NIMF Sees Madworld as Blemish on Nintendo’s Record

The National Institute on Media and the Family has taken a swipe at Nintendo over the release of Sega’s bloody Madworld for the Wii.

IGN reports on a NIMF press release in which organization founder Dr. David Walsh criticizes Nintendo for licensing Madworld, which has been highly anticipated by many Wii gamers:

[Nintendo has] shed its ‘family friendly’ reputation with MadWorld’s release.


The release of MadWorld for the Wii brings violent videogames to a once family-friendly platform. In MadWorld, gamers use the Wii Remote to make the necessary physical actions to chainsaw an opponent in half, impale an enemy with a signpost or decapitate a victim with a golf club…

In the past, the Wii has successfully sold itself as being the gaming console for the entire family and a way to bring family-game nights back into people’s living rooms. Unfortunately, Nintendo opened its doors to the violent videogame genre. The National Institute on Media and the Family hopes that Nintendo does not lose sight of its initial audience and continues to offer quality, family-friendly games.

GP: While Walsh’s criticism of Madworld is not unexpected, the idea that Nintendo is pursuing a family friendly policy went by the wayside with the 2007 release of Manhunt 2 for the Wii.

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  1. Trevor McGee says:

    Resident Evil 4 
    Resident Evil Umbrella Chronicles 
    Manhunt 2 
    House of the Dead 2 & 3 Return 
    House of the Dead: Overkill 
    Dead Rising: Chop Til You Drop 
    Mortal Kombat: Armageddon 
    No More Heroes 

    All those Mature rated games that were released before Madworld and somehow it’s Madworld that is the one to ruin the "family friendliness"? Makes no sense. These people don’t even pay attention to what is on the console to begin with, they probably just saw the commercial and went nuts because they don’t have anything else better to do.


  2. Clever says:

    See – now I wonder how NIMF members got their hands on such technology before the rest of us. Obviously something must be impeding them from simply NOT BUYING the bloody thing…

  3. ChrowX says:

    The Wii is Family Friendly. Families often include adults and young adults. These people will likely not want to play ‘Go Diego Go Saves the Dinosaurs’ when they want to kick backa nd entertain themselves with Nintendo’s Wii system. It’s down-right ignorant to demand that a console be Family Friendly by insisting that all of the games only be suitable for emotionally over-sensitive infants.

    The Wii is Family friendly because it doesn’t pidgeon-hole itself by having nothing but kiddy games. Does that make it 100% kid friendly? No. But that’s apparently not what we’re debating with Mr. Walsh.

  4. TBoneTony says:

    I don’t think that the Wii has a kiddie or Grandparents image, because the real problem lies in the people who never have played Videogames because of their blind ignorance to believe that Nintendo is always family friendly even though the Nintendo Console has always had games for the mature gamer as well since the last few years of the SNES.

    Stuff what other people think, we gamers know what Nintendo are. One of the most unique and special Videogame companies that provides gaming for kids, teens, mature and adult audience. And most important, EVERYONE between 5 to 105+



  5. TBoneTony says:

    Stuff what NIMF thinks.

    Nintendo Wii is for everyone.

    EVEN the Violent Videogames.

    The only games you will NEVER SEE on the Nintendo Wii are most likely the Hentai games with explicit sex scenes.

    Unfortunately the NIMF don’t really understand that there have been many Violent Videogames on the Wii besides from Madworld.

    Anyone remember Manhunt 2, Resident Evil series, No more Heros and House of the Dead series?

  6. Afirejar says:

    This new Nintendo feature is very intriguing. Apparently, a Madworld disc will spontaneously appear inside my Nintendo Wii and force me to play it. I wonder, if it’s already there or if I’ll have to wait for the European release.

  7. sqlrob says:

    In reality, "family" should also include any older teens and young adults

    So what are my wife and I, chopped liver? You don’t need kids to be a family.

    Sorry if that came off too snarky, it’s a pet peeve.


  8. Erik says:

    I’m wondering what these so called "families" are that these groups always ramble so much on.  From what I can tell they are some sort of consortium of prepubecent individuals who exist with no adult guidance, and therefore must be guarded by the government since no one else will do it.

