Ars Technica Rips Activision Blizzard CEO

Don’t invite Ben Kuchera of Ars Technica and Activision Blizzard boss Bobby Kotick to the same party.

Yesterday, Kuchera penned a surprisingly personal criticism of the long-time CEO, including a photo of Kotick with devil’s horns added (left). In the column, Kuchera refers to Kotick as "a carpetbagger," "the devil," "brazen," and possessed of a "cash lust."

At issue seems to be Kuchera’s feeling that Kotick is all about the Benjamins, not the games:

That’s why I find Bobby Kotick so distasteful—the man is a carpetbagger… usually, when you put the devil in charge, you have the good graces to at least keep a smooth-talking demon or two around to deal with the press. With Kotick, he’s very brazen about his need to squeeze every last dollar he can out of every franchise under the Activision Blizzard label. He wants to exploit his games. He wants to make sure he has a sequel every year, and don’t forget the Wii and DS ports. Why have one StarCraft game if you can have three?…

Kotick doesn’t play his games, and it shows. He has a tin ear when it comes to speaking to investors or the press. This is a guy who looks at the balance sheets of World of Warcraft and wants more, more, more… and it’s doubtful he even knows the name of Azeroth. Under his control, Activision Blizzard has started to look and feel like the Shire at the end of the Lord of the Rings (and by that, I mean the books’ vision)…

World of Warcraft may look like it will go on forever, but the only thing greater than the loyalty of those players is Kotick’s cash-lust. The only question is if the two will ever collide…

Whatever one might think of the man, Kotick clearly has business acumen. He was runner-up as Marketwatch’s CEO of the Year for 2008 and is currently featured on the cover of Forbes. In fact, the business mag’s profile of Kotick comes in for a mention by Kuchera. Some gamers are upset by a line penned by writer Peter Beller and not attributed to the Activision Blizzard CEO:

EA also teamed with MTV to sell Rock Band, a shameless knockoff of Guitar Hero that added drums, bass and a microphone to the world of make-believe rock stars.

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