The Campaign for a Commercial-Free Childhood has had little to say about video games since joining the 2007 fight against Manhunt 2.
But the Boston-based group has named a popular video game as a finalist in the voting for its first annual TOADY (Toys Oppressive And Destructive to Young Children) Award.
So, which game has drawn CCFC’s wrath? Grand Theft Auto IV? Left 4 Dead? Saints Row 2? Blitz: The League II?
Actually, none of the above. The CCFC has targeted LEGO Batman. Here’s what the watchdog group says about the E10-rated game on its website:
How do you turn the ultimate creative toy into a symbol of commercialized childhood? Begin by partnering with media companies to sell that toy in branded kits designed for recreating movies like Star Wars, rather than creative construction.
Then, dispense with hands-on building altogether by turning your toy into a video game so that instead of deciding what to build next, children choose which cyber weapons to use to beat up their opponent.
Finally, ignore the fact it was rated suitable for ages 10 & up and partner with McDonald’s for a Happy Meal toy giveaway to simultaneously promote the video game, junk food, and the violent Dark Knight movie series to preschoolers.