    Because I’m not sure about the rest of you but in my family there are some individuals over 18.  It is a family game, for the members of the family who can drive a car and pay their taxes.

    -Ultimately what will do in mankind is a person’s fear of their own freedom-

  9. mdo7 says:




    Because Nintendo has never had a "mature game" on their console ever in their history, right (what about Mortal Kombat 2 uncensored on SNES, Bubble Bath babe which never got released, So what about Duke Nukem and Turok series on N64.  Perfect Dark, Conker’s bad fur day?? So what about Resident Evil series, Eternal Darkness on Gamecube? What about Manhunt 2, Okami, House of the dead: Overkill, Call of Duty: World at war, Dead Rising: Chop till you drop, No more heroes, Escape from Bug Island??)


    Geez, I guess these people forgot there are family-oriented game on both Xbox 360 and PS3 also (you know Lips, Singstar, Littlebigplanet, Buzz Quiz TV, Scene it).  Come on, Nintendo doesn’t want to be sterotyped with the family-friendly images.  They want to appeal to hardcore gamer.  That’s like saying that the 360 and PS3 are for hardcore gamers that doesn’t have life (even we do).  Video game console are not made for kid, they are made for everyone.  Have these people ever look at the ESRB.  If they haven’t, let me show them.  I want to show them that video game are like movie, they can’t be view by everybody.  Why don’t these people go after kids watching R-rated movie.   

  10. Leet Gamer Jargon says:

    I think the term "family-friendly" has somewhat of an intellectual bias going for it. It seems that when someone says "family-friendly", they envision a normal starting family: mother and father and their (young) children (grandparents optional).

    In reality, "family" should also include any older teens and young adults; those who may be too young to venture out on their own, but mature enough to indulge in some violent and objectionable material. They may enjoy M-rated Wii games, like No More Heroes, Resident Evil 4, Manhunt 2, House of the Dead: Overkill, Onechanbara: Bikini Zombie Slayers (yes, I know it’s a crap game, more-or-less known for its kitch or niche value; it’s still an example of an M-rated Wii game), and, yes, Madworld.

    Unfortunately, to reiterate, the term "family-friendly" has been warped to exclude such mature gamers, thus tarnishing the message of the Wii being "for everyone". Until the Wii can garner respect like its two competitors (three, if you count the PC), this "kiddie-and-grandparents" stigma will still hang over its head.

    Game on, brothers and sisters.

    (P.S. I’ve already preordered my copy of Madworld, and will hopefully be enjoying it very soon.)

  11. The Hangd Man says:

    I fail to see where the allowance of mature rated games invalidates the Wii’s status as a ‘family friendly system’.

    Also, I didn’t know that Madworld allowed you to "use the Wii Remote to make the necessary physical actions to chainsaw an opponent in half, impale an enemy with a signpost or decapitate a victim with a golf club…" Now this sounds like a game I might actually be interested in playing on the wii! Thanks NIMF, were it not for your fantastic advertising of this game, I might not have even known how cool it sounds.

    (and no, that’s not sarcasm)

    I hate broccoli/ and think it totally sucks/ Why isn’t it meat?

  12. Kris says:


    There’s no reason a "family friendly" console can’t also sell some more adult oriented games from time to time.  It doesnt’ tarnish the console in any way.  To say that is so idiotic….

    There’s still hundreds of games that are perfectly fine for the kiddies.

  13. DarkSaber says:

    Looks like someone forgot to mail NIMFs bribe, I mean ‘contribution’ to them this time round…


    I LIKE the fence. I get 2 groups to laugh at then.

  14. jux says:

    This is so misinformed, Nintendo, just like Sony and Microsoft, thanksfully NEVER approve or disapprove licensing based on CONTENT. The only check is that the game is not rated as a 18+ product, so basically that it’s not porn.

    Clearly that guy doesn’t even know what licensing means. But since he’s speaking to people who don’t know better, everybody’s happy and afraid by the children who will die of an early death after having watched to many chainsaw impalments when they should have been running up and down the stairs for AT LEAST an hour a day.

  15. State says:

    How much free publicity is this game doing to get? Groups that don’t usually comment on games making comments on this one, people talking about the content before anyone actually plays the game.

