A proposed amendment to Utah’s Truth in Advertising Law may have little impact on the sale of M-rated games to minors, according to its sponsor.
Rep. Mike Morley (R) discussed the measure, which was conceived by disbarred Miami attorney Jack Thompson, with Salt Lake Tribune reporter Glen Warchol:
Morley tells me his bill… takes a radically different approach than ill-fated past proposals… It would work like this: A store, Target for instance, could advertise that it takes precautions not to sell mature-content games to kids, presumably to attract business from concerned parents. But if one of its clerks did sell an inappropriate game to a kid—the parents could sue the store…
Of course, the stores can simply [decide to] not make any such advertising promises.
If this doesn’t sound to you like a rigorous way to control video game sales, you’re right. Morley acknowledged as much to me:
This approach is constitutional. Will it be effective? Maybe not.
Morley assures me the Legislature has plenty of time to deal with pointless bills like this and still take care of the people’s real business.
Morley made similar comments to Utah’s Deseret News:
[Morley] acknowledged that his proposal was relatively limited in scope and would have little to no effect on some segments of the video game industry.
"If they’re one of those places that thinks, ‘Well, as long as they have a heartbeat and some money we’ll sell to them,’ then this won’t have any impact on them," Morley said.
Morley said he hasn’t been able to get a feel for the level of enthusiasm among House Republicans for yet another bill directed at the video game industry.
GP: Hardly a ringing endorsement from Rep. Morley for his own legislative proposal…