, this does not suprise me as far as MADD is concerned.  They approach the subject matter with the same zeal PETA and the Pro-Lifers approach their respective issues.  There is no middle ground, there is no negotiation.  There is simply their side of the arguement, and if you disagree with them you are met with the shrill kreens of dischord and veiled malice wrapped in reightous indignation.  Needless to say I am not a tremendous fan of their methodology.  I do, however, support the overarching message that they, and regardless of their agreement to it or not, the message of these developers and backers in the Army.  It is a problem, and the more information that can be provided to individuals put in this particular situation is one more tool that they can use to provide a better judgement to keep themselves, and others, alive.


    To be persuasive we must be believable; to be believable we must be credible; credible we must be truthful. Edward R. Murrow

  7. 0
    Wolvenmoon says:

    Okay, then they should file the objection on that part of the game and see if they can get it changed or removed.

    It is reminiscent of the abstinence debate. The extreme on one side support giving out condoms in the school nurse’s office without notifying the parents, on the other side leaves kids confused, scared, and ashamed.

    However, the moderate voice gets quashed out. Maybe some day we’ll be able to be matter of fact about what’s happening in teenage bodies without encouraging reckless behavior.

    MADD needs to take this stance with drunk driving. Perhaps they could try to petition to switch this weight-intoxication thing out with information on what happens in the brain after consumption of alcohol. Then there’d be more education on why NOT to get drunk in the first place, and education on why you shouldn’t drive after even a glass of wine. (Or play with power tools, for that matter)

  8. 0
    insanejedi says:

    The ironic thing is that GTA 4’s drunk driving is an example of non-intrusive demonstration of drunk driving that works without being obnoxious or tasteless like the MADD ads.

    The drunk driving in GTA 4 shows no dead babies or mothers, or a tragic event that shout the the high heavens saying "DRUNK DRIVING IS BADDD!!! DON’T DO IT OR THIS MIGHT HAPPEN!!!!!1111" and generally what that causes is irratability of the group doing this as they are up to my face telling me things with a megaphone.

    With GTA 4, drinking is A) a voluntary action with your freinds. and B) allows alternatives after your night at the bar. What this shows is it is your fault you are in a police chase while your drunk behind the wheel and if you didin’t want to get in this you should have called a cab or sit and sober up. Voluntary consequences are the most effective and subtle way of getting a point like this across. Maybe MADD is just angry that they didin’t think about this and Booze Cruise and GTA drunk driving is stealing their thunder (rightfully so.)

  9. 0
    Liekos says:

    "While MADD Canada sees no value in the game, the U.S. Army is in the process of adopting Booze Cruise as a tool to educate military personnel on the dangers of getting behind the wheel while impaired. "


    Wait, what?  Why does the U.S. Army feel the need to adopt a game to teach military personnel not to drink and drive?  Shouldn’t they know this already?  Is there a big problem with military personnel drinking & driving?

  10. 0
    HEXakali says:

    Thanks to those of you who see our point in making this game. My name is Lori Shyba and I was lead concept artist on the Booze Cruise game. One of the primary reasons that it was given a go ahead by the rest of the team *and* our Calgary Police Service partners is because of its innate message of how idiotic it is to drink and drive. The scoring system was designed to escalate insurance costs, dole out driving demerits and even put drivers in jail for bad driving. There is no positive reward for drunk driving. That was clear from the get go. One of the reasons I was keen to create and develop this game was that the young life of a close family friend was snuffed out in a drinking and driving motorcycle accident and I felt that if one life was saved due to a young driver playing the game it would be worth all our effort and more.

    I am bitterly disappointed that Andrew Murie, as a representative of Mothers Against Drunk Driving, has come out against the game. We’ve had many MADD chapters request use of the game and they too will likely be dismayed.

  11. 0
    Austin_Lewis says:

    We like to call it ‘profound’ or ‘art’ and give it a government grant.

    Kind of like that jackass from Argentina who killed a dog and called it ‘art’.  I’d kind of like to see if it counts as ‘art’ were I to chain him to a wall and starve him to death while people walk by. 

