ESA Hopes Bigger E3 Will Permit "Restructuring" of Inflated Membership Fees

February 26, 2009 -

Over the last year, video game publishers' lobbying group the Entertainment Software Association has lost a quarter of its members.  New financial data reported by Gamespot may shed some light on just why the defections have occurred.

Back in 2007 - at the demand of its member companies - the ESA scaled back its annual E3 show, reducing the number of attendees from more than 60,000 to around 5,000. Despite the downsized event pulling in nearly $15 million less than in 2006, the ESAʼs 2007 revenue dropped less then $1 million, thanks to hefty membership fee increases - 1700% hefty.
 
Dues collected for the year of the Santa Monica E3 (April 1, 2007 - March 31, 2008) rang up at $17.41 million; the prior year's total was $4.47 million.  The year before that, the ESAʼs total income from member fees was just over $1 million. 
 
Although NCsoft has gone on record that its decision not to renew its 2009 membership with the ESA was not financially motivated, itʼs a good bet that for some of the memcos (including financially-battered Midway), money was indeed a big factor.
 
For its part, the ESA told Gamasutra that it's revisiting its membership dues structure in addition to aiming for a bigger, better, and more profitable E3 2009.  Said ESA CEO Mike Gallagher (left):

The positive restructuring of the E3 Expo allowed us to revisit the ESAʼs dues structure.  It is our hope that this new model will make the ESA an attractive and accessible option for small and mid-sized publishers so we can more fully represent our industryʼs diversity.

-Reporting from San Diego, GamePolitics Correspondent Andrew Eisen


Comments

Re: ESA Hopes Bigger E3 Will Permit "Restructuring" of Inflated

Wow those are some big fees... I guess the ESA is the real pirate that's bleeding companies dry

Re: ESA Hopes Bigger E3 Will Permit "Restructuring" of ...

 ESA Member fees are HEFTY HEFTY HEFTY, ECA member fees are wimpy wimpy wimpy.

Re: ESA Hopes Bigger E3 Will Permit "Restructuring" of ...

Even so, what you get for being a member of ECA is not much.  Heck, as a member I've yet to get any response to any one of my queries (one of which was to try to find out why their promised amazon.com discount doesn't actually exist).  I finally sent them a message cancelling my membership - to which they have not responded (surprise, surprise).  I suspect I'll eventually have to cancel my credit card to ensure that I'm not charged for next year's dues.

The moral of my story - avoid the ECA like the plague.  At a cost of nearly $20/year the organization does nothing for its members and is about as responsive as a brick wall.  I would have got more satisfaction by throwing my $20 in the fire or down the toilet.

Re: ESA Hopes Bigger E3 Will Permit "Restructuring" of ...

Interesting, I have had none of your problems. I get a good number of my requests answered.

But of course I did not join just for the discounts. My primary reason to join was to actually get involved in what they are doing. You know, getting together with other gamers to fight for our rights and reputaion. That sort of thing.

For $20 a year,  I think that is worth it.

E. Zachary Knight
Oklahoma City Chapter of the ECA
http://www.theeca.com/chapters_oklahoma

Re: ESA Hopes Bigger E3 Will Permit "Restructuring" of Inflated

A good way to buffer the cost is to open it the the public and charge an admission fee.

 

And what I got from that is, well, are they trying to justify the higher membership fees? As I doubt it's possible to justify that to a floundering developer, especiallg if they need to spend even more just to get noticed at E3.

Re: ESA Hopes Bigger E3 Will Permit "Restructuring" of ...

"A good way to buffer the cost is to open it the the public and charge an admission fee."

Agreed, and I just want said admission fee to be small enough for low-middle class to get in.

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Matthew Wilsonthe issue is when is doesn't work it can screw over millions in new york city's case. more often than not it is better to let the free market run its course without market distortion.04/16/2014 - 9:36am
NeenekoTrue, and overdone stagnation is a problem. It is a tricky balance. It does not help that when it does work, no one notices. Most people here have benifited from rent controls and not even realized it.04/16/2014 - 9:23am
ZippyDSMleehttp://www.afterdawn.com/news/article.cfm/2014/04/15/riaa_files_civil_suit_against_megaupload04/16/2014 - 8:48am
ZippyDSMleeEither way you get stagnation as people can not afford the prices they set.04/16/2014 - 8:47am
Neenekowell, specifically it helps people already living there and hurts people who want to live there instead. As for 'way more hurt', majorities generally need less legal protection. yes it hurt more people then it helped, it was written for a minority04/16/2014 - 8:30am
MaskedPixelantehttp://torrentfreak.com/square-enix-drm-boosts-profits-and-its-here-to-stay-140415/ Square proves how incredibly out of touch they are by saying that DRM is the way of the future, and is here to stay.04/16/2014 - 8:29am
james_fudgeUnwinnable Weekly Telethon playing Metal Gear http://www.twitch.tv/rainydayletsplay04/16/2014 - 8:06am
ConsterTo be fair, there's so little left of the middle class that those numbers are skewing.04/16/2014 - 7:42am
Matthew Wilsonyes it help a sub section of the poor, but hurt both the middle and upper class. in the end way more people were hurt than helped. also, it hurt most poor people as well.04/16/2014 - 12:13am
SeanBJust goes to show what I have said for years. Your ability to have sex does not qualify you for parenthood.04/15/2014 - 9:21pm
NeenekoSo "worked" vs "failed" really comes down to who you think is more important and deserving04/15/2014 - 7:04pm
NeenekoThough I am also not sure we can say NYC failed. Rent control helped the people it was intended for and is considered a failure by the people it was designed to protect them from.04/15/2014 - 7:04pm
NeenekoIf they change the rules, demand will plummet. Though yeah, rent control probably would not help much in the SF case. I doubt anything will.04/15/2014 - 1:35pm
TheSmokeyOnline gamer accused of murdering son to keep playing - http://cnews.canoe.ca/CNEWS/Crime/2014/04/15/21604921.html04/15/2014 - 11:50am
Matthew Wilsonyup, but curent city rules do not allow for that.04/15/2014 - 11:00am
ZippyDSMleeIf SF dose not start building upwards then they will price people out of the aera.04/15/2014 - 10:59am
Matthew Wilsonthe issue rent control has it reduces supply, and in SF case they already has a supply problem. rent control ofen puts rent below cost, or below profit of selling it. rent control would not fix this issue.04/15/2014 - 10:56am
NeenekoRent control is useful in moderation, NYC took it way to far and tends to be held up as an example of them not working, but in most cases they are more subtle and positive.04/15/2014 - 10:24am
PHX CorpBeating Cancer with Video Games http://mashable.com/2014/04/14/steven-gonzalez-survivor-games/04/15/2014 - 9:21am
Matthew Wilsonwhat are you saying SF should do rent control, that has never worked every time it has been tried. the issue here is a self inflicted supply problem imposed by stupid laws.04/15/2014 - 8:52am
 

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