ESA Hopes Bigger E3 Will Permit "Restructuring" of Inflated Membership Fees

February 26, 2009 -

Over the last year, video game publishers' lobbying group the Entertainment Software Association has lost a quarter of its members.  New financial data reported by Gamespot may shed some light on just why the defections have occurred.

Back in 2007 - at the demand of its member companies - the ESA scaled back its annual E3 show, reducing the number of attendees from more than 60,000 to around 5,000. Despite the downsized event pulling in nearly $15 million less than in 2006, the ESAʼs 2007 revenue dropped less then $1 million, thanks to hefty membership fee increases - 1700% hefty.
 
Dues collected for the year of the Santa Monica E3 (April 1, 2007 - March 31, 2008) rang up at $17.41 million; the prior year's total was $4.47 million.  The year before that, the ESAʼs total income from member fees was just over $1 million. 
 
Although NCsoft has gone on record that its decision not to renew its 2009 membership with the ESA was not financially motivated, itʼs a good bet that for some of the memcos (including financially-battered Midway), money was indeed a big factor.
 
For its part, the ESA told Gamasutra that it's revisiting its membership dues structure in addition to aiming for a bigger, better, and more profitable E3 2009.  Said ESA CEO Mike Gallagher (left):

The positive restructuring of the E3 Expo allowed us to revisit the ESAʼs dues structure.  It is our hope that this new model will make the ESA an attractive and accessible option for small and mid-sized publishers so we can more fully represent our industryʼs diversity.

-Reporting from San Diego, GamePolitics Correspondent Andrew Eisen


Comments

Re: ESA Hopes Bigger E3 Will Permit "Restructuring" of Inflated

Wow those are some big fees... I guess the ESA is the real pirate that's bleeding companies dry

Re: ESA Hopes Bigger E3 Will Permit "Restructuring" of ...

 ESA Member fees are HEFTY HEFTY HEFTY, ECA member fees are wimpy wimpy wimpy.

Re: ESA Hopes Bigger E3 Will Permit "Restructuring" of ...

Even so, what you get for being a member of ECA is not much.  Heck, as a member I've yet to get any response to any one of my queries (one of which was to try to find out why their promised amazon.com discount doesn't actually exist).  I finally sent them a message cancelling my membership - to which they have not responded (surprise, surprise).  I suspect I'll eventually have to cancel my credit card to ensure that I'm not charged for next year's dues.

The moral of my story - avoid the ECA like the plague.  At a cost of nearly $20/year the organization does nothing for its members and is about as responsive as a brick wall.  I would have got more satisfaction by throwing my $20 in the fire or down the toilet.

Re: ESA Hopes Bigger E3 Will Permit "Restructuring" of ...

Interesting, I have had none of your problems. I get a good number of my requests answered.

But of course I did not join just for the discounts. My primary reason to join was to actually get involved in what they are doing. You know, getting together with other gamers to fight for our rights and reputaion. That sort of thing.

For $20 a year,  I think that is worth it.

E. Zachary Knight
Oklahoma City Chapter of the ECA
http://www.theeca.com/chapters_oklahoma

Re: ESA Hopes Bigger E3 Will Permit "Restructuring" of Inflated

A good way to buffer the cost is to open it the the public and charge an admission fee.

 

And what I got from that is, well, are they trying to justify the higher membership fees? As I doubt it's possible to justify that to a floundering developer, especiallg if they need to spend even more just to get noticed at E3.

Re: ESA Hopes Bigger E3 Will Permit "Restructuring" of ...

"A good way to buffer the cost is to open it the the public and charge an admission fee."

Agreed, and I just want said admission fee to be small enough for low-middle class to get in.

------------------------------------------------------------------------------

-----------------------------



"A Chrono Trigger is anything that unleashes its will or desire to change history!" -Gaspar
 
Forgot your password?
Username :
Password :

Poll

Who's responsible for crappy Netflix performance on Verizon?:

Shout box

You're not permitted to post shouts.
InfophileVery nice article, Zen. I definitely agree that many devs won't support something unless everyone has it. So many other examples from the past, even as far back as the SNES and accessories for it like the mouse or superscope.07/24/2014 - 5:40am
ZenWrote up a story about people wanting Nintendo to drop the GamePad...and why I think it needs to stop. :) http://bit.ly/1raIQvv Let me know what you think!07/23/2014 - 10:53pm
MaskedPixelanteHey, so remember that "redeem your Sims 2 key on Origin for a free copy of the all-in-one edition" promotion? Well, it didn't work, so to make up for it, just go into your Origin profile and redeem the product key "I-LOVE-THE-SIMS" for your free Sims 2.07/23/2014 - 9:12pm
Andrew EisenThe Steam controller may have changed again. http://www.vg247.com/2014/07/23/steam-controller-valve/07/23/2014 - 6:46pm
james_fudgePlease use the comments section for bitching about specific articles :) We do read them, after all.07/23/2014 - 10:52am
Andrew EisenThat's unfair but thank you for the tip on the Reddit thread containing the Kickstarter message to backers. The article has been updated.07/23/2014 - 10:50am
SleakerHere's the message Areal backers recieved from Kickstarter: http://www.reddit.com/r/Games/comments/2beqlc/areal_kickstarter_suspended/07/23/2014 - 8:52am
Sleaker@MW - I still think Cogent/Level3 hookups were lacking prior to the comcast switch, but I do think verizon is being dumb here.07/23/2014 - 12:06am
Andrew EisenOf course it's a question. It's got a question mark and everything!07/22/2014 - 6:43pm
Matthew WilsonHate to say it, but that poll is not even a question. there is too much evidence that points to Verizon. http://www.extremetech.com/computing/186576-verizon-caught-throttling-netflix-traffic-even-after-its-pays-for-more-bandwidth07/22/2014 - 6:23pm
Andrew EisenHuh. The new Battlefield has been delayed to early next year. Are you feeling okay, EA? http://blogs.battlefield.com/2014/07/bfh-will-launch-2015/07/22/2014 - 6:11pm
SleakerWest End Games - Areal developers just got their Kickstarter suspended. Might want to dump that 'fully funded' status.07/22/2014 - 12:08pm
MaskedPixelanteHas anyone who bought it gotten their Sims 2 Ultimate Edition upgrade yet? Still waiting on mine, especially since they're supposed to be out by today.07/22/2014 - 10:45am
IanCDynasty Warriors 8 for the PS4 finally has the option to turn off the OTT depth of field that made the game look like a blurry mess. Only a few months behind the JP version patch...07/22/2014 - 10:17am
NeenekoI see nothing in Section 111 that would exclude IP transmission. It even explicitly includes 'other transmission methods'07/22/2014 - 9:28am
ZippyDSMleehttp://www.afterdawn.com/news/article.cfm/2014/07/19/ruling_aereo_is_not_a_cable_company07/22/2014 - 8:13am
ZippyDSMleelul what?07/22/2014 - 7:53am
ZippyDSMleehttp://arstechnica.com/gaming/2014/07/bungie-cross-generation-destiny-wouldnt-be-fair-to-low-res-players/07/22/2014 - 7:53am
MaskedPixelantehttp://www.joystiq.com/2014/07/22/wii-u-update-adds-system-to-system-transfers/ The latest Wii U update allows you to do the system transfer between two Wii Us. Still not true accounts, but getting there.07/22/2014 - 7:39am
 

Be Heard - Contact Your Politician