  12. 0
    hayabusa75 says:

    Yeah, even their founding members admit that MADD has moved in the prohibition direction over the years, which is NOT what their original mission was all about.

    "There is no sin except stupidity." – Oscar Wilde

  13. 0
    Austin_Lewis says:

    MADD is a shitty organization that does little positive, but sure enjoys putting out statistics that are outright lies. 

    For example, their statistic for crashes caused by alcohol includes crashes where anyone in the car had any alcohol in their system, crashes where the person being crashed into had alcohol in THEIR system, and all sorts of other ridiculous scenarios where alcohol was clearly not at fault.

    They’re just another group of liars hiding behind the ‘think of the children’ line.

  14. 0
    InsaneFool says:

    The problem with MADD Canada on this subject is that they feel that when driving you should have had absolutely NO Alcohol in your system.

    Don’t get me wrong, MADD is a fantastic organization that does a ton of work for victims of DUI collisions. But they’re zero tolerance stance is a bit extreme IMHO.

  15. 0
    barra_sadei says:

    Um… At college, a counselor came in* with two tall stacks of cards: one for males and one for females. She passed the stacks around, telling us to take one that’s closest to our bodyweight. On it, it listed how drinks (based on a standard beer or seving or something; I don’t have it on me right now) of varying amounts affected your blod-alchohol level, as well as how long it would take for the alchohol to get out of your system.

    Mind you, however, this was a freshman class.

    Plus, I’ve heard of real-world drunk simulations, where groups would provide a modified car that simulated drunk driving… I think the game simulation would be as effective, and a lot safer.

    *= if you’ve ever gone to college, you’re probably wondering why the counselor came in. No, I wasn’t caught on campus drunk; it was a freshman course to help new students learn more aboutt he college and immediate area… Apparently, college life requires encountering parties full of drunks. (I’m a commuter, and being a straightedge (I don’t drink… Plus, I choke from sipping wine), I don’t think it’ll happen.)

  16. 0
    GTCv Deimos says:

    The first rule of special interest groups, and watchdogs… If you can’t take credit for it, then it’s corrupting our youth, and raping our goats.

  17. 0
    nightwng2000 says:

    Dismissing ANY solution is just pathetic.

    Campaigns against drinking keep SOME people from drinking.

    Campaigns against excessive drinking keep SOME people who DO drink from drinking too much.

    Campaigns against drinking and driving keep SOME people who DO drink AND DO excessively drink from driving.

    Campaigns that actively SHOW you what happens affect even MORE people.

    You’ll NEVER have 100% coverage with any single solution.  So the more solutions the better.  So why bitch about getting all the help you can to reduce problems later?

    Sad.  Just Sad.


    NW2K Software

    Nightwng2000 has also updated his MySpace page: Nightwng2000 is now admin to the group "Parents For Education, Not Legislation" on MySpace as

  18. 0
    GoodRobotUs says:

    ‘Quick everyone, if we pretend it doesn’t happen, it’ll go away!’

    I’m against drunk-driving, I’m also against the concept of ‘Three Monkeys’ when it comes to dealing with it.

  19. 0
    Geoff says:

    There’s no pleasing some people.  It is not illegal to have a drink and then drive, so long as you are not impaired.  One beer is not going to have an effect.  A six pack on the other hand…

    Some people can’t seem to grasp the idea of moderation, and to some moderation is still too much.  Both groups are nuts.  Bah, too early to be really snarky.  Give me a couple hours and some coffee and I’ll be back on my game.


    Tea and cake or death! Tea and cake or death! Little Red Cook-book! Little Red Cook-book!

  20. 0
    Geoff says:

    Oh, so that’s the purpose of zombie games/movies!  Boy is my face red.  I’ve been working on this super virus for the past eight months.  Better get rid of it.


    Oh sh…ummmm, any gamers in the NYC area may want to take a long vacation to some place rural.


    Tea and cake or death! Tea and cake or death! Little Red Cook-book! Little Red Cook-book!

  21. 0
    d20sapphire says:

    Wow, way to miss the point.  It’s not a skill, it’s a warning to players about the consequences.  Just like how zombie games are a warning to us all to never develop a super virus–because a lot of death may occur.

Leave a Reply