Sony has put an early end to a Killzone 2 marketing campaign which featured print ads on bus kiosks in Toronto.
The Toronto Star reports that a complaint from elementary school teacher Davis Mirza prompted the move. Mirza told the Star:
My kids, who come from a lot of different countries, who have to experience violence, who basically come here to seek shelter and safety, that’s the stuff they don’t need to see. [The ad features a] menacing head with glowing eyes… [and a war zone] like Iraq…
I don’t think that when you’re in Scarborough, where we’re having to deal on a constant basis with violence, that does anything to help promote any kind of community renewal or even responsibility.
Sony spokesman Kyle Moffat said that, going forward, Sony will establish an off-limits radius around schools for violent game ads. It’s unclear whether that decision is specific to Toronto.