Is UK Game Biz Over-reacting to “Early Death” Ad Campaign?

Outrage would be a mild way to describe the British video game industry’s reaction to that now-infamous print ad which appears to suggest that playing video games may lead to an early death.

The gaming press has also been largely critical of the ads. But Rob Hearn at UK site PocketGamer takes a much different view:

To begin with, the ad does not call video game publishers ‘child killers’, or anything like it, and the suggestion that it does is bordering on neurotic…

The ad implies… that playing a lot of video games instead of running around in fields can reduce life expectancy, but that’s true…

Of course, video games are no more responsible for obesity than they are for violent episodes. That responsibility falls firmly in the lap of the individual and his guardians…

 

[Given all of the unfair criticism of games, it’s] no wonder the video game community feels embattled and defensive. But that’s no excuse for fuzzy logic or myopia. Just because the public is neurotic, there’s no reason why we should be.

It’s not a contradiction to love video games and to believe they can be played to the detriment of the player. To discourage a group of impartial charitable institutions from making this point does no favours to the industry’s hard won credibility.

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