ESA Hopes Bigger E3 Will Permit "Restructuring" of Inflated Membership Fees

February 26, 2009 -

Over the last year, video game publishers' lobbying group the Entertainment Software Association has lost a quarter of its members.  New financial data reported by Gamespot may shed some light on just why the defections have occurred.

Back in 2007 - at the demand of its member companies - the ESA scaled back its annual E3 show, reducing the number of attendees from more than 60,000 to around 5,000. Despite the downsized event pulling in nearly $15 million less than in 2006, the ESAʼs 2007 revenue dropped less then $1 million, thanks to hefty membership fee increases - 1700% hefty.
 
Dues collected for the year of the Santa Monica E3 (April 1, 2007 - March 31, 2008) rang up at $17.41 million; the prior year's total was $4.47 million.  The year before that, the ESAʼs total income from member fees was just over $1 million. 
 
Although NCsoft has gone on record that its decision not to renew its 2009 membership with the ESA was not financially motivated, itʼs a good bet that for some of the memcos (including financially-battered Midway), money was indeed a big factor.
 
For its part, the ESA told Gamasutra that it's revisiting its membership dues structure in addition to aiming for a bigger, better, and more profitable E3 2009.  Said ESA CEO Mike Gallagher (left):

The positive restructuring of the E3 Expo allowed us to revisit the ESAʼs dues structure.  It is our hope that this new model will make the ESA an attractive and accessible option for small and mid-sized publishers so we can more fully represent our industryʼs diversity.

-Reporting from San Diego, GamePolitics Correspondent Andrew Eisen


Comments

Re: ESA Hopes Bigger E3 Will Permit "Restructuring" of Inflated

Wow those are some big fees... I guess the ESA is the real pirate that's bleeding companies dry

Re: ESA Hopes Bigger E3 Will Permit "Restructuring" of ...

 ESA Member fees are HEFTY HEFTY HEFTY, ECA member fees are wimpy wimpy wimpy.

Re: ESA Hopes Bigger E3 Will Permit "Restructuring" of ...

Even so, what you get for being a member of ECA is not much.  Heck, as a member I've yet to get any response to any one of my queries (one of which was to try to find out why their promised amazon.com discount doesn't actually exist).  I finally sent them a message cancelling my membership - to which they have not responded (surprise, surprise).  I suspect I'll eventually have to cancel my credit card to ensure that I'm not charged for next year's dues.

The moral of my story - avoid the ECA like the plague.  At a cost of nearly $20/year the organization does nothing for its members and is about as responsive as a brick wall.  I would have got more satisfaction by throwing my $20 in the fire or down the toilet.

Re: ESA Hopes Bigger E3 Will Permit "Restructuring" of ...

Interesting, I have had none of your problems. I get a good number of my requests answered.

But of course I did not join just for the discounts. My primary reason to join was to actually get involved in what they are doing. You know, getting together with other gamers to fight for our rights and reputaion. That sort of thing.

For $20 a year,  I think that is worth it.

E. Zachary Knight
Oklahoma City Chapter of the ECA
http://www.theeca.com/chapters_oklahoma

Re: ESA Hopes Bigger E3 Will Permit "Restructuring" of Inflated

A good way to buffer the cost is to open it the the public and charge an admission fee.

 

And what I got from that is, well, are they trying to justify the higher membership fees? As I doubt it's possible to justify that to a floundering developer, especiallg if they need to spend even more just to get noticed at E3.

Re: ESA Hopes Bigger E3 Will Permit "Restructuring" of ...

"A good way to buffer the cost is to open it the the public and charge an admission fee."

Agreed, and I just want said admission fee to be small enough for low-middle class to get in.

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WonderkarpI'd love a real Conker. the Project Spark thing I am looking at. If they provide atleast 25 hours of original conker crazyness that I dont have to build.....05/29/2015 - 7:55pm
Matthew WilsonI think he was talking about wanting a real one.05/29/2015 - 7:19pm
Andrew EisenKarp - A real Conker game or are you content with that Project Spark thing?05/29/2015 - 7:18pm
Matthew Wilson if they are smart, they hire Hideo Kojima, give him his own studio, and rebew the partnership with Guillermo del Toro.05/29/2015 - 7:04pm
MattsworknameReally hope silent hills gets made, it really deserves to be released, and konami is being stupid riht now so if MS wants to take it, more power to them.05/29/2015 - 6:32pm
Wonderkarp80% complete? Well. If there was ever a reason to make me buy a Xbone, that would be it. That and Conker05/29/2015 - 5:24pm
Matthew Wilsonif true, a very smart move.05/29/2015 - 5:24pm
Adam802Huge if true: http://www.ign.com/articles/2015/05/29/silent-hills-reportedly-an-xbox-one-exclusive?abthid=5568e08e738dff6a4f00002305/29/2015 - 5:19pm
WonderkarpRegion locking annoys me. I cant tell you how many Japanese games I want to to play but need to own another console and learn japanese to play them!05/29/2015 - 5:13pm
MattsworknameThis kinda thing is why I have a very negitive view on things like region locking and games not being released universially. it creates problems like this where the game gets reduced as a result .05/29/2015 - 4:41pm
Andrew EisenNeither will the 3DS. Wait, WHAT?! http://www.siliconera.com/2015/05/28/samurai-warriors-chronicles-3-does-not-include-nintendo-costumes-in-the-west/05/29/2015 - 4:33pm
 

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