    I’m still under the belief that Sega is tipping these organisations off to complain about this game to gets lots of free publicity and to make it sound so extreme that you have to buy it. Afterall Condemned 2 suffered poor sales.

  16. CyberSkull says:

    Yes, the Wii is for the entire family. The grown ups as well as the kids. So we have titles that cater to both together and titles that cater to both separately. Besides, can’t these idiots see that this game is developed & published by Sega? Nintendo’s involvement in this game amounts too testing to see if it crashes the Wii and collecting a licensing fee. Content suitability is the ESRB and as long as it comes in at M or lower, every console manufacturer will rubber stamp it.

  17. ecco6t9 says:

    So according to their logic we all leave our familes at 17 and then buy games like Madworld or No More Heroes while living in a one bed room shack.

  18. hellfire7885 says:

    I was gonna say, Nintendo has had games that can be considered M rated since the 1990s. Not allowing such games was causing them to lose out ot Sega.

    Mortal Kombat

    Killer Instinct

    Even the much hated Doom

    Hell, the N64 had


    Duke Nukem

    Another Mortal Kombat

    Hell, Jet Force Gemini has excessive amounts of blood.

  19. HarmlessBunny says:

    Heaven forbid that you introduce facts to them! I mean, that might make them actually report the GASP, …the…the truth!



  20. DavCube says:

    Of course NIMF thinks that… although Nintendo’s "record" has been "blemished" ever since they allowed Mortal Kombat II on the SNES. Should i name the numerous M-Rated FPS games on the N64? Resident Evil 4 on the Gamecube? (Formally exclusively?) No More Heroes?

    Need I go on?

  21. JustChris says:

    Evidently anything that doesn’t make waves in mainstream media goes over their heads.

    Like a bored RPG player they don’t hunt based on objective- they hunt based on how much coin it will net them.


  22. JustChris says:

    Yeah, it seems like developers and publishers like to typecast consoles by stuffing them into certain roles.

    Don’t forget No More Heroes. That and Mad World are violent, but still have a quirky side to them, which Nintendo is always a fan of.


  23. Vake Xeacons says:


    Resident Evil series

    Eternal Darkness

    Blood Omen 2


    Resident Evil 4, 

    Manhunt 2

    House of the Dead: Overkill

    Nintendo’s always been family friendly. It’s the "Kiddie Console" image they’ve been trying to shed. Kudos to them and to Sega for a decent (we assume) M-rated game. This isn’t a blemish on the Wii anymore than an E-rated game would blemish the PS3.

  24. HarmlessBunny says:

    Funny it says Madworld is made by "SEGA". Like Resident Evil 4 is made by "CAPCOM". Oh look at that, it has Medal of Honor, Call of Duty, and Far Cry on it as well? 

    Hrmmmmmmmmmmmmm are those games made by Nintendo? Nope. Did Nintendo promise to make family friendly games to start with? Nope. Is David Walsh riding a current controversy to make himself seem bigger? Yep.

  25. lumi says:

    Nintendo still has to give he go-ahead for the game to be published because it’s their hardware.  The Big Three all have a hand in approving development for their respective consoles.

  26. TK n Happy Ness says:

    Correct me if I’m wrong, but isn’t Sega publishing the game? So what exactly does Nintendo have to do with 3rd parties releasing what they want on the Wii?

    When Jack Thompson runs his mouth, does anyone really care what he has to say anymore?

  27. Father Time says:

    I’d put him as less of a threat than Thompson was when we had his license. No need to be bitter about him.


    Debates are like merry go rounds. Two people take their positions then they go through the same points over and over and over again. Then when it’s over they have the same positions they started in.

  28. Zerodash says:

    Poor David Walsh, such a feeble old man with memory problems.  I guess he doesn’t remember Manhunt 2, Resident Evil 4 Wii, or No More Heroes. 

    Poor David Walsh. The world won’t conform to his values.

    Poor David Walsh.  Afraid of everything he fails to understand. 


    I’ll have a party when this jerk passes away.

