Sega Europe Boss Talks Sense on Used Game Sales

Kudos to Sega Europe chief Mike Hayes.

While Take-Two CEO Ben Feder and other video game industry moguls have been doing a great deal of whining about used game sales of late, Hayes has opted for a rational, consumer-friendly approach. is featuring an interview with Hayes, who explains his common-sense view of the used game issue and says that he wants to avoid "relationship damage with the consumer."

Good thinking.

Here are Hayes’s used game comments:

Right now it’s probably not on our top ten list of things that we need to take action and be concerned about. The whole second-hand games market is one of those very, very sensitive areas that I’ve got to say Sega keeps a pretty low profile on – and I’ll tell you why. I know that there are publishers that are vehemently, aggressively against it.

My reluctant view is that while I can understand that, if publishers were to try and enforce a non-second-hand market to the consumer, I think there would be relationship damage with the consumer. Of course, commercially, do I support it? Of course not, and I have to think here of the 650 people we employ at Sega Europe.

However, do we have a successful business working with the retailers that offer that service? Yes, we do. So would I ever join a campaign to get it stopped? The answer is no. Do I like it? The answer is no. I may be sitting on the fence here, but there needs to be a bit of reality on the market.

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