At this point, British government health campaign Change4Life probably wishes it had gone in a different direction with its most recent ad campaign.
As has been widely reported, the ad, which visually links playing video games with an early death, has generated official complaints to the U.K.’s Advertising Standards Authority by British game development group Tiga and game business website MCV.
Now, reports MCV, Sony Europe is considering the filing of a lawsuit over the ad’s unauthorized use of what appears to be a PlayStation controller:
A source close to Sony revealed to MCV that the agency behind the ad, The Gate, had not contacted the platform holder to ask about using a controller that bears a close likeness to PlayStation’s pad.
The ad forms part of the Government’s Change4Life Campaign, and was created by agency The Gate in conjunction with the British Heart Foundation, Cancer Research UK and Diabetes UK.