  29. Geoff says:

    Yeah, I’ve seen those too.  If that’s it it makes the NIMF’s complaint even stranger.  You have a 15 – 30 sec commerical, the vast bulk of which is for a game where you shoot zombies.  Madworld is on for maybe three or four seconds of that and depicts a guy with a chainsaw…arm-band…um, thing.

    Yet the NIMF jumps on Madworld but ignores Overkill?  They must be getting their infro from somewhere else.


    Tea and cake or death! Tea and cake or death! Little Red Cook-book! Little Red Cook-book!

  30. BearDogg-X says:

    The only time they’ve advertised Madworld has at the end of the ad for House of the Dead: Overkill.

    Geaux Saints, Geaux Tigers, Geaux Hornets, Jack Thompson can geaux chase a chupacabra.

    Proud supporter of the New Orleans Saints, LSU, 1st Amendment; Real American; Hound of Justice; Even through the darkest days, this fire burns always

    Saints(3-4), LSU(7-0)

  31. Vake Xeacons says:

     Actually, M-rated games like this can only HELP their "family friendly" image. That stereotype is pure fiction, since Nintendo has ALWAYS licensed adult content for their systems. 

    But as the "kiddie console" image has taken over, that’s put parents into a false sense of security. Get your kids a Nintendo, and you’ll never have to worry about mature content. 

    Try again. Now parents will KNOW they have to watch their kids, no matter what console they have. 

  32. ZippyDSMlee says:

    I am sorry I don;t see nintendo publishing or developing mature games so thier family friendly(as fake a trem as that is) apperance is fine….


    Gore,Violence,Sexauilty,Fear,Emotion these are but modes of transportation of story and thought, to take them from society you create a society of children and nannys, since adults are not required.

  33. Leet Gamer Jargon says:

    Christmas? Screw that, I got this shit preordered!


    Game on, brothers and sisters.

  34. Praetorian says:

    WAAAAAAAHHH! Shut up, stop trying to save the children. They’ll be fine.

    Besides NIMF, the only thing you really help me do is pick out what games I want for x-mas


    "I’ve been told I’m the resident skeptic, but I wouldn’t believe that."

  35. gamadaya says:

    I think when they say it’s a gaming console for the whole family, they actually mean it’s a gaming console for the whole NIMF family. Any family that doesn’t share their values is clearly morally corrupt.


    Internet troll > internet paladin

  36. Geoff says:

    I haven’t even seen a whole lot of advertisments over this title.  I’m still trying to figure out how they pick and choose the titles to bitch about.


    Tea and cake or death! Tea and cake or death! Little Red Cook-book! Little Red Cook-book!

  37. E. Zachary Knight says:

    In the past, the Wii has successfully sold itself as being the gaming console for the entire family

    They still do. Now not only do they have games for children and families to play together, they also have more games for parents and or young adults to play as well.

    Also as Dennis points out, this is hardly an isolated incedent.

    E. Zachary Knight
    Oklahoma City Chapter of the ECA

    E. Zachary Knight
    Divine Knight Gaming
    Oklahoma Game Development
    Rusty Outlook
    Random Tower
    My Patreon

  38. Stealthguy says:

    Agreed, I’m afraid to think of how I’d fair if I’d been born in a religious cul…I mean community. 

    About the only thing tempering my opinion that religion atracts most of the nutters is the fact I’ve met so many kind and decent religious folk.

    So is the primary differece the fact that some generally care about and are willing to help people and the others just want to bear their religion like a cross and shield?

  39. Geoff says:

    Because families don’t include adults that may want to try this title.  They only have God-fearing parents that don’t so much as cuss around the house and kids that are 16 or younger. 

    Man, I would not want to live in the strange bizarro dimension these people are in.


    Tea and cake or death! Tea and cake or death! Little Red Cook-book! Little Red Cook-book!

  40. gamadaya says:

    This doesn’t make it not a family friendly console. It just makes it not 100% kid friendly.


    Internet troll > internet paladin

  41. Geoff says:

    Why would you want to do that?  0_o

    They sound so up-tight it’d probably break…ooooohhhhh

    …Gods I’m spending too much time on Fark.  It’s starting to bleed into other forums.


    Tea and cake or death! Tea and cake or death! Little Red Cook-book! Little Red Cook-